Asure Software Accelerates Partnership with Juiced Fuel
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 23 2026
0mins
Should l Buy ASUR?
Asure Software announced it is accelerating its partnership with Juiced Fuel. "Asure's expanding partnership with Juiced Fuel underscores our commitment to helping high-growth organizations build scalable, compliant people operations," said Steven Cohen, senior VP of sales at Asure. This deepened collaboration highlights the growing impact of Asure's workforce management solution to help modern businesses scale efficiently while navigating complex regulatory environments.
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Analyst Views on ASUR
Wall Street analysts forecast ASUR stock price to rise
5 Analyst Rating
4 Buy
1 Hold
0 Sell
Strong Buy
Current: 8.600
Low
13.00
Averages
18.32
High
35.62
Current: 8.600
Low
13.00
Averages
18.32
High
35.62
About ASUR
Asure Software, Inc. is a provider of cloud-based Human Capital Management (HCM) software solutions delivered as Software-as-a-Service (SaaS) to businesses of all sizes. Its HCM suite, AsureHCM, includes Payroll & Tax solutions, Recruiting, HR compliance and services, Time & Attendance software, Insurance and Benefits Administration. Its AsureMarketplace automates interactions between its HCM systems with third-party providers and extends the range of services offered to employers and their employees. It offers these services directly and indirectly through its network of reseller partners. It provides three levels of HR services: HR support, which provides an on-demand HR resource library, phone and email support for any HR issues and compliance and policy updates; Strategic HR, which provides more in-depth support for strategic HR decision making, and Total HR, which offers a complete HR outsourcing solution. Its AsureRecruiting is a robust talent acquisition solution.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Asure Software Appoints New Chief Transformation Officer
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- Strategic Collaboration: Mortimer will work closely with CEO Pat Goepel to optimize internal processes and enhance team collaboration, facilitating sustainable development in a rapidly changing market environment.
- Revenue Target: Asure Software has set a revenue target of $159 million to $162 million for 2026, with expectations that AI and cross-selling momentum will be key growth drivers, reflecting the company's confidence in future market opportunities.
- Market Impact: Asure Software discusses the impact of AI on enterprise software economics and platform strategy, indicating the company's forward-thinking approach to technological innovation aimed at enhancing its competitive position in the market.
See More
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- Executive Appointment: Asure Software has appointed Tiffany Mortimer as Chief Transformation & People Officer, leveraging her 15 years of experience in enterprise transformation and operational execution to lay the groundwork for the company's next growth phase.
- Strategic Collaboration: Mortimer will work closely with Chairman and CEO Pat Goepel and the leadership team to drive transformation initiatives and enhance operational excellence and cross-functional execution capabilities.
- Industry Experience: Prior to joining Asure, Mortimer served as Deputy Chief Operating Officer at KnowBe4, where she played a key role in the company's IPO and $4.6 billion acquisition, showcasing her execution capabilities in a hypergrowth environment.
- Integration of Technology and HR: Mortimer emphasizes the significance of AI in human capital management, stating her commitment to aligning people, processes, and technology to enhance team efficiency and optimize customer experiences.
See More
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- AI-Driven Innovation: The launch of the Luna AI agent handled over 80,000 messages in its first 90 days, equivalent to the workload of three client service representatives, demonstrating effective application of AI technology to significantly enhance operational efficiency and customer satisfaction.
- Strong Sales Outlook: Management reported a 35% increase in new bookings for 2026, with a contracted backlog of approximately $100 million, up 18% since Q3 2025, indicating the company's competitive position and sustainability of future revenues.
- Improved Profitability: Adjusted EBITDA for Q4 reached $11.4 million, an 82% increase from the prior year, with an adjusted EBITDA margin of 29%, reflecting significant improvements in cost control and profitability.
See More
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- Revenue Growth: The company achieved Q4 revenue of $39.31 million, representing a 27.7% year-over-year increase and surpassing market expectations by $0.49 million, showcasing strong performance in market demand and customer base expansion.
- Future Guidance: Asure Software projects Q1 2026 revenue between $41.0 million and $43.0 million, with full-year revenue guidance of $159.0 million to $162.0 million, reflecting confidence in future growth prospects.
- Adjusted EBITDA Outlook: The company anticipates adjusted EBITDA for 2026 to be between $10.0 million and $11.0 million, accounting for 23% to 25% of revenue, highlighting ongoing efforts in cost control and operational efficiency.
See More
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- Investment Opportunity Identification: Despite the turmoil caused by AI threats, JPMorgan believes the market has overreacted, with current valuations reflecting worst-case scenarios that are unlikely to materialize, especially in the next three to six months.
- Short-term Trading Strategy: The strategist notes that short interest in software stocks is at record levels, while a preference for AI semiconductors skews the risk balance towards an imminent rebound, prompting a recommendation for investors to increase exposure to high-quality software companies.
- Recommended Stock List: JPMorgan's rebound candidates include Microsoft, Snowflake, CrowdStrike, Zscaler, and ServiceNow, with Microsoft showing little change over the past 12 months but down 14% in 2026.
See More
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- ServiceNow Stock Plunge: Despite ServiceNow exceeding Wall Street's fourth-quarter earnings expectations and issuing better-than-expected guidance, its shares fell over 11% on Thursday, reflecting that stable growth is insufficient to shift the narrative in an environment of heightened skepticism towards traditional software vendors.
- Microsoft Hit Hard: Microsoft slid about 10% after reporting a slowdown in cloud growth, on track for its steepest one-day drop since March 2020, while also issuing softer-than-expected guidance on operating margins for the fiscal third quarter, amplifying investor unease.
- AI Threat Intensifies: The rapid development of artificial intelligence has heightened investor concerns about the potential erosion of demand for traditional software licenses and workflows, leading to a reassessment of valuations in the software sector as AI is perceived to potentially shrink long-term revenue prospects permanently.
See More
Asure Software Appoints New Chief Transformation Officer
- Executive Appointment: Asure Software has appointed Tiffany Mortimer as Chief Transformation & People Officer, leveraging her 15 years of experience in SaaS to lead the company's transformation and people functions, aiming to enhance operational efficiency and drive growth.
- Strategic Collaboration: Mortimer will work closely with CEO Pat Goepel to optimize internal processes and enhance team collaboration, facilitating sustainable development in a rapidly changing market environment.
- Revenue Target: Asure Software has set a revenue target of $159 million to $162 million for 2026, with expectations that AI and cross-selling momentum will be key growth drivers, reflecting the company's confidence in future market opportunities.
- Market Impact: Asure Software discusses the impact of AI on enterprise software economics and platform strategy, indicating the company's forward-thinking approach to technological innovation aimed at enhancing its competitive position in the market.
See More
Asure Software Appoints New Chief Transformation & People Officer
- Executive Appointment: Asure Software has appointed Tiffany Mortimer as Chief Transformation & People Officer, leveraging her 15 years of experience in enterprise transformation and operational execution to lay the groundwork for the company's next growth phase.
- Strategic Collaboration: Mortimer will work closely with Chairman and CEO Pat Goepel and the leadership team to drive transformation initiatives and enhance operational excellence and cross-functional execution capabilities.
- Industry Experience: Prior to joining Asure, Mortimer served as Deputy Chief Operating Officer at KnowBe4, where she played a key role in the company's IPO and $4.6 billion acquisition, showcasing her execution capabilities in a hypergrowth environment.
- Integration of Technology and HR: Mortimer emphasizes the significance of AI in human capital management, stating her commitment to aligning people, processes, and technology to enhance team efficiency and optimize customer experiences.
See More
Asure Software Reports Strong Q4 2025 Earnings with AI Integration
- Significant Revenue Growth: Asure Software reported full-year revenues of $140.5 million for 2025, marking a 17% increase year-over-year, with organic growth in Q4 reaching 10%, a notable rise from 4% in Q3, indicating strong market performance and recovering client demand.
- AI-Driven Innovation: The launch of the Luna AI agent handled over 80,000 messages in its first 90 days, equivalent to the workload of three client service representatives, demonstrating effective application of AI technology to significantly enhance operational efficiency and customer satisfaction.
- Strong Sales Outlook: Management reported a 35% increase in new bookings for 2026, with a contracted backlog of approximately $100 million, up 18% since Q3 2025, indicating the company's competitive position and sustainability of future revenues.
- Improved Profitability: Adjusted EBITDA for Q4 reached $11.4 million, an 82% increase from the prior year, with an adjusted EBITDA margin of 29%, reflecting significant improvements in cost control and profitability.
See More
Asure Software Q4 Earnings Exceed Expectations
- Earnings Highlights: Asure Software reported a Q4 GAAP EPS of $0.03, beating expectations by $0.07, indicating an improvement in profitability despite ongoing net losses.
- Revenue Growth: The company achieved Q4 revenue of $39.31 million, representing a 27.7% year-over-year increase and surpassing market expectations by $0.49 million, showcasing strong performance in market demand and customer base expansion.
- Future Guidance: Asure Software projects Q1 2026 revenue between $41.0 million and $43.0 million, with full-year revenue guidance of $159.0 million to $162.0 million, reflecting confidence in future growth prospects.
- Adjusted EBITDA Outlook: The company anticipates adjusted EBITDA for 2026 to be between $10.0 million and $11.0 million, accounting for 23% to 25% of revenue, highlighting ongoing efforts in cost control and operational efficiency.
See More
JPMorgan Sees Buying Opportunity in Software Stocks After Historic Drawdown
- Market Drawdown Analysis: JPMorgan highlights that the software sector has experienced the largest non-recessionary 12-month drawdown in over 30 years, with a market capitalization loss of $2 trillion, reducing its weight in the S&P 500 from 12% to 8.4%.
- Investment Opportunity Identification: Despite the turmoil caused by AI threats, JPMorgan believes the market has overreacted, with current valuations reflecting worst-case scenarios that are unlikely to materialize, especially in the next three to six months.
- Short-term Trading Strategy: The strategist notes that short interest in software stocks is at record levels, while a preference for AI semiconductors skews the risk balance towards an imminent rebound, prompting a recommendation for investors to increase exposure to high-quality software companies.
- Recommended Stock List: JPMorgan's rebound candidates include Microsoft, Snowflake, CrowdStrike, Zscaler, and ServiceNow, with Microsoft showing little change over the past 12 months but down 14% in 2026.
See More
Software Stocks Face Intense Sell-Off Amid AI Fears
- Market Sentiment Shift: The iShares Expanded Tech-Software Sector ETF (IGV) dropped about 5% in morning trading, marking its largest one-day decline since last April, indicating a sharp decline in investor confidence as the fund is now down approximately 21% from its recent high, entering bear market territory.
- ServiceNow Stock Plunge: Despite ServiceNow exceeding Wall Street's fourth-quarter earnings expectations and issuing better-than-expected guidance, its shares fell over 11% on Thursday, reflecting that stable growth is insufficient to shift the narrative in an environment of heightened skepticism towards traditional software vendors.
- Microsoft Hit Hard: Microsoft slid about 10% after reporting a slowdown in cloud growth, on track for its steepest one-day drop since March 2020, while also issuing softer-than-expected guidance on operating margins for the fiscal third quarter, amplifying investor unease.
- AI Threat Intensifies: The rapid development of artificial intelligence has heightened investor concerns about the potential erosion of demand for traditional software licenses and workflows, leading to a reassessment of valuations in the software sector as AI is perceived to potentially shrink long-term revenue prospects permanently.
See More
