Apple Allegedly Aiming to Revamp Siri with AI Enhancements
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Should l Buy AAPL?
Source: stocktwits
Siri App Development: Apple is reportedly testing a dedicated Siri app for its devices, aiming to replace the existing Spotlight search system with enhanced features and a modernized interface.
Delayed Overhaul: The overhaul of Siri has faced delays, with Apple initially announcing plans for an update during its WWDC event in 2024, but it has not yet been released.
New Features: The updated Siri will include a fresh look and a chatbot-like experience, with a new feature called "Ask Siri" that integrates across Apple's software platforms.
Retail Sentiment: Retail sentiment around Apple has turned bearish, with shares falling 7.7% in 2026 amid concerns over the company's ability to attract users to its in-house AI platform.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 259.200
Low
239.00
Averages
306.89
High
350.00
Current: 259.200
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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