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INTU Should I Buy

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Intellectia

Should You Buy Intuit Inc (INTU) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
446.790
1 Day change
-2.72%
52 Week Range
813.700
Analysis Updated At
2026/03/13
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Intuit Inc (INTU) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock has strong financial performance, positive analyst sentiment, and significant congressional buying activity, which aligns well with the investor's goals.

Technical Analysis

The MACD is positive and contracting, indicating a bullish trend. RSI is neutral at 46.584, and moving averages are converging, suggesting no strong directional bias. Key support is at $400.079, and resistance is at $475.36. The stock is trading near its pivot point of $437.72, showing potential for upward movement.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

The high put-call volume ratio suggests bearish short-term sentiment, but this could be an opportunity for contrarian long-term investors.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
4

Positive Catalysts

  • Analysts have upgraded the stock with price targets as high as $700, citing Intuit's resilience to AI disruption and strong pricing power.

  • Congress members have made $1.5M-$5.0M worth of purchase transactions in the last 90 days, showing confidence in the stock.

  • Strong Q2 financial performance with 17.36% YoY revenue growth and 47.13% YoY net income growth.

  • Intuit's stock recently surged 17.6%, indicating recovery in the software sector.

Neutral/Negative Catalysts

  • Concerns over AI disruption have led to mixed analyst price target revisions, with some firms lowering targets.

  • The stock's technical indicators show neutral momentum, which may limit immediate upside potential.

Financial Performance

In Q2 2026, Intuit reported a 17.36% YoY increase in revenue, a 47.13% YoY increase in net income, and a 49.40% YoY increase in EPS. Gross margin improved to 74.97%, up 2.24% YoY, showcasing strong operational efficiency and growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are generally positive on Intuit, with multiple upgrades to 'Buy' and price targets as high as $700. Analysts highlight Intuit's durable business model, resilience to AI disruption, and strong pricing power as key strengths.

Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
Wall Street analysts forecast INTU stock price to rise
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 459.280
sliders
Low
700
Averages
814.59
High
880
Current: 459.280
sliders
Low
700
Averages
814.59
High
880
BNP Paribas
Underperform -> Neutral
upgrade
$463
AI Analysis
2026-03-16
New
Reason
BNP Paribas
Price Target
$463
AI Analysis
2026-03-16
New
upgrade
Underperform -> Neutral
Reason
BNP Paribas upgraded Intuit to Neutral from Underperform with a $463 price target.
Rothschild & Co Redburn
Rothschild & Co Redburn
Neutral -> Buy
upgrade
$670 -> $700
2026-03-10
Reason
Rothschild & Co Redburn
Rothschild & Co Redburn
Price Target
$670 -> $700
2026-03-10
upgrade
Neutral -> Buy
Reason
Rothschild & Co Redburn upgraded Intuit to Buy from Neutral with a price target of $700, up from $670, indicating 46% upside from current levels. The company's core QuickBooks and TurboTax applications are some of the "most resilient to AI disruption risk" in the enterprise software sector, the analyst tells investors in a research note. The firm says Intuit has "deep data and business logic moats built on complex regulatory dependencies, deep domain knowledge and strong network effects." Rothschild believes this will drive "significant" pricing power for Intuit and 13% revenue growth over the coming five years.
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