Alaska Airlines Extends Partnership with Bank of America
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 20 2026
0mins
Source: PRnewswire
- Partnership Extension: Alaska Airlines and Bank of America announced a multi-year extension of their co-branded credit card agreement, continuing over 30 years of strategic partnership, which is expected to enhance cardholder value and support the growth of the Atmos Rewards program.
- Significant Revenue Growth: In 2025, revenue from the co-branded credit card portfolio grew by 10%, driven by the launch of the Atmos Rewards loyalty program and the introduction of the new premium Summit Visa Infinite® card, attracting high-spending customers and earning industry recognition.
- Product Innovation and Integration: The companies aim to make Bank of America the sole issuer of all co-brand credit cards for the Atmos Rewards program, enhancing cardholder experience and product diversity through streamlined operations and improved service consistency.
- Long-term Value Creation: This agreement extension not only strengthens Alaska Airlines' loyalty platform but is also expected to exceed the $150 million profit target outlined in the Alaska Accelerate strategy, further driving the company's expansion in global markets.
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Analyst Views on BAC
Wall Street analysts forecast BAC stock price to rise
19 Analyst Rating
15 Buy
4 Hold
0 Sell
Strong Buy
Current: 49.850
Low
55.00
Averages
61.64
High
71.00
Current: 49.850
Low
55.00
Averages
61.64
High
71.00
About BAC
Bank of America Corporation is a bank holding company and a financial holding company. Its segments include Consumer Banking, Global Wealth & Investment Management (GWIM), Global Banking and Global Markets. Consumer Banking segment offers a range of credit, banking and investment products and services to consumers and small businesses. The GWIM includes two businesses: Merrill Wealth Management, which provides tailored solutions to meet clients' needs through a full set of investment management, brokerage, banking and retirement products and Bank of America Private Bank, which provides comprehensive wealth management solutions. Global Banking segment provides a range of lending-related products and services, integrated working capital management and treasury solutions, and underwriting and advisory services. Global Markets segment offers sales and trading services and research services to institutional clients across fixed-income, credit, currency, commodity, and equity businesses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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