Walmart+ Membership Growth Drives Stock to New High
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 02 2026
0mins
Should l Buy WMT?
Source: seekingalpha
Walmart Inc's stock price increased by 3.00%, reaching a 52-week high, as the company reported a surge in Walmart+ membership to 28.4 million, reflecting strong consumer demand.
The significant growth in Walmart+ membership, as revealed by Morgan Stanley's survey, indicates a 12% year-over-year increase, which is expected to drive revenue growth for the company. This surge positions Walmart favorably against competitors and enhances its market presence, contributing to the stock's upward movement amid overall market strength.
The implications of this growth are substantial, as Walmart+ not only enhances customer retention but also increases purchase frequency, creating a stable recurring income stream. Analysts believe this trend will further solidify Walmart's position in the retail sector.
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Analyst Views on WMT
Wall Street analysts forecast WMT stock price to rise
26 Analyst Rating
25 Buy
1 Hold
0 Sell
Strong Buy
Current: 122.180
Low
119.00
Averages
125.75
High
136.00
Current: 122.180
Low
119.00
Averages
125.75
High
136.00
About WMT
Walmart Inc. is a technology-powered omnichannel retailer. The Company is engaged in the operation of retail and wholesale stores and clubs, as well as eCommerce Websites and mobile applications, located throughout the United States (U.S.), Africa, Canada, Central America, Chile, China, India and Mexico. It operates in three reportable segments: Walmart U.S., Walmart International and Sam's Club U.S. The Walmart U.S. segment includes the Company's mass merchandising concept in the U.S., as well as eCommerce, which includes omni-channel initiatives and certain other business offerings such as advertising services. The Walmart International segment consists of the Company's operations outside of the U.S. through its subsidiaries, as well as eCommerce and omni-channel initiatives. The Sam's Club U.S. segment includes the warehouse membership clubs in the U.S., as well as samsclub.com and omni-channel initiatives.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Successful Business Model: Walmart attracts repeat customers by offering low-priced goods and strong e-commerce capabilities; although its product profit margins are lower, high margins from memberships and advertising compensate, driving overall revenue growth.
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See More
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