Wix.com Acquires Base 44, Projected $50M Annual Revenue by 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 16 Jan 26
Source: NASDAQ.COM
Wix.com shares have hit a 52-week low, closing at $88.57 amid concerns over AI disruption in the website-building sector.
The acquisition of Base 44 is expected to generate $50 million in annual revenue by 2025, helping Wix raise its overall revenue guidance to around $2 billion. Despite facing challenges from AI, Wix reported over $500 million in free cash flow over the past twelve months, indicating strong profitability and potential for shareholder returns.
This acquisition could bolster Wix's competitive position, but investor sentiment remains cautious due to the looming threat of AI, which has contributed to the stock's recent decline.
Analyst Views on WIX
Wall Street analysts forecast WIX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for WIX is 172.24 USD with a low forecast of 135.00 USD and a high forecast of 210.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
19 Analyst Rating
18 Buy
1 Hold
0 Sell
Strong Buy
Current: 87.960
Low
135.00
Averages
172.24
High
210.00
Current: 87.960
Low
135.00
Averages
172.24
High
210.00
About WIX
Wix.com Ltd. (Wix) is an Israel-based company engaged in the provision of a web development platform enabling businesses and organizations to take businesses, brands, and workflow online. The Company provides solutions that business owners can use to operate various aspects of their business online, such as selling goods, taking reservations, and scheduling and confirming appointments. These applications provide Wix registered users a bespoke front-end for customers visiting their Website, as well as a back-end management dashboard. The Company has developed these software applications for businesses in specific verticals, including retail and online stores, service providers, hotel and property management, music, and restaurants. These vertical applications are integrated into the Company's Website templates or can be installed on any existing Website and set up by the user and without the need to write code.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
