Under Armour Reports Q3 Earnings Beat and Raises FY Guidance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 06 2026
0mins
Should l Buy UAA?
Source: seekingalpha
Under Armour's stock rose 3.04% as it reached a 52-week high, reflecting positive market sentiment following its recent earnings report.
The company reported Q3 adjusted operating results that exceeded expectations, with CEO Kevin Plank noting brand momentum is being reignited despite some non-recurring impacts. Under Armour now expects FY26 sales to decline by approximately 4%, better than the previous forecast of a 4% to 5% decline, and raised its adjusted profit outlook to a range of $0.10 to $0.11 per share, surpassing the consensus estimate of $0.05.
This positive performance indicates improvements in cost management and market strategy, suggesting a potential turnaround for the brand as it navigates challenges in the North American market.
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Analyst Views on UAA
Wall Street analysts forecast UAA stock price to fall
19 Analyst Rating
4 Buy
12 Hold
3 Sell
Hold
Current: 7.720
Low
4.00
Averages
5.69
High
9.00
Current: 7.720
Low
4.00
Averages
5.69
High
9.00
About UAA
Under Armour, Inc. is an inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories for men, women and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. It sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. It sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Role Responsibilities: As Principal Financial Officer, Taleghani will oversee financial operations and strategy for the company.
See More
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- BP Suspends Buyback: BP Plc suspended its stock buyback program to strengthen its balance sheet, resulting in a 6% drop in its ADRs in the U.S., reflecting the company's cautious approach amid market volatility.
- ZoomInfo Downgrade: ZoomInfo Technologies forecasted first-quarter earnings per share between 25 to 27 cents, below analysts' expectations of 27 cents, leading to a 10% decline in its stock price, which may affect market confidence and investor sentiment.
- Ichor Holdings Surge: Ichor Holdings' shares soared 37% to a 52-week high due to strong demand driving a fourth-quarter earnings beat, highlighting the recovery potential in the semiconductor equipment market.
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- Bankruptcy Filing: Eddie Bauer LLC announced on Monday that it has filed for voluntary Chapter 11 bankruptcy protection, primarily due to tariff uncertainty and mounting operational pressures, highlighting the severe financial challenges the company faces.
- Restructuring Agreement: The company has entered into a Restructuring Support Agreement with its secured lenders and commenced voluntary bankruptcy proceedings in the U.S. Bankruptcy Court for the District of New Jersey, aiming to maintain operations and seek a buyer through restructuring.
- Retail Operations Continuity: Despite entering bankruptcy, Eddie Bauer's stores in the U.S. and Canada will remain open for liquidation sales, maximizing asset value while searching for a going-concern buyer, indicating a strategic approach to asset management during financial distress.
- E-commerce Business Stability: Eddie Bauer's e-commerce and wholesale operations, which transitioned to Outdoor 5, LLC in January, remain unaffected by the bankruptcy process, suggesting that the company has managed to stabilize part of its business during this transition.
See More
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- Earnings Beat Expectations: Under Armour (UA) reported better-than-expected profits in Q3, yet growing earnings in FY27 appears increasingly challenging due to fierce competition in the North American market.
- Rating Downgrade Impact: Citi Research downgraded Under Armour's stock from Neutral to Sell, resulting in a share price drop of up to 9.5% on Tuesday, reflecting market concerns about its future performance.
- Sales Growth Slowdown: Sales growth in the EMEA region for Under Armour decreased from high single digits in the first half of 2026 to just 2% in Q3, indicating that macroeconomic pressures are impacting its performance.
- Brand Competition Pressure: Competing against strong brands like Nike (NKE) and Adidas (ADDYY), Under Armour must demonstrate that its brand resonates with consumers to secure better market share with key retailers like DICK's Sporting Goods and JD Sports.
See More
Under Armour Stock Drops 9.3% Following Citigroup's 'Sell' Downgrade
- Under Armour Stock Decline: Under Armour shares fell by 9.3% following a downgrade from Citigroup.
- Impact of Downgrade: The downgrade has raised concerns among investors about the company's future performance and market position.
See More
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- Shopify Upgrade: MoffettNathanson upgraded Shopify from neutral to buy, citing an attractive entry point due to market fears surrounding software companies, and believes Shopify will emerge as a long-term winner in the AI commerce landscape.
- Nvidia Outlook: Bernstein reiterated Nvidia as outperform, emphasizing that the AI growth trend remains robust, particularly in the AI compute sector, suggesting continued benefits for Nvidia and its peers.
- Thomson Reuters Upgrade: RBC upgraded Thomson Reuters from sector perform to outperform, indicating that the company's potential in the AI space will drive a rebound in stock price, creating an asymmetric upside opportunity in a complex market.
- Micron Price Target Increase: Deutsche Bank raised Micron's price target from $300 to $500 per share, asserting that the current market environment remains favorable for Micron's performance in the upcoming quarters, indicating strong growth potential.
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