Genius Sports partners with Polymarket for LIGA MX sponsorship
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 10 2026
0mins
Genius Sports Ltd's stock has hit a 5-day low amid the announcement of a partnership with Polymarket, which will become the official sponsor of LIGA MX in the U.S. This partnership includes Genius Sports providing official sports data to Polymarket, ensuring that all LIGA MX market contracts are settled based on authoritative data, thereby enhancing market transparency and credibility. The LIGA MX markets are set to launch in the 2026-27 season, which is expected to attract significant user participation and further drive market activity.
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Analyst Views on GENI
Wall Street analysts forecast GENI stock price to rise
13 Analyst Rating
12 Buy
1 Hold
0 Sell
Strong Buy
Current: 6.200
Low
13.00
Averages
16.00
High
20.00
Current: 6.200
Low
13.00
Averages
16.00
High
20.00
About GENI
Genius Sports Limited is the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media. It operates through one segment, which consists of providing access to Betting Content Technology, Content and Services; Media Technology Content and Services; and Sports Technology and Services. It builds and supplies technology and services that allow sports leagues to collect, analyze and monetize their data with added tools to deepen fan engagement. It provides sports leagues with bespoke monitoring technology and education services to help protect their competitions and athletes from the threats of match fixing and betting-related corruption. It offers official data, outsourced bookmaking, trading/risk management services and live audio-visual game content that is derived from its streaming partnerships with sports leagues. Its offerings include Live sports data, Pre-game and in-game odds feeds, and BetVision, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Polymarket Becomes Official Sponsor of LIGA MX
- Partnership Agreement: Polymarket has signed an agreement to become the official sponsor of LIGA MX in the U.S. territory, with its debut expected during the Campeón de Campeones match on July 25, 2026, in Carson, California, enhancing LIGA MX's brand presence in the U.S. market.
- Data Support Assurance: Genius Sports will provide Polymarket with official sports data, ensuring that all LIGA MX market contracts are settled based on authoritative data, thereby increasing market transparency and credibility, which further solidifies LIGA MX's market position.
- Comprehensive Integrity Framework: Polymarket adheres to Genius Sports' integrity information-sharing processes and employs Chainalysis for on-chain monitoring, ensuring transparency in market activities and enhancing user trust in prediction markets, promoting healthy development in sports events.
- Future Market Outlook: Polymarket's LIGA MX markets will be available to eligible U.S. users starting with the 2026-27 season, marking a further expansion into the sports prediction market while providing LIGA MX fans with new digital experiences that enhance user engagement.
See More
Polymarket Becomes Official Sponsor of LIGA MX
- Partnership Announcement: LIGA MX, Polymarket, and Genius Sports have announced a new agreement that designates Polymarket as the official sponsor of LIGA MX in the U.S., which is expected to enhance LIGA MX's brand presence and fan engagement in this crucial market.
- Data Support Assurance: Genius Sports will provide Polymarket with official sports data, ensuring that all LIGA MX market contracts are settled based on authoritative data, thereby enhancing market transparency and trust, which improves user experience.
- Market Launch Timeline: Polymarket's LIGA MX markets will be available starting with the 2026-27 season, kicking off with the Campeón de Campeones on July 25, 2026, which is anticipated to attract significant user participation and further drive market activity.
- Integrity and Technology Framework: Polymarket will adhere to Genius Sports' integrity information-sharing processes and utilize Chainalysis for on-chain monitoring, ensuring transparency and compliance in market activities, thus enhancing user trust in the platform.
See More
2026 FIFA World Cup Set to Become Largest Betting Event Ever
- Betting Market Forecast: Analysts predict that global wagers on the 2026 World Cup could exceed $50 billion, a significant increase from over $35 billion during the 2022 tournament, indicating that the event will create substantial customer acquisition opportunities for sportsbooks.
- Operational Profit Boost: Macquarie expects the World Cup to enhance 2027 operator EBITDA by 2% to 5%, with the most significant benefits accruing to companies like Flutter Entertainment that have large soccer audiences, highlighting their competitive strength in both North America and Brazil.
- Market Maturity Deepens: The U.S. sports betting market has matured significantly, with 65% of the U.S. population now having legal access to sports betting, up from about 40% during the 2022 tournament, indicating a vast market potential.
- Rise of Prediction Platforms: Kalshi and Polymarket saw a 13% week-over-week increase in trading volume, reaching $7 billion, showcasing the rapid growth of prediction markets, which have attracted participation from companies like Fanatics and DraftKings, further diversifying the market.
See More
Digital Brands Group Secures Major Orders from GCC Partnership
- Market Potential: The global sports and collegiate merchandise market is estimated at approximately $36 billion in 2024 and projected to approach $49 billion by 2030, indicating robust growth potential that Digital Brands Group is keen to capture.
- Partnership Conversion: Digital Brands Group has expanded its partnership with Global Combat Collective (GCC) and received initial purchase orders tied to a program with a potential aggregate contract value of up to $125 million, marking a successful transition from agreement to execution and strengthening the company's revenue base.
- Collegiate Branding Strategy: The company plans to expand its collegiate licensing initiative, starting with a partnership with the University of Alabama's NIL program, aiming to reach approximately 16 universities by spring 2026, leveraging influencer marketing to enhance brand visibility and market penetration.
- Optimistic Financial Outlook: Digital Brands Group projects full-year 2026 revenue between $55 million and $65 million, with free cash flow of $2.5 million to $3.5 million, reflecting confidence in future growth driven primarily by the successful execution of the GCC and collegiate licensing programs.
See More
Digital Brands Group Secures Major Orders in Licensing Expansion
- Market Potential: The global market for licensed sports and collegiate merchandise is estimated at approximately $36 billion in 2024 and projected to approach $49 billion by 2030, indicating significant growth potential that Digital Brands Group is actively tapping into.
- Partnership Conversion: Digital Brands Group has expanded its partnership with Global Combat Collective (GCC) and received initial purchase orders tied to its U.S. program, with a potential aggregate contract value of up to $125 million, marking a crucial transition from agreement to execution.
- Optimistic Revenue Outlook: The company projects full-year 2026 revenue between $55 million and $65 million, with expectations of reaching $100 million to $115 million in 2027, primarily driven by the expanding collegiate licensing initiative and GCC apparel arrangement.
- Influencer Marketing Strategy: Digital Brands Group is leveraging an 18-month partnership with social media creator Katie Feeney, who has over 14 million followers, to drive sales of university-branded apparel, further enhancing its competitive position in the market.
See More
Granahan Investment Management Reduces Stake in Genius Sports
- Stake Reduction Details: Granahan Investment Management sold 2,470,110 shares of Genius Sports in Q1 2026, valued at approximately $17.59 million, indicating a decrease in confidence despite retaining 5,383,762 shares worth $23.85 million.
- Weighting Change: This sale reduced Genius Sports' weighting in Granahan's portfolio to 1.15% from 2.00% in the previous quarter, reflecting a cautious outlook from investors regarding the company's future performance.
- Financial Performance Analysis: Despite a 31% year-over-year revenue increase to $188 million and a 21% rise in adjusted EBITDA to nearly $24 million in Q1, Genius Sports' stock price has plummeted 50% over the past year, raising concerns about its long-term prospects in the market.
- Strategic Partnerships Deepening: Genius Sports has strengthened its relationships with various sports organizations, including the NCAA and Pac-12, reinforcing its position as a critical infrastructure provider, and while short-term stock volatility is notable, the long-term outlook remains promising.
See More
Polymarket Becomes Official Sponsor of LIGA MX
- Partnership Agreement: Polymarket has signed an agreement to become the official sponsor of LIGA MX in the U.S. territory, with its debut expected during the Campeón de Campeones match on July 25, 2026, in Carson, California, enhancing LIGA MX's brand presence in the U.S. market.
- Data Support Assurance: Genius Sports will provide Polymarket with official sports data, ensuring that all LIGA MX market contracts are settled based on authoritative data, thereby increasing market transparency and credibility, which further solidifies LIGA MX's market position.
- Comprehensive Integrity Framework: Polymarket adheres to Genius Sports' integrity information-sharing processes and employs Chainalysis for on-chain monitoring, ensuring transparency in market activities and enhancing user trust in prediction markets, promoting healthy development in sports events.
- Future Market Outlook: Polymarket's LIGA MX markets will be available to eligible U.S. users starting with the 2026-27 season, marking a further expansion into the sports prediction market while providing LIGA MX fans with new digital experiences that enhance user engagement.
See More
Polymarket Becomes Official Sponsor of LIGA MX
- Partnership Announcement: LIGA MX, Polymarket, and Genius Sports have announced a new agreement that designates Polymarket as the official sponsor of LIGA MX in the U.S., which is expected to enhance LIGA MX's brand presence and fan engagement in this crucial market.
- Data Support Assurance: Genius Sports will provide Polymarket with official sports data, ensuring that all LIGA MX market contracts are settled based on authoritative data, thereby enhancing market transparency and trust, which improves user experience.
- Market Launch Timeline: Polymarket's LIGA MX markets will be available starting with the 2026-27 season, kicking off with the Campeón de Campeones on July 25, 2026, which is anticipated to attract significant user participation and further drive market activity.
- Integrity and Technology Framework: Polymarket will adhere to Genius Sports' integrity information-sharing processes and utilize Chainalysis for on-chain monitoring, ensuring transparency and compliance in market activities, thus enhancing user trust in the platform.
See More
2026 FIFA World Cup Set to Become Largest Betting Event Ever
- Betting Market Forecast: Analysts predict that global wagers on the 2026 World Cup could exceed $50 billion, a significant increase from over $35 billion during the 2022 tournament, indicating that the event will create substantial customer acquisition opportunities for sportsbooks.
- Operational Profit Boost: Macquarie expects the World Cup to enhance 2027 operator EBITDA by 2% to 5%, with the most significant benefits accruing to companies like Flutter Entertainment that have large soccer audiences, highlighting their competitive strength in both North America and Brazil.
- Market Maturity Deepens: The U.S. sports betting market has matured significantly, with 65% of the U.S. population now having legal access to sports betting, up from about 40% during the 2022 tournament, indicating a vast market potential.
- Rise of Prediction Platforms: Kalshi and Polymarket saw a 13% week-over-week increase in trading volume, reaching $7 billion, showcasing the rapid growth of prediction markets, which have attracted participation from companies like Fanatics and DraftKings, further diversifying the market.
See More
Digital Brands Group Secures Major Orders from GCC Partnership
- Market Potential: The global sports and collegiate merchandise market is estimated at approximately $36 billion in 2024 and projected to approach $49 billion by 2030, indicating robust growth potential that Digital Brands Group is keen to capture.
- Partnership Conversion: Digital Brands Group has expanded its partnership with Global Combat Collective (GCC) and received initial purchase orders tied to a program with a potential aggregate contract value of up to $125 million, marking a successful transition from agreement to execution and strengthening the company's revenue base.
- Collegiate Branding Strategy: The company plans to expand its collegiate licensing initiative, starting with a partnership with the University of Alabama's NIL program, aiming to reach approximately 16 universities by spring 2026, leveraging influencer marketing to enhance brand visibility and market penetration.
- Optimistic Financial Outlook: Digital Brands Group projects full-year 2026 revenue between $55 million and $65 million, with free cash flow of $2.5 million to $3.5 million, reflecting confidence in future growth driven primarily by the successful execution of the GCC and collegiate licensing programs.
See More
Digital Brands Group Secures Major Orders in Licensing Expansion
- Market Potential: The global market for licensed sports and collegiate merchandise is estimated at approximately $36 billion in 2024 and projected to approach $49 billion by 2030, indicating significant growth potential that Digital Brands Group is actively tapping into.
- Partnership Conversion: Digital Brands Group has expanded its partnership with Global Combat Collective (GCC) and received initial purchase orders tied to its U.S. program, with a potential aggregate contract value of up to $125 million, marking a crucial transition from agreement to execution.
- Optimistic Revenue Outlook: The company projects full-year 2026 revenue between $55 million and $65 million, with expectations of reaching $100 million to $115 million in 2027, primarily driven by the expanding collegiate licensing initiative and GCC apparel arrangement.
- Influencer Marketing Strategy: Digital Brands Group is leveraging an 18-month partnership with social media creator Katie Feeney, who has over 14 million followers, to drive sales of university-branded apparel, further enhancing its competitive position in the market.
See More
Granahan Investment Management Reduces Stake in Genius Sports
- Stake Reduction Details: Granahan Investment Management sold 2,470,110 shares of Genius Sports in Q1 2026, valued at approximately $17.59 million, indicating a decrease in confidence despite retaining 5,383,762 shares worth $23.85 million.
- Weighting Change: This sale reduced Genius Sports' weighting in Granahan's portfolio to 1.15% from 2.00% in the previous quarter, reflecting a cautious outlook from investors regarding the company's future performance.
- Financial Performance Analysis: Despite a 31% year-over-year revenue increase to $188 million and a 21% rise in adjusted EBITDA to nearly $24 million in Q1, Genius Sports' stock price has plummeted 50% over the past year, raising concerns about its long-term prospects in the market.
- Strategic Partnerships Deepening: Genius Sports has strengthened its relationships with various sports organizations, including the NCAA and Pac-12, reinforcing its position as a critical infrastructure provider, and while short-term stock volatility is notable, the long-term outlook remains promising.
See More
