Salesforce partners with FIFA for World Cup 2026 and 2027
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Source: PRnewswire
Salesforce Inc. has seen its stock price drop by 3.86%, hitting a 20-day low, despite the broader market's positive performance with the Nasdaq-100 up 0.83% and the S&P 500 up 0.27%.
The decline in Salesforce's stock comes amid the announcement of a strategic partnership with FIFA, where the company will serve as the Official Tournament Supporter for the 2026 and 2027 World Cups. This partnership is expected to significantly enhance Salesforce's brand visibility and market impact, leveraging its Agentforce 360 platform and Slack to improve operational efficiency during the tournaments, which are anticipated to attract a global audience of over 5 billion.
This partnership could provide Salesforce with substantial growth opportunities, yet the current stock movement suggests a disconnect between the positive news and market reaction, possibly indicating sector rotation or investor caution in the tech sector.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 166.450
Low
223.00
Averages
326.40
High
405.00
Current: 166.450
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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