Should I Buy INTU? INTU 2026 Analysis

Should You Buy Intuit Inc (INTU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

434.090

1 Day change

-10.89%

52 Week Range

813.700

Analysis Updated At

2026/01/29

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Not a good buy right now. INTU just broke down hard (-6.63% regular session) into a bearish trend structure (SMA_200 > SMA_20 > SMA_5) with MACD momentum still deteriorating. While RSI is deeply oversold and could spark a reflex bounce, the probabilistic trend read points to further downside over the next day/week and there is no Intellectia buy signal to justify stepping in immediately. For an impatient buyer, the risk/reward is unfavorable at this moment.

Technical Analysis

Price action: sharp selloff to ~502.9 after closing 538.7 prior day (gap/down move), reinforcing a downside break. Momentum: MACD histogram -5.432 and expanding negatively = bearish momentum still accelerating. Overbought/oversold: RSI(6) = 19.24 (deeply oversold) suggests potential for a short-term bounce, but oversold can persist in a downtrend. Trend: Moving averages are stacked bearishly (SMA_200 > SMA_20 > SMA_5), confirming the dominant trend is down. Levels: Current price (~502.9) is sitting just below/at S1 = 504.41. If this level fails to reclaim quickly, the next downside magnet is S2 = 485.62. Overhead resistance is heavy near the pivot 534.83 and R1 565.24. Pattern-based forward view (provided): 70% probability of about -2.6% next day and -2.48% next week, consistent with weak near-term tape.

Options Data

Bearish

Open Interest Put-Call Ratio

Bearish

Option Volume Put-Call Ratio

Sentiment/positioning: Put-call ratios above 1 on both open interest (1.08) and volume (1.17) indicate bearish-to-defensive positioning and near-term downside hedging.

Volatility: 30D IV 41.24 vs historical vol 22.11, with IV percentile 97.2 (very elevated). This typically reflects heightened uncertainty/fear after a big move and makes options pricing expensive.

Activity: Today’s options volume (2,891) is below 5D/10D averages, suggesting the selloff may not be accompanied by a fresh surge in speculative options volume, but positioning remains cautious overall.

Technical Summary

Sell

Buy

Positive Catalysts

Upcoming earnings event: FY2026 Q2 results scheduled for Feb 26 (after hours) can reset the narrative if guidance/AI/product execution surprises to the upside.
Fundamental momentum (last reported): FY2026/Q1 showed strong growth (revenue +18.34% YoY; EPS +127.14% YoY; net income +126.40% YoY) and improved gross margin (74.16%, +4.04% YoY).
Policy/influential buying: Congress trading in the last 90 days shows 4 purchases and 0 sales (large disclosed range), a bullish signal from influential participants.
Strategic/brand strength: Continued emphasis on ecosystem expansion (QuickBooks, TurboTax, Credit Karma, Mailchimp) and cloud/subscription mix supports recurring revenue narrative.
Analyst support: Recent initiations/upgrades include TD Cowen Buy ($802 PT) and Truist Buy ($739 PT), emphasizing upside to estimates and downplaying AI-risk concerns.

Neutral/Negative Catalysts

raises the chance of a move toward S2 (~
if support is not reclaimed quickly.
signal cautious sentiment and elevated uncertainty.
Event risk into earnings: With earnings on Feb 26, positioning can remain volatile; downside reactions often occur when expectations are high or guidance is conservative.

Financial Performance

Latest quarter: FY2026/Q1. Growth: Revenue 3.885B, up 18.34% YoY (healthy top-line acceleration). Profitability: Net income 446M, up 126.40% YoY; EPS 1.59, up 127.14% YoY—shows strong operating leverage. Margins: Gross margin 74.16%, up 4.04% YoY, indicating improving unit economics and mix shift benefits. Overall read: Fundamentals are strong and improving, but the stock’s near-term price action is currently overriding the fundamentals.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent trend: Mixed but still predominantly constructive. Bearish/tempering: Wells Fargo (Jan 8, 2026) downgraded to Equal Weight; PT cut to $700 from $840 on tougher comparisons and elevated expectations. Bullish: TD Cowen (Jan 7) initiated Buy, PT $802; Truist (Jan 6) initiated Buy, PT $739; BMO (Nov 21) kept Outperform but trimmed PT to $810 from $870 (valuation multiple reset). Wall Street pros: Dominant platform, recurring/subscription mix shift, margin expansion potential, and upside-to-consensus argument. Wall Street cons: Expectation risk (especially after prior tax rebound), tougher comps, and valuation/AI narrative sensitivity. Net: Street is still mostly positive on the business, but near-term expectation/comparison risk is clearly being highlighted.

18 Analyst Rating

Wall Street analysts forecast INTU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for INTU is 814.59 USD with a low forecast of 700 USD and a high forecast of 880 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

16 Buy

2 Hold

0 Sell

Strong Buy

Current: 487.120

Low

700

Averages

814.59

High

880

Current: 487.120

Low

700

Averages

814.59

High

880

Wells Fargo

Overweight -> Equal Weight

downgrade

$840 -> $700

AI Analysis

2026-01-08

Reason

Wells Fargo

Price Target

$840 -> $700

AI Analysis

2026-01-08

downgrade

Overweight -> Equal Weight

Reason

Wells Fargo downgraded Intuit to Equal Weight from Overweight with a price target of $700, down from $840. The firm believes the company's "robust" rebound in tax last year will be a "tough act to follow." Elevated expectations and tougher comparisons present a more challenging setup for Intuit in 2026, the analyst tells investors in a research note.

TD Cowen

Jared Levine

Buy

initiated

$802

2026-01-07

Reason

TD Cowen

Jared Levine

Price Target

$802

2026-01-07

initiated

Buy

Reason

TD Cowen analyst Jared Levine initiated coverage of Intuit with a Buy rating and $802 price target. The firm sees upside potential to estimates and believes the company's perceived artificial intelligence risks are overdone. The stock will outperform as Intuit posts upside to consensus expectations, the analyst tells investors in a research note. TD believes the company's "double-digit total return model" is underappreciated at current share levels.

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INTU Should I Buy

INTU Should I Buy

Should You Buy Intuit Inc (INTU) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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