Intuit (INTU) Shares Decline Even as Market Rises: Key Points to Consider
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Sep 30 2025
0mins
Source: NASDAQ.COM
Intuit's Stock Performance: Intuit (INTU) closed at $682.91, down 1.7%, underperforming the S&P 500's gain of 0.41%. Over the past month, its stock rose 4.15%, lagging behind the Computer and Technology sector's 7.63% increase.
Upcoming Earnings and Estimates: Intuit is expected to report earnings of $3.1 per share, a 24% increase year-over-year, with revenue projected at $3.76 billion, up 14.55%. The Zacks Consensus Estimates for the full year predict earnings of $23.08 per share and revenue of $21.07 billion, reflecting positive growth trends.
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Analyst Views on INTU
Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 269.080
Low
700.00
Averages
814.59
High
880.00
Current: 269.080
Low
700.00
Averages
814.59
High
880.00
About INTU
Intuit Inc. offers a financial technology platform that helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. It also provides specialized tax products to accounting professionals. It helps small and mid-market businesses grow and run their business all in one place, including bookkeeping, getting paid, accessing capital, paying employees, getting and retaining customers, and managing their customer relationships. The Company's offerings include TTurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax Online are its tax preparation offerings for professional accountants. Its financial management includes payments and capital, compliance, human capital management, and marketing products and services. For accounting professionals, the Company provides professional tax and financial management products and services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Stifel Downgrades Intuit to Hold with Price Target Cut
- Rating Downgrade Impact: Stifel downgraded Intuit's rating from Buy to Hold and cut the price target from $375 to $275, resulting in a 2.11% drop in pre-market trading to $263.39, reflecting market concerns about the company's future growth prospects.
- Growth Expectation Adjustment: Analysts expect Intuit to lower its near/medium-term growth targets for TurboTax and GBS during the upcoming Q4 results and September analyst day, with TurboTax's target reduced from 6%-10% to 4%-6% and GBS's target cut from 15%-20% to 10%-15%, directly impacting revenue forecasts.
- Pricing Strategy Shift: After years of relentless price increases, the company is shifting to a more value-based pricing strategy, particularly at the lower end of each business segment, to arrest recent share erosion, a strategy similar to Adobe's recent decision, which may affect its competitive position.
- Earnings Forecast Downgrade: Stifel has also lowered its revenue and EPS estimates for Intuit for 2027/2028, reflecting a cautious outlook on the company's future financial performance, despite Seeking Alpha's Quant Rating and Wall Street analysts still rating it as Buy.
See More
Latest Wall Street Rating Updates
- Apple Rating Reaffirmed: Bank of America reiterates Apple as a buy, believing that price increases are already reflected in the stock, anticipating that rising memory costs will force Apple to raise prices, impacting future earnings performance.
- Nice Upgrade: DA Davidson upgrades Nice from neutral to buy, maintaining a $110 price target, arguing that concerns about AI disruption are overblown, suggesting a more optimistic outlook that could boost the company's stock price.
- Immix Biopharma Initiation: Bank of America initiates coverage of Immix Biopharma with a buy rating and a $27 price target, citing the company's differentiated product offerings as a significant growth driver.
- Salesforce Upgrade: Monness Crespi Hardt upgrades Salesforce from neutral to buy with a $200 price target, based on its depressed valuation, strong cash flow generation, and support for customer transformation, which are expected to drive stock price increases.
See More
US Stocks Plunge as Tech Sector Weighs Down Market
- Market Weakness: On Wednesday, the S&P 500 Index fell by 1.21%, the Dow Jones Industrial Average dropped by 0.98%, and the Nasdaq 100 Index declined by 0.99%, reflecting market concerns over potential interest rate hikes by the Fed, particularly amid weak performance in technology stocks.
- Economic Data Support: Despite the market downturn, US May retail sales rose by 0.9% month-over-month, surpassing expectations of 0.6%, indicating resilient consumer demand, while pending home sales increased by 3.8% month-over-month, marking the largest gain in 20 months, potentially providing some support to the market.
- Fed Policy Outlook: The Fed maintained interest rates at its meeting on Wednesday but indicated through its dot plot that at least one more 25 basis point hike is expected this year, with the 2026 year-end federal funds rate projection raised to 3.75%, reflecting a cautious outlook on future economic conditions.
- International Market Response: While US stocks declined, overseas markets performed strongly, with the Euro Stoxx 50 reaching a new record high and closing up 0.68%, demonstrating global investor confidence in economic recovery, which may contrast with the US market's performance.
See More
Mother New York Named Strategic Partner for Intuit Business Group
- Strategic Partnership: Mother New York has emerged as the creative and strategic agency partner for Intuit and its QuickBooks business group following a competitive pitch, aiming to solidify its market position as a growth solution for businesses.
- AI and Human Expertise: Intuit's Global CMO Thomas Ranese emphasized that the company is at a pivotal inflection point, with Mother helping to showcase the value of AI and human expertise working together, thereby enhancing brand impact and attracting more small business clients.
- Collaboration for LA 2028: This partnership will also encompass the 2028 Los Angeles Olympics, where Intuit, as an official founding partner, aims to leverage this global event to boost brand visibility and expand its market reach.
- Strong Financial Performance: Intuit reported total revenue of $18.8 billion for fiscal 2025, reflecting a 16% year-over-year growth, demonstrating robust momentum in the financial software market and providing a solid financial foundation for this collaboration.
See More
Comparative Analysis of PayPal and SoFi
- Market Challenges for PayPal: PayPal's stock has fallen 32% over the past three years, and despite having 439 million active accounts, it faces fierce competition from companies like Apple and Alphabet, leading to declining margins and ineffective user engagement.
- User Growth of SoFi: SoFi's user base has surged from 5.22 million in 2022 to 14.70 million today, nearly tripling, while PayPal only added 3 million active accounts in the past year, translating to a mere 0.6% growth, highlighting SoFi's advantage in attracting younger consumers.
- Profitability Comparison: SoFi trades at nearly 30 times earnings, with an expected annual growth rate of 31% over the next three to five years, compared to PayPal's less than 8 times earnings and a growth rate of only 7% to 8%, indicating SoFi may be more attractive for long-term investors.
- Investment Risk Assessment: While SoFi's business model carries higher risks, including potential loan defaults and interest rate fluctuations, its superior market execution compared to PayPal positions it as a more appealing investment choice in the current competitive landscape.
See More
PayPal's Stagnant Growth vs. SoFi's Rise
- User Growth Comparison: PayPal boasts approximately 439 million active accounts, adding 3 million in the past year, translating to a mere 0.6% growth, indicating stagnation; in contrast, SoFi's user base surged from 5.22 million in 2022 to 14.7 million today, nearly tripling and showcasing strong market appeal.
- Changing Competitive Landscape: With giants like Apple and Alphabet entering the digital wallet space, PayPal faces fierce competition that has led to declining margins, particularly as its white-label payment business has not compensated for the profitability drop in its branded checkout segment, impacting overall financial health.
- Leadership Changes Impact: PayPal hired Intuit's CEO Alex Chriss in 2023 to rejuvenate its branded checkout business but fired him earlier this year; new CEO Enrique Lores will leverage his experience at HP to tackle market challenges, and this frequent leadership turnover may affect the coherence of the company's strategy.
- Investment Risks and Opportunities: While SoFi's valuation approaches 30 times 2026 earnings estimates, posing significant investment risks, its projected average earnings growth of 31% far exceeds PayPal's 7% to 8%, suggesting that SoFi may emerge as a more attractive long-term investment despite inherent loan risks in its business model.
See More
Stifel Downgrades Intuit to Hold with Price Target Cut
- Rating Downgrade Impact: Stifel downgraded Intuit's rating from Buy to Hold and cut the price target from $375 to $275, resulting in a 2.11% drop in pre-market trading to $263.39, reflecting market concerns about the company's future growth prospects.
- Growth Expectation Adjustment: Analysts expect Intuit to lower its near/medium-term growth targets for TurboTax and GBS during the upcoming Q4 results and September analyst day, with TurboTax's target reduced from 6%-10% to 4%-6% and GBS's target cut from 15%-20% to 10%-15%, directly impacting revenue forecasts.
- Pricing Strategy Shift: After years of relentless price increases, the company is shifting to a more value-based pricing strategy, particularly at the lower end of each business segment, to arrest recent share erosion, a strategy similar to Adobe's recent decision, which may affect its competitive position.
- Earnings Forecast Downgrade: Stifel has also lowered its revenue and EPS estimates for Intuit for 2027/2028, reflecting a cautious outlook on the company's future financial performance, despite Seeking Alpha's Quant Rating and Wall Street analysts still rating it as Buy.
See More
Latest Wall Street Rating Updates
- Apple Rating Reaffirmed: Bank of America reiterates Apple as a buy, believing that price increases are already reflected in the stock, anticipating that rising memory costs will force Apple to raise prices, impacting future earnings performance.
- Nice Upgrade: DA Davidson upgrades Nice from neutral to buy, maintaining a $110 price target, arguing that concerns about AI disruption are overblown, suggesting a more optimistic outlook that could boost the company's stock price.
- Immix Biopharma Initiation: Bank of America initiates coverage of Immix Biopharma with a buy rating and a $27 price target, citing the company's differentiated product offerings as a significant growth driver.
- Salesforce Upgrade: Monness Crespi Hardt upgrades Salesforce from neutral to buy with a $200 price target, based on its depressed valuation, strong cash flow generation, and support for customer transformation, which are expected to drive stock price increases.
See More
US Stocks Plunge as Tech Sector Weighs Down Market
- Market Weakness: On Wednesday, the S&P 500 Index fell by 1.21%, the Dow Jones Industrial Average dropped by 0.98%, and the Nasdaq 100 Index declined by 0.99%, reflecting market concerns over potential interest rate hikes by the Fed, particularly amid weak performance in technology stocks.
- Economic Data Support: Despite the market downturn, US May retail sales rose by 0.9% month-over-month, surpassing expectations of 0.6%, indicating resilient consumer demand, while pending home sales increased by 3.8% month-over-month, marking the largest gain in 20 months, potentially providing some support to the market.
- Fed Policy Outlook: The Fed maintained interest rates at its meeting on Wednesday but indicated through its dot plot that at least one more 25 basis point hike is expected this year, with the 2026 year-end federal funds rate projection raised to 3.75%, reflecting a cautious outlook on future economic conditions.
- International Market Response: While US stocks declined, overseas markets performed strongly, with the Euro Stoxx 50 reaching a new record high and closing up 0.68%, demonstrating global investor confidence in economic recovery, which may contrast with the US market's performance.
See More
Mother New York Named Strategic Partner for Intuit Business Group
- Strategic Partnership: Mother New York has emerged as the creative and strategic agency partner for Intuit and its QuickBooks business group following a competitive pitch, aiming to solidify its market position as a growth solution for businesses.
- AI and Human Expertise: Intuit's Global CMO Thomas Ranese emphasized that the company is at a pivotal inflection point, with Mother helping to showcase the value of AI and human expertise working together, thereby enhancing brand impact and attracting more small business clients.
- Collaboration for LA 2028: This partnership will also encompass the 2028 Los Angeles Olympics, where Intuit, as an official founding partner, aims to leverage this global event to boost brand visibility and expand its market reach.
- Strong Financial Performance: Intuit reported total revenue of $18.8 billion for fiscal 2025, reflecting a 16% year-over-year growth, demonstrating robust momentum in the financial software market and providing a solid financial foundation for this collaboration.
See More
Comparative Analysis of PayPal and SoFi
- Market Challenges for PayPal: PayPal's stock has fallen 32% over the past three years, and despite having 439 million active accounts, it faces fierce competition from companies like Apple and Alphabet, leading to declining margins and ineffective user engagement.
- User Growth of SoFi: SoFi's user base has surged from 5.22 million in 2022 to 14.70 million today, nearly tripling, while PayPal only added 3 million active accounts in the past year, translating to a mere 0.6% growth, highlighting SoFi's advantage in attracting younger consumers.
- Profitability Comparison: SoFi trades at nearly 30 times earnings, with an expected annual growth rate of 31% over the next three to five years, compared to PayPal's less than 8 times earnings and a growth rate of only 7% to 8%, indicating SoFi may be more attractive for long-term investors.
- Investment Risk Assessment: While SoFi's business model carries higher risks, including potential loan defaults and interest rate fluctuations, its superior market execution compared to PayPal positions it as a more appealing investment choice in the current competitive landscape.
See More
PayPal's Stagnant Growth vs. SoFi's Rise
- User Growth Comparison: PayPal boasts approximately 439 million active accounts, adding 3 million in the past year, translating to a mere 0.6% growth, indicating stagnation; in contrast, SoFi's user base surged from 5.22 million in 2022 to 14.7 million today, nearly tripling and showcasing strong market appeal.
- Changing Competitive Landscape: With giants like Apple and Alphabet entering the digital wallet space, PayPal faces fierce competition that has led to declining margins, particularly as its white-label payment business has not compensated for the profitability drop in its branded checkout segment, impacting overall financial health.
- Leadership Changes Impact: PayPal hired Intuit's CEO Alex Chriss in 2023 to rejuvenate its branded checkout business but fired him earlier this year; new CEO Enrique Lores will leverage his experience at HP to tackle market challenges, and this frequent leadership turnover may affect the coherence of the company's strategy.
- Investment Risks and Opportunities: While SoFi's valuation approaches 30 times 2026 earnings estimates, posing significant investment risks, its projected average earnings growth of 31% far exceeds PayPal's 7% to 8%, suggesting that SoFi may emerge as a more attractive long-term investment despite inherent loan risks in its business model.
See More
