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CBRL Should I Buy

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Intellectia

Should You Buy Cracker Barrel Old Country Store Inc (CBRL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
27.530
1 Day change
-1.18%
52 Week Range
71.930
Analysis Updated At
2026/03/06
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Cracker Barrel Old Country Store Inc (CBRL) is not a strong buy for a beginner, long-term investor at this time. The company is facing significant financial and operational challenges, including declining revenue, net income, and earnings per share. While there are some positive developments, such as improved customer feedback and a dividend yield of 3.27%, the overall sentiment remains cautious due to macroeconomic headwinds, rebranding controversies, and limited visibility into recovery. Analysts' ratings are mixed to negative, and technical indicators suggest a bearish trend. For a beginner investor with a long-term horizon, it would be prudent to wait for clearer signs of recovery before considering an investment.

Technical Analysis

The technical indicators for CBRL are bearish. The MACD histogram is negative (-0.263) and contracting, RSI is neutral at 41.876, and moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level (S1: 30.317), with resistance at R1: 34.076. Overall, the technical setup does not suggest an immediate buying opportunity.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
11
Buy
4

Positive Catalysts

  • Adjusted earnings per share of $0.25 exceeded analyst expectations for Q

  • Improved customer feedback and management's focus on menu innovation, value offerings, and loyalty initiatives.

  • Quarterly dividend declared with a forward yield of 3.27%.

Neutral/Negative Catalysts

  • Revenue declined by 7.9% YoY in Q2, with net income dropping by 94.23%.

  • Rebranding controversies and macroeconomic headwinds continue to pressure the business.

  • Analysts' ratings are mixed to negative, with limited visibility into recovery.

  • Bearish technical indicators and no significant hedge fund or insider trading trends.

Financial Performance

In Q2 2026, Cracker Barrel reported revenue of $874.8 million, down 7.86% YoY. Net income fell to $1.28 million (-94.23% YoY), and EPS dropped to $0.06 (-93.94% YoY). Gross margin also declined slightly to 66.55%. These figures highlight significant financial challenges and a protracted recovery process.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts' ratings are mixed to negative. UBS raised the price target to $31 but maintains a Neutral rating. Citi raised the target to $28 but keeps a Sell rating. Wells Fargo raised the target to $35 with an Equal Weight rating. Overall, analysts remain cautious due to ongoing challenges and limited recovery visibility.

Wall Street analysts forecast CBRL stock price to rise
8 Analyst Rating
Wall Street analysts forecast CBRL stock price to rise
1 Buy
4 Hold
3 Sell
Hold
Current: 27.860
sliders
Low
20
Averages
28.86
High
45
Current: 27.860
sliders
Low
20
Averages
28.86
High
45
BofA
Underperform
maintain
$29 -> $31
AI Analysis
2026-03-09
New
Reason
BofA
Price Target
$29 -> $31
AI Analysis
2026-03-09
New
maintain
Underperform
Reason
BofA raised the firm's price target on Cracker Barrel to $31 from $29 and keeps an Underperform rating on the shares. The firm raised EPS estimates for Q3 and Q4 on lower G&A and restaurant operating expense costs, but reiterates an Underperform rating as it anticipates a "protracted" traffic recovery path.
Truist
Buy
maintain
$45 -> $47
2026-03-05
Reason
Truist
Price Target
$45 -> $47
2026-03-05
maintain
Buy
Reason
Truist raised the firm's price target on Cracker Barrel to $47 from $45 and keeps a Buy rating on the shares after its Q2 earnings beat and narrowed guide. Improving trends in January and February give the firm increased confidence that Cracker Barrel sales will recover from the August re-branding fiasco, driven by a combination of operational improvements, menu innovation, loyalty penetration, time that "heals all wounds", and a possible boost from tax refunds, the analyst tells investors in a research note.
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