Academy Sports Launches myAcademy Rewards Credit Card
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 20 2026
0mins
Academy Sports + Outdoors (ASO) announced the national rollout of the new myAcademy Rewards Mastercard (MA) Credit Card, and enhanced myAcademy Rewards program, part of a reimagined payments and loyalty portfolio developed in partnership with Bread Financial (BFH). The refreshed myAcademy Rewards program delivers value to every member whether they shop in-store, online, or on the Academy app. Academy is reenvisioning loyalty by placing the new myAcademy Rewards Mastercard at the center of the program-transforming the card into the primary way members earn rewards for their everyday purchases. Cardholders earn 5% off every day at Academy and an unlimited 2% in rewards on everyday purchases, with rewards deposited directly into their myAcademy Rewards account on Academy.com or in the Academy app.
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Analyst Views on ASO
Wall Street analysts forecast ASO stock price to rise
12 Analyst Rating
4 Buy
8 Hold
0 Sell
Moderate Buy
Current: 53.500
Low
50.00
Averages
57.00
High
65.00
Current: 53.500
Low
50.00
Averages
57.00
High
65.00
About ASO
Academy Sports and Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the United States. The Company's product assortment is focused on key categories of outdoor, apparel, sports and recreation, and footwear through both national brands and a portfolio of over 19 private label brands. It has preferred access to national brands, such as Nike, Under Armour, adidas, Winchester, Columbia Sportswear, Brooks, Skechers, Yeti and Carhartt. Its private label brand portfolio consists of Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Its primary product types include coolers and drinkware, camping accessories and camping equipment; fitness equipment, fitness accessories and nutrition supplies; outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories; casual shoes, slippers, seasonal footwear, socks; boys and girls footwear, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Valuation Surge: Over the past year, the valuations of Pro Padel League franchises have exceeded $10 million, a significant increase from the $200,000 entry fee in 2023, reflecting market recognition and future growth potential for the sport.
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- Personalized Rewards: The revamped myAcademy Rewards program offers personalized rewards and exclusive savings for every member, ensuring that customers can easily gain value whether shopping online, via the app, or in-store, thereby driving sales growth.
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See More
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- Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
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See More
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See More
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- Infrastructure Development: The new funds will be allocated to expanding the league's front office, building infrastructure, and creating a comprehensive event calendar to support player development, thereby enhancing the league's overall operational efficiency and market appeal.
- Valuation Surge: Over the past year, the valuations of Pro Padel League franchises have exceeded $10 million, a significant increase from the $200,000 entry fee in 2023, reflecting market recognition and future growth potential for the sport.
- Rapid Participant Growth: By 2030, the U.S. is projected to have 20,000 padel courts and 15 million active players, a substantial increase from just a few hundred courts today, indicating the sport's accelerating popularity in the U.S. and promising future prospects.
See More
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- Rewards Structure: Cardholders earn $25 back for every $500 spent at Academy, while also receiving cash back on purchases made at non-Academy stores, significantly increasing the attractiveness of the card for consumers.
- Interest Rate Range: The credit card, managed by Synchrony Bank, features interest rates ranging from 17% to 33% based on the cardholder's credit score, which may deter some consumers from utilizing the credit option due to high borrowing costs.
- Market Response: Despite the new credit card launch, Academy Sports' recent earnings report indicated a non-GAAP EPS of $1.97 for Q4 2026, missing expectations by $0.08, and revenue also fell short of market forecasts, raising concerns about the company's future growth prospects.
See More
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- Fast-Food Giant's Resilience: Restaurant Brands (NYSE:QSR) experienced a 3.2% stock increase on Monday following a significant drop in crude oil prices, which alleviated inflation concerns, showcasing the company's potential in cost control and possibly enhancing its competitive edge in the market.
- Academy Sports Rebound: Sporting goods retailer Academy Sports & Outdoor (NASDAQ:ASO) rebounded with a 2.1% increase on Wednesday after a sharp sell-off, as investors focused on its positive full-year outlook and dividend increase, indicating sustained market confidence in its long-term growth prospects.
See More
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- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, aimed at enhancing customer shopping experiences and brand loyalty.
- Personalized Rewards: The revamped myAcademy Rewards program offers personalized rewards and exclusive savings for every member, ensuring that customers can easily gain value whether shopping online, via the app, or in-store, thereby driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its entire digital platform, making it easier for members to sign up, track progress, view rewards, and redeem them across various channels, which enhances user experience and increases customer retention.
- Family-Centric Strategy: This program is specifically designed for the “Always Game Family,” aiming to provide high-value outdoor gear that helps families enjoy fun without exceeding their budgets, thereby strengthening the brand's competitive position in the market.
See More
Academy Launches New Loyalty Program and Credit Card
- Loyalty Program Upgrade: Academy Sports + Outdoors has launched the new myAcademy Rewards Mastercard® credit card, allowing members to earn a 5% discount and unlimited 2% rewards on purchases, directly deposited into their myAcademy Rewards account, significantly enhancing customer shopping experience and loyalty.
- Rich Member Benefits: The new program offers a $15 welcome bonus, a $15 birthday reward, and a $25 reward for spending $500 annually, aimed at attracting more family customers, enhancing brand loyalty, and driving sales growth.
- Digital Ecosystem Enhancement: Academy has upgraded its digital platform, making it easier for members to sign up, track progress, view rewards, and redeem online, thereby improving user experience and increasing customer engagement.
- Family-Centric Value Proposition: This program is designed for the “Always Game Family,” emphasizing the ability to enjoy outdoor fun without financial strain, reflecting Academy's deep understanding and commitment to customer needs.
See More
Academy Sports Reports Lower Q4 Earnings, CEO Optimistic
- Earnings Decline: Academy Sports reported lower-than-expected sales and earnings for Q4, reflecting increased market competition and slowing consumer spending, which may impact the company's short-term financial performance.
- CEO's Optimistic Outlook: Despite the challenges, the CEO remains optimistic about future growth, emphasizing that the company will adapt to market changes by optimizing its product mix and enhancing customer experience, aiming for recovery in the coming quarters.
- Mixed Analyst Opinions: Analysts have mixed views on buying Academy Sports, with some believing the current stock price is undervalued and suitable for long-term investment, while others express caution regarding short-term prospects, advising investors to remain on the sidelines.
- Market Environment Impact: The overall uncertainty in the retail environment, particularly amid economic slowdown and declining consumer confidence, may continue to affect Academy Sports' sales and profitability, necessitating close monitoring of market dynamics.
See More
