Cracker Barrel Old Country Store Inc saw a price increase of 5.07%, crossing above its 5-day SMA, as the company launched a holiday promotion offering free toys with kids' meals. This initiative aims to attract families during the festive season and enhance the overall dining experience.
In addition to the toy promotion, Cracker Barrel introduced a 'Meals for Two' special and convenient 'Holiday Heat & Serve' meals, designed to cater to family gatherings and alleviate holiday stress. These efforts are expected to drive customer spending and strengthen brand loyalty during a challenging market environment.
Despite recent revenue declines, these promotional strategies may help improve customer traffic and sales, positioning Cracker Barrel favorably as it navigates through ongoing market challenges.
Wall Street analysts forecast CBRL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CBRL is 28.86 USD with a low forecast of 20.00 USD and a high forecast of 45.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
8 Analyst Rating
Wall Street analysts forecast CBRL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CBRL is 28.86 USD with a low forecast of 20.00 USD and a high forecast of 45.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Buy
4 Hold
3 Sell
Hold
Current: 28.430
Low
20.00
Averages
28.86
High
45.00
Current: 28.430
Low
20.00
Averages
28.86
High
45.00
BofA
analyst
Underperform
downgrade
$34 -> $29
2025-12-19
Reason
BofA
analyst
Price Target
$34 -> $29
AI Analysis
2025-12-19
downgrade
Underperform
Reason
BofA lowered the firm's price target on Cracker Barrel to $29 from $34 and keeps an Underperform rating on the shares. Cracker Barrel's weaker than expected fiscal Q1 results and lowered guidance reflect the protracted nature of the brand recovery, says the analyst, who lowers the firm's Q2 restaurant same-store sales estimate to down 7.7% as it anticipates a more protracted traffic recovery throughout the year.
Truist
Jake Bartlett
Buy
downgrade
$50 -> $45
2025-12-10
Reason
Truist
Jake Bartlett
Price Target
$50 -> $45
2025-12-10
downgrade
Buy
Reason
Truist analyst Jake Bartlett lowered the firm's price target on Cracker Barrel to $45 from $50 and keeps a Buy rating on the shares after its Q1 earnings miss and guidance cut. Sales trends have not begun to recover from the re-branding fiasco, or any recovery has been offset by macro pressures, but the management is taking the right steps to rebuild traffic by focusing on improved service and food quality, which is being reflected in strengthening guest satisfaction scores and will eventually be reflected in a traffic recovery, the analyst tells investors in a research note.
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UBS
Neutral
downgrade
$30 -> $26
2025-12-10
Reason
UBS
Price Target
$30 -> $26
2025-12-10
downgrade
Neutral
Reason
UBS lowered the firm's price target on Cracker Barrel to $26 from $30 and keeps a Neutral rating on the shares. Current challenges for the brand limit visibility into a recovery trajectory, the analyst tells investors in a research note.
Gordon Haskett
Gordon Haskett
downgrade
$43 -> $25
2025-12-10
Reason
Gordon Haskett
Gordon Haskett
Price Target
$43 -> $25
2025-12-10
downgrade
Reason
Gordon Haskett lowered the firm's price target on Cracker Barrel to $25 from $43 and keeps an Underperform rating on the shares.
About CBRL
Cracker Barrel Old Country Store, Inc. is engaged in the operation and development of the Cracker Barrel Old Country Store concept (Cracker Barrel). It operates approximately 660 company-owned Cracker Barrel Old Country Store locations in 43 states and 68 Maple Street Biscuit Company stores in 10 states. The Company’s format of its stores consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food and a wide variety of decorative and functional items such as rocking chairs, holiday and seasonal gifts, toys, apparel, cookware and foods. Its breakfast items include juices, eggs, pancakes, meats, grits, and a variety of biscuit specialties, such as gravy and biscuits and country ham and biscuits. Its Lunch and dinner items include fried and grilled chicken, chicken and dumplings, meatloaf, country fried steak, pork chops, fish, country fried shrimp, steak, vegetable plates, sandwiches and salads.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
