Should You Buy Asure Software Inc (ASUR) Today? Analysis, Price Targets, and 2026 Outlook.
Conclusion
Hold
Latest Price
9.860
1 Day change
0.51%
52 Week Range
12.590
Analysis Updated At
2026/01/28
Not a good buy right now for a beginner, long-term investor who wants to act immediately. The chart setup is neutral-to-slightly bearish (MACD still below zero) and there are no Intellectia buy signals today. Fundamentals are improving (revenue up strongly and losses narrowing), but the company is still unprofitable and margins are slipping. If you already own it, holding is reasonable; for a fresh long-term buy today, the setup isn’t strong enough to justify jumping in immediately.
Technical Analysis
Pre-market ~9.80 (+1.14%) vs pivot 9.578: price is slightly above pivot, suggesting mild near-term strength but not a confirmed uptrend.
- Momentum: MACD histogram is negative (-0.0504) though contracting, which hints selling pressure is fading but hasn’t flipped bullish yet.
- RSI(6) 56.66: neutral, no strong overbought/oversold edge.
- Moving averages: converging (typically a consolidation regime rather than a clear trend).
- Levels: Support S1 9.093 then S2 8.793. Resistance R1 10.063 then R2 10.363. For an “impatient” entry, buying just below the first resistance (10.063) offers limited upside before sellers may appear; a cleaner technical buy would be strength through 10.06–10.36, which is not confirmed yet.
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock today.
Options Data
Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio
Options sentiment skews bullish on positioning: open interest put/call ratio 0.06 (very call-heavy). However, today’s options volume is extremely thin (total volume 3; calls 0, puts 3), so the volume-based read is not very informative.
Volatility: Implied vol (30d) 72.71 vs historical vol 38.94 and IV percentile 88.4 suggests options are pricing elevated uncertainty. That often aligns with event-risk pricing, but there’s no confirming news catalyst in the provided data.
Technical Summary
Sell
1
Buy
8
Positive Catalysts
- Business momentum improving: 2025/Q3 revenue grew +23.71% YoY.
- Losses narrowing YoY (net income and EPS both improved vs last year), indicating progress toward profitability.
- Options open interest positioning is strongly call-skewed (bullish bias).
- If price can break and hold above ~10.06 (R1) and push toward ~10.36 (R2), technical momentum could improve quickly.
Neutral/Negative Catalysts
- Still unprofitable in the latest reported quarter (2025/Q3 net income -$5.362M; EPS -0.19), which is a key long-term drawback for beginner investors seeking steadier compounding.
- Gross margin declined to 50.68% (down 3.61% YoY), a negative trend to watch.
- MACD remains below zero (trend not decisively bullish).
- No supportive near-term news flow in the past week.
- Analyst notes appear inconsistent with the company identity (mentions Mexican airports and MXN targets), reducing confidence in using those specific targets for decision-making.
- No notable hedge fund or insider accumulation signals in the provided trend data.
Financial Performance
Latest quarter: 2025/Q3.
- Revenue: $36.252M, +23.71% YoY (strong top-line growth).
- Net income: -$5.362M (improved +37.45% YoY, but still a loss).
- EPS: -0.19 (improved +26.67% YoY, still negative).
- Gross margin: 50.68%, down 3.61% YoY (profitability quality weakened even as revenue grew).
Overall: growth is solid and losses are shrinking, but the business hasn’t crossed into profitability yet and margins are moving the wrong way.
Growth
Profitability
Efficiency
Analyst Ratings and Price Target Trends
Recent trend: two upgrades to Outperform (2025-12-04 and 2026-01-05) with higher stated targets.
Wall Street pros view (based on provided notes): bullish tone (upgrades, optimistic outlook language).
Cons view: the targets/currency and business description in the notes look mismatched to Asure Software (ASUR), so these specific rating notes/targets are not reliable inputs for making a buy decision.
Influential/Political trading: No recent congress trading data available; no notable insider or hedge fund trend signals reported.
Wall Street analysts forecast ASUR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASUR is 17.21 USD with a low forecast of 11 USD and a high forecast of 34.28 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast ASUR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASUR is 17.21 USD with a low forecast of 11 USD and a high forecast of 34.28 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 9.810
Low
11
Averages
17.21
High
34.28
Current: 9.810
Low
11
Averages
17.21
High
34.28
Bradesco BBI
Neutral -> Outperform
upgrade
$365
AI Analysis
2026-01-05
Reason
Bradesco BBI
Price Target
$365
AI Analysis
2026-01-05
upgrade
Neutral -> Outperform
Reason
Bradesco BBI upgraded Asur to Outperform from Neutral with a $365 price target.
Scotiabank
Sector Perform -> Outperform
upgrade
$689 -> $713
2025-12-04
Reason
Scotiabank
Price Target
$689 -> $713
2025-12-04
upgrade
Sector Perform -> Outperform
Reason
Scotiabank upgraded Asur to Outperform from Sector Perform with a price target of MXN 713, up from MXN 689. The firm sees "a bright outlook in 2026" for the three Mexican airports, but contends that Asur's recent acquisitions could reshape both its growth and risk-return profile.
Unlock Full Analyst Thesis， Get the complete breakdown of rating reason for ASUR
