United Rentals Inc (URI) experienced a price increase of 3.01%, reaching a 20-day high. This movement comes as the broader market shows mixed signals, with the Nasdaq-100 down 0.52% and the S&P 500 up 0.05%.
The stock's rise is attributed to heightened market interest, as evidenced by an options volume of 2,795 contracts today, significantly above average. This indicates a strong investor focus on URI's future performance, despite the overall market's mixed performance, suggesting sector rotation as investors seek opportunities in specific stocks.
The implications of this price movement reflect a potential shift in investor sentiment towards United Rentals, indicating confidence in its operational performance and future growth prospects.
Wall Street analysts forecast URI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for URI is 1004 USD with a low forecast of 600.00 USD and a high forecast of 1150 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
Wall Street analysts forecast URI stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for URI is 1004 USD with a low forecast of 600.00 USD and a high forecast of 1150 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Buy
1 Hold
1 Sell
Strong Buy
Current: 903.190
Low
600.00
Averages
1004
High
1150
Current: 903.190
Low
600.00
Averages
1004
High
1150
Wells Fargo
Jerry Revich
Overweight
maintain
$995
2026-01-23
Reason
Wells Fargo
Jerry Revich
Price Target
$995
AI Analysis
2026-01-23
maintain
Overweight
Reason
Wells Fargo analyst Jerry Revich raised the firm's price target on United Rentals to $1,071 from $995 and keeps an Overweight rating on the shares. The firm reiterates its positive outlook for the Machinery, Industrials & Environmental Services space heading into earnings. Wells argues the Machinery supply-driven recovery is broadening to new equipment, non-residential lead indicators are accelerating, and cash conversion is improving.
UBS
Neutral
to
Buy
upgrade
$1,025
2026-01-04
Reason
UBS
Price Target
$1,025
2026-01-04
upgrade
Neutral
to
Buy
Reason
UBS upgraded United Rentals to Buy from Neutral with a $1,025 price target.
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UBS
Steven Fisher
Neutral
to
Buy
upgrade
$1,025
2026-01-04
Reason
UBS
Steven Fisher
Price Target
$1,025
2026-01-04
upgrade
Neutral
to
Buy
Reason
UBS analyst Steven Fisher upgraded United Rentals to Buy from Neutral with an unchanged price target of $1,025. The firm believes a rebound in U.S. non-residential construction activity in the second half of 2026 will drive an acceleration in the company's EBITDA growth. UBS sees 5% EBITDA growth in 2026, with additional upside from potential acquisitions over the next year. The stock is pricing in EBITDA that is 15% below UBS' 2027 estimate of $8.3B, the firm contends.
Truist
Buy
downgrade
2025-12-18
Reason
Truist
Price Target
2025-12-18
downgrade
Buy
Reason
Truist lowered the firm's price target on United Rentals to $1,045 from $1,169 and keeps a Buy rating on the shares as part of a broader research note previewing Machinery,. Infrastructure Services, and Multi-Industry industrial names in 2026. The firm continues to favor the broader power markets including Transmission & Distribution and Power Generation supported by data centers / AI, though it also believes that investors will be looking for cracks that demand has peaked, and as such backlog growth will be a major focus, particularly as capacity comes online and given the risks associated with hyperscalers, the analyst tells investors in a research note. Construction will be a bright spot with channel destock over and green shoots emerging, supported by Deere's guide for Construction & Forestry up 10% in 2026, and while North America truck orders continue to underwhelm, orders are at a cyclical trough and will improve throughout 2026 as EPA 2027 moves ahead, creating some level of pre-buy, the firm added.
About URI
United Rentals, Inc. is an equipment rental company. The Company's segments include General Rentals and Specialty. General Rentals segment includes the rental of construction, aerial and industrial equipment, general tools and light equipment, and related services and activities. General Rentals segment has four geographic divisions - Central, Northeast, Southeast and West - and operates throughout the United States and Canada. Specialty segment rents products (and provides setup and other services on such rented equipment), including trench safety equipment, such as trench shields, aluminum hydraulic shoring systems, slide rails, crossing plates, construction lasers and line testing equipment for underground work; fluid solutions equipment primarily used for fluid containment, transfer and treatment, and mobile storage equipment and modular office space. It has an integrated network of around 1,591 rental locations in North America, 39 in Europe, 37 in Australia and 19 in New Zealand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.