Trade Desk Inc (TTD) saw its stock decline by 5.14% as it crossed below the 5-day SMA, reflecting ongoing market challenges.
The Trade Desk was downgraded by Citizens from 'market outperform' to 'market perform' amid intensifying competition in the adtech sector, particularly from Amazon. Analysts are concerned about the company's upcoming earnings guidance, which anticipates Q4 revenue of at least $840 million, a slowdown from previous growth rates. Despite maintaining a high customer retention rate, the stock's significant decline of 74% from its all-time high raises questions about investor confidence and future performance.
The implications of this downgrade and the earnings guidance could further pressure the stock, as investors weigh the impact of competition and slowing growth on the company's valuation and market position.
Wall Street analysts forecast TTD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TTD is 59.68 USD with a low forecast of 39.00 USD and a high forecast of 90.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
25 Analyst Rating
Wall Street analysts forecast TTD stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for TTD is 59.68 USD with a low forecast of 39.00 USD and a high forecast of 90.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Buy
9 Hold
1 Sell
Moderate Buy
Current: 31.250
Low
39.00
Averages
59.68
High
90.00
Current: 31.250
Low
39.00
Averages
59.68
High
90.00
Truist
Youssef Squali
Buy
downgrade
$85 -> $60
2026-01-27
New
Reason
Truist
Youssef Squali
Price Target
$85 -> $60
AI Analysis
2026-01-27
New
downgrade
Buy
Reason
Truist analyst Youssef Squali lowered the firm's price target on Trade Desk to $60 from $85 and keeps a Buy rating on the shares. The firm is adjusting its model to reflect "greater uncertainty" following the company's announcement of a CFO transition, the analyst tells investors in a research note. Departing CFO Alex Kayyal, whom the company appointed to the CFO role in August 2025, has served as the company's Chief Accounting Officer and has been with TTD for nearly 11 years, bringing deep expertise in financial management across domestic and international markets with extensive experience in high-growth software and internet services companies, the firm added.
Rosenblatt
Barton Crockett
Buy
downgrade
$64 -> $53
2026-01-27
New
Reason
Rosenblatt
Barton Crockett
Price Target
$64 -> $53
2026-01-27
New
downgrade
Buy
Reason
Rosenblatt analyst Barton Crockett lowered the firm's price target on Trade Desk to $53 from $64 and keeps a Buy rating on the shares. The reduced the stock's valuation multiple citing the "surprising termination" of CFO Alexander Kayyal after only five months on the job. The "surprising personnel volatility in this key post for now eviscerates the argument for a valuation premium to growth," the analyst tells investors in a research note.
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Citi
Neutral
downgrade
$50 -> $38
2026-01-27
New
Reason
Citi
Price Target
$50 -> $38
2026-01-27
New
downgrade
Neutral
Reason
Citi lowered the firm's price target on Trade Desk to $38 from $50 and keeps a Neutral rating on the shares after the company announced a CFO change and affirmed its Q4 outlook. The CFO transition "suggests continued visibility challenges," the analyst tells investors in a research note.
Wells Fargo
Equal Weight
maintain
$42
2026-01-26
New
Reason
Wells Fargo
Price Target
$42
2026-01-26
New
maintain
Equal Weight
Reason
Wells Fargo keeps an Equal Weight rating on Trade Desk with a $42 price target after the company announced a CFO transition and reaffirmed its Q4 outlook. The stock in morning trading is down 6% to $34.42. Given that CFO Alex Kayyal joined Trade Desk six months ago, the announcement signals "continued fundamental and narrative volatility," the analyst tells investors in a research note. Wells believes management turnover is likely contributing to difficulty for the company to counter the Amazon (AMZN) demand-side platform competition narrative. It believes Trade Desk should seek out a candidate with public company CFO experience as neither of its prior CFOs had such experience.
About TTD
The Trade Desk, Inc. is a global advertising technology company. The Company offers a self-service, cloud-based ad-buying platform that empowers its clients to plan, manage, optimize and measure more expressive data-driven digital advertising campaigns. Its platform allows clients to execute integrated campaigns across ad formats and channels, including connected television (CTV) and other video, display, audio, and native, on a multitude of devices, such as televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. Its platform’s integrations with inventory, publisher and data partners provide ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. Its platform provides auto-optimization features that allow buyers to automate their campaigns and support them with computer-generated modeling and decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
