Alibaba Cuts Workforce by 34% to Focus on AI
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy BABA?
Source: CNBC
- Significant Workforce Reduction: Alibaba's workforce shrank by approximately 34% in 2025, decreasing from 194,320 to 128,197 employees, reflecting the company's strategy to divest from offline retail while intensifying its focus on artificial intelligence.
- Dramatic Profit Decline: The latest earnings report revealed a staggering 67% plunge in profits for the last quarter of 2024, with revenue missing expectations, leading to a 6% drop in Hong Kong shares on Friday, indicating market concerns over its financial health.
- Strategic Restructuring: The bulk of the workforce cuts were disclosed in Q1 2025, primarily due to the sale of Sun Art and Intime at the end of 2024, aimed at optimizing resource allocation and concentrating on AI and cloud computing.
- Future Growth Ambitions: CEO Eddie Wu stated that Alibaba aims to grow its cloud and AI revenue to over $100 billion annually within the next five years, demonstrating a strong commitment to long-term strategic goals in the AI sector.
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Analyst Views on BABA
Wall Street analysts forecast BABA stock price to rise
15 Analyst Rating
15 Buy
0 Hold
0 Sell
Strong Buy
Current: 124.900
Low
180.00
Averages
203.09
High
230.00
Current: 124.900
Low
180.00
Averages
203.09
High
230.00
About BABA
Alibaba Group Holding Ltd is an investment holding company mainly engaged in the provision of technology infrastructure and marketing platforms. The Company operates its business through nine segments. The China Commerce Retail segment is engaged in the China commerce retail business. The China Commerce Wholesale segment is mainly engaged in the operation of 1688.com. The Cloud Intelligence segment provides cloud services. The International Commerce Retail segment provides customer management services, sales of goods and logistics services. The International Commerce Wholesale segment is mainly engaged in the operation of Alibaba.com. The Cainiao Represents Logistics Services segment provides fulfilment services. The Local Services segment’s revenue includes platform commissions, logistics services revenue. The Digital Media and Entertainment segment engages in the operation of Youku and Alibaba. The All Others segment is mainly engaged in the Sun Art, Freshippo and other business.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Cloud Computing Growth: Alibaba's cloud computing revenue surged by 36% to $6.1 billion, driven by strong demand for AI products, although overall profitability is pressured by high spending, with projections of reaching $100 billion in AI revenue over the next five years.
- E-commerce Revenue Performance: E-commerce revenue increased by 6% to $22.8 billion, with quick commerce revenue soaring by 56% to $3 billion; however, third-party business revenue only edged up 1%, indicating mounting competitive pressures in the market.
- Profitability Decline: Adjusted EBITDA plummeted by 45% to $4.9 billion, while adjusted earnings per ADS fell by 67% to $1.01, reflecting the erosion of profits due to heavy investments, despite slight revenue growth.
- Uncertain Market Outlook: While the cloud computing segment shows strong performance, Alibaba's heavy reliance on its e-commerce business faces fierce competition in the Chinese market, necessitating cautious evaluation of future growth potential.
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- Revenue and Earnings Decline: Alibaba reported Q3 revenue of $40.73 billion, a 2% year-over-year increase, but fell short of the analyst consensus of $41.26 billion, indicating pressure in the competitive e-commerce landscape.
- Adjusted Net Income Plummets: Adjusted net income dropped 67% to $2.39 billion, reflecting that investments in Taobao Instant Commerce and user experience technology did not yield expected returns, adversely affecting overall profitability.
- Strong Growth in Cloud Business: The Cloud Intelligence Group saw a 36% revenue increase to $6.19 billion, driven by robust public cloud demand and rapid adoption of AI products, underscoring the company's sustained leadership in cloud services.
- Healthy Cash Position: As of December 31, 2025, Alibaba held $80.10 billion in cash and equivalents, despite a 49% decline in operating cash flow to $5.15 billion, the company maintains a strong cash reserve to support future investments.
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- Workforce Reduction: Alibaba's workforce shrank by approximately 34% in 2025, decreasing from 194,320 to 128,197 employees, primarily due to the sale of Sun Art and other offline retail assets, indicating a strategic shift towards artificial intelligence.
- Weak Financial Performance: This reduction in headcount coincided with weak financial results, reflecting challenges the company faces during its transformation, particularly as its core e-commerce business struggles to support overall growth.
- AI Strategic Investment: Alibaba aims to generate over $100 billion annually from cloud and AI within five years, having invested over $53 billion in AI infrastructure, positioning these segments as key growth drivers for the future.
- AI Model Launch: The company unveiled its most advanced AI model, Qwen3.5-Max-Preview, which ranked as the top Chinese system on a major benchmarking platform, indicating Alibaba's strengthening competitiveness in AI and potential for future revenue growth.
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- E-commerce Growth Slows: Alibaba's core platforms, Taobao and Tmall, reported a 6% year-over-year growth in Q4 2025, yet face fierce competition from platforms like Pinduoduo and Douyin, which pressure profitability due to increased spending on user experience and technology.
- Cloud Business Rapid Expansion: Alibaba Cloud's revenue grew 36% year-over-year in Q4 2025, driven by AI-related service demand, with AI workloads increasing at triple-digit rates for ten consecutive quarters, indicating a strong demand for computing infrastructure and potential revenue growth.
- Strategic Transformation Necessity: As e-commerce stabilizes, Alibaba is gradually shifting towards a technology platform centered on cloud infrastructure and AI, which is crucial for maintaining a competitive edge in a market increasingly dominated by AI applications.
- Investor Focus Shift: Alibaba's future may diverge significantly from its past, with stable e-commerce growth contrasted by rapid expansion in cloud and AI, prompting investors to consider the implications of this transformation on the company's long-term growth potential.
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- E-Commerce Stabilization: Alibaba's core e-commerce platforms, Taobao and Tmall, reported a 6% year-over-year growth in Q4 2025, indicating stabilization despite fierce competition, thus remaining the primary revenue source for the company.
- Investment in Quick Commerce: To counter competition, Alibaba has significantly increased spending on quick commerce, user experience, and technology, which, while pressuring earnings, enhances brand recognition and user engagement.
- Rapid Cloud Growth: Alibaba Cloud experienced a 36% year-over-year revenue growth in Q4 2025, driven largely by demand for AI-related services, showcasing the company's strong performance in the cloud computing market.
- AI Driving Future Growth: With AI workloads growing at triple-digit rates for ten consecutive quarters, Alibaba's cloud business is poised for high double-digit growth in 2026, marking a successful strategic transformation for the company.
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- E-commerce Growth Slows: Alibaba's core e-commerce platforms, Taobao and Tmall, reported a 6% year-over-year growth in Q4 2025, indicating stabilization; however, due to intensified competition, margins remain under pressure, with mid-to-high single-digit growth expected in 2026.
- Cloud Business Thrives: Alibaba Cloud experienced a 36% year-over-year revenue growth in Q4 2025, primarily driven by demand for AI-related services, with AI workloads growing at triple-digit rates for ten consecutive quarters, highlighting robust market demand.
- Increased Strategic Investment: To capitalize on AI opportunities, Alibaba is aggressively expanding data center capacity and developing its Qwen family of large language models, which will enhance customer revenue and strengthen the long-term economics of its cloud platform.
- Clear Transformation Trend: As e-commerce stabilizes, Alibaba is gradually transitioning into a technology platform centered around cloud infrastructure and artificial intelligence, a shift that could significantly impact investors and alter its future growth trajectory.
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