Abercrombie & Fitch Launches Super Bowl Activation with NFL
Abercrombie & Fitch, a division of Abercrombie & Fitch, and the National Football League unveiled a series of experiences as part of Abercrombie's first Super Bowl activation as the first league sponsor with the designation of "Official Fashion Partner of the NFL." "Abercrombie is bringing fashion into the center of the biggest moment in sports and culture, through a series of style-forward moments designed to celebrate our incredible partnership with the NFL," said Carey Collins Krug, chief marketing officer at Abercrombie & Fitch Co. "The intersection of fashion and fandom is natural for our customer, and this activation reflects how those worlds come together."
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Abercrombie & Fitch Officer Plans to Sell $9.54 Million in Common Stock via Form 144
Stock Sale Announcement: Abercrombie & Fitch officer Horowitz plans to sell 100,000 shares of its common stock on January 23, with a market value of approximately $9.54 million.
Shareholding Reduction: Horowitz Fran has reduced his shareholding in Abercrombie & Fitch by 103.2K shares since January 22, 2026, with a total value of around $10.17 million.
Trump Seeks Greenland Acquisition, Stock Market Rebounds
- Market Recovery: The S&P 500 index rose by 0.57%, the Dow Jones Industrial Average increased by 0.632%, and the Nasdaq 100 climbed by 0.45%, indicating a rebound in market confidence following Trump's Greenland acquisition remarks, reflecting investor optimism about future economic prospects.
- Geopolitical Impact: Trump's announcement of a 10% tariff on goods from eight European countries unless a Greenland acquisition deal is reached may escalate trade tensions, leading to heightened market risk sentiment and affecting global economic growth expectations.
- Natural Gas Surge: Natural gas prices surged over 21% to a six-week high, driven by an impending cold front in the eastern U.S. that boosts heating demand, potentially disrupting production and further elevating stock prices of gas producers.
- Gold Price Record: Gold prices increased by 2%, hitting a new all-time high due to heightened demand for safe-haven assets, reflecting investor concerns over economic uncertainty, which also boosted mining stocks significantly.
