Marriott International Inc's stock increased by 3.59%, reaching a 52-week high. This rise follows a buy upgrade from Goldman Sachs, which cited strong consumer demand in the high-end market as a key factor.
The positive movement aligns with broader market strength, as the Nasdaq-100 is down 0.27% and the S&P 500 is down 0.06%. Despite the overall market decline, Marriott's stock benefited from sector rotation, indicating a shift in investor focus towards hospitality stocks.
This upgrade reflects confidence in Marriott's ability to capitalize on robust consumer spending trends, particularly in luxury accommodations. Investors may view this as a positive signal for future performance, especially as the company continues to expand its market presence.
Wall Street analysts forecast MAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
Wall Street analysts forecast MAR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAR is 314.26 USD with a low forecast of 269.70 USD and a high forecast of 370.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 312.070
Low
269.70
Averages
314.26
High
370.00
Current: 312.070
Low
269.70
Averages
314.26
High
370.00
Evercore ISI
NULL -> Outperform
upgrade
$320 -> $350
2026-01-22
Reason
Evercore ISI
Price Target
$320 -> $350
AI Analysis
2026-01-22
upgrade
NULL -> Outperform
Reason
Evercore ISI raised the firm's price target on Marriott to $350 from $320 and keeps an Outperform rating on the shares as the firm updates its lodging brand estimates ahead of Q4 reporting season.
Barclays
Brandt Montour
Equal Weight
maintain
$276 -> $320
2026-01-16
Reason
Barclays
Brandt Montour
Price Target
$276 -> $320
2026-01-16
maintain
Equal Weight
Reason
Barclays analyst Brandt Montour raised the firm's price target on Marriott to $320 from $276 and keeps an Equal Weight rating on the shares. The firm adjusted lodging targets as part of a Q4 preview. It expects "another soft-ish" quarter, and says the stocks have moved ahead on anticipation of a better macro environment.
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Morgan Stanley
Stephen Grambling
Overweight
maintain
$296 -> $328
2026-01-16
Reason
Morgan Stanley
Stephen Grambling
Price Target
$296 -> $328
2026-01-16
maintain
Overweight
Reason
Morgan Stanley analyst Stephen Grambling raised the firm's price target on Marriott to $328 from $296 and keeps an Overweight rating on the shares. Gaming, lodging and leisure fundamentals were "muted" in 2025, with select areas of acceleration skewed to companies serving older, wealthier consumers, the analyst tells investors in a 2026 look ahead note on the group. For 2026, the firm expects "more of the same fundamentally," with the added wrinkle of rates boosting goods over services, the analyst added.
BMO Capital
Market Perform -> Outperform
upgrade
$285 -> $370
2026-01-09
Reason
BMO Capital
Price Target
$285 -> $370
2026-01-09
upgrade
Market Perform -> Outperform
Reason
BMO Capital upgraded Marriott to Outperform from Market Perform with a price target of $370, up from $285. The firm is constructive on lodging for 2026 and believes Marriott is well positioned with a "high-end" portfolio and potential EBITDA upside from its credit card program renewals.
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. Its segments include U.S. and Canada, Europe, Middle East, and Africa (EMEA), Greater China, Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which it groups into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, TownePlace, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
