PAR Technology Corp's stock has dropped 13.14% and hit a 52-week low amid broader market gains, with the Nasdaq-100 up 1.03% and the S&P 500 up 0.52%.
The company has announced its agreement to acquire Bridg for $27.5 million, with a maximum total purchase price of $30 million, expected to close in Q1 2026. This acquisition is aimed at enhancing PAR's capabilities in consumer data and loyalty management, which is expected to improve customer engagement and provide a competitive edge in the retail and foodservice sectors. CEO Savneet Singh emphasized that this strategic move will redefine customer interactions and drive profitable growth.
This acquisition positions PAR Technology for future growth, despite the current stock decline, as it aims to integrate Bridg's platform to enhance its market competitiveness and customer engagement strategies.
Wall Street analysts forecast PAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PAR is 56.40 USD with a low forecast of 42.00 USD and a high forecast of 77.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
7 Analyst Rating
Wall Street analysts forecast PAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PAR is 56.40 USD with a low forecast of 42.00 USD and a high forecast of 77.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Buy
1 Hold
0 Sell
Strong Buy
Current: 27.570
Low
42.00
Averages
56.40
High
77.00
Current: 27.570
Low
42.00
Averages
56.40
High
77.00
Scotiabank
NULL
to
Outperform
maintain
$29 -> $31
2026-01-21
Reason
Scotiabank
Price Target
$29 -> $31
AI Analysis
2026-01-21
maintain
NULL
to
Outperform
Reason
Scotiabank raised the firm's price target on Paramount Resources to C$31 from C$29 and keeps an Outperform rating on the shares.
Goldman Sachs
Neutral
maintain
$38 -> $42
2025-11-10
Reason
Goldman Sachs
Price Target
$38 -> $42
2025-11-10
maintain
Neutral
Reason
Goldman Sachs raised the firm's price target on Par Technology to $42 from $38 and keeps a Neutral rating on the shares.
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Lake Street
Buy
downgrade
$65 -> $48
2025-11-07
Reason
Lake Street
Price Target
$65 -> $48
2025-11-07
downgrade
Buy
Reason
Lake Street lowered the firm's price target on Par Technology to $48 from $65 and keeps a Buy rating on the shares. Rollout schedules are back on track and the firm said it was "good to see" a reiteration of mid-teens ARR growth, but its lowered target reflects multiple compression in the restaurant tech space.
BTIG
Neutral
to
Buy
upgrade
$65
2025-08-15
Reason
BTIG
Price Target
$65
2025-08-15
upgrade
Neutral
to
Buy
Reason
BTIG upgraded Par Technology to Buy from Neutral with a $65 price target. The company's $100M sales pipeline will allow it "comfortably" post 15%-plus growth for the next several years, the analyst tells investors in a research note. The firm points out that Par is competing for three "megadeals" with top-20 restaurant brands, which are not included in its sales pipeline and could push its growth to 20%. Par is proving to be the "premiere" enterprise restaurant tech solution and deserves a premium multiple, contends BTIG.
About PAR
PAR Technology Corporation is a global foodservice technology company engaged in providing omnichannel cloud-based software and hardware solutions to the restaurant industry, including quick service, fast casual, table service, and the retail industry. The Company offers a suite of software and hardware solutions, including point-of-sale, customer engagement and loyalty, digital ordering and delivery, operational intelligence, payment processing, hardware, and related technologies, solutions, and services. Its subscription services are grouped into two product lines: Engagement Cloud, which includes Punchh and PAR Retail products and services for customer loyalty and engagement, Plexure for international customer loyalty and engagement, and PAR Ordering for omnichannel digital ordering and delivery; and Operator Cloud, which includes PAR POS and TASK for front-of-house, PAR Pay for payments, and PAR OPS (Delaget and Data Central) for back-of-house.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.