Salesforce Grants Equity Awards to Momentum Employees
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 25 2026
0mins
Source: Newsfilter
Salesforce Inc. shares rose 5% and reached a 5-day high amid a challenging market environment, with the Nasdaq-100 down 0.97% and the S&P 500 down 0.30%.
The increase in Salesforce's stock price is attributed to the company's recent announcement of granting 34,444 restricted stock units (RSUs) to 35 new employees from Momentum under its 2014 Inducement Equity Incentive Plan. This initiative aims to attract and retain talent in the competitive AI CRM sector, enhancing employee engagement and loyalty, which is crucial for driving overall company performance.
This strategic move not only strengthens Salesforce's position in the AI CRM market but also reflects the company's commitment to fostering a motivated workforce, which could lead to improved long-term growth prospects.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise
39 Analyst Rating
29 Buy
9 Hold
1 Sell
Moderate Buy
Current: 165.650
Low
223.00
Averages
326.40
High
405.00
Current: 165.650
Low
223.00
Averages
326.40
High
405.00
About CRM
Salesforce, Inc. is a customer relationship management (CRM) technology company. Its artificial intelligence (AI) powered Agentforce 360 Platform offers sales, service, marketing, commerce, collaboration, data management, integration, analytics, and information technology (IT) service solutions. It enables customers to build and deploy digital labor for employees and customers, leveraging autonomous AI agents across business functions. Its service offerings include Agentforce Sales, Agentforce Service, Agentforce 360 Platform, Slack and Others. The Agentforce Sales provides sales capabilities and tools built for organizations across prospecting, sales engagement, team collaboration, sales analytics and AI, sales programs, sales performance, partner management, and revenue and orders. The Agentforce Service provides field service solutions that enable companies to connect service agents, dispatchers and mobile employees through platform to schedule, dispatch and manage jobs.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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