Apple's Foldable Smartphone Market Prospects
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 12 2026
0mins
Source: NASDAQ.COM
- Market Entry Timing: Apple's upcoming foldable smartphone is expected to launch in September, and while the technology has existed since 2019, its entry may attract loyal users, particularly in China, driving sales growth.
- Price Positioning Impact: The new foldable iPhone is projected to cost over $2,000, and although U.S. consumers show limited interest in foldable phones, the high price point may encourage upgrades, boosting sales, especially in the Chinese market.
- Ecosystem Advantage: Apple's robust ecosystem makes it difficult for users to exit once they enter, and the introduction of the foldable phone will further lock in users, promoting high-margin subscription and service sales, such as iCloud storage and Apple Music.
- Competitive Strategy: Although Apple is no longer at the forefront of innovation, by refining existing technologies and addressing the Chinese market's demand for foldable phones, Apple still has the opportunity to gain an edge in competition, particularly in the high-end market.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
Current: 295.950
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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