Kohl's stock declines amid market strength
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 22 Dec 25
Source: Coinmarketcap
Kohl's Corporation (KSS) experienced a price drop of 6.72%, hitting a 5-day low. This decline occurs despite the broader market's positive performance, with the Nasdaq-100 up 0.34% and the S&P 500 up 0.56%.
The stock's movement reflects sector rotation, as consumer-oriented companies are gaining strength while tech stocks face challenges. Jim Cramer noted that the consumer sector is showing resilience, which contrasts with Kohl's recent price action.
This situation suggests that while the overall market is performing well, Kohl's may be experiencing specific challenges that are impacting its stock price, indicating a potential shift in investor sentiment towards other sectors.
Analyst Views on KSS
Wall Street analysts forecast KSS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for KSS is 19.75 USD with a low forecast of 7.00 USD and a high forecast of 25.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
1 Buy
7 Hold
5 Sell
Moderate Sell
Current: 17.220
Low
7.00
Averages
19.75
High
25.00
Current: 17.220
Low
7.00
Averages
19.75
High
25.00
About KSS
Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,100 stores and a Website www.Kohls.com. The Company’s Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. The Company’s Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise, which is available in the Company’s stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available only at Kohl's. Its private portfolio includes established brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and nationally recognized brands such as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.





