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CBRL Should I Buy

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Intellectia

Should You Buy Cracker Barrel Old Country Store Inc (CBRL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
28.540
1 Day change
1.53%
52 Week Range
71.930
Analysis Updated At
2026/03/27
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Cracker Barrel Old Country Store Inc (CBRL) is not a strong buy for a beginner, long-term investor at this time. The company's recent financial performance is weak, with significant YoY declines in revenue, net income, and EPS. The technical indicators are bearish, and the stock lacks positive momentum. While there are some operational improvements noted by analysts, the broader industry challenges and declining consumer preferences for traditional comfort foods weigh heavily on the stock's outlook. Given the lack of strong positive catalysts and the absence of trading signals, holding off on investment is recommended.

Technical Analysis

The technical indicators for CBRL are bearish. The MACD is below zero and negatively contracting, the RSI is neutral at 46.204, and the moving averages show a bearish trend (SMA_200 > SMA_20 > SMA_5). Key support is at 26.704, and resistance is at 28.882. The stock is trading near its pivot level of 27.793, indicating a lack of strong directional momentum.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
6
Buy
5

Positive Catalysts

  • Analysts note some operational improvements, menu innovation, and loyalty initiatives that could drive traffic recovery. Truist raised its price target to $47, citing improving trends in January and February.

Neutral/Negative Catalysts

  • Analysts remain cautious due to limited visibility into the pace of recovery, and the stock faces macroeconomic headwinds.

Financial Performance

In Q2 2026, revenue dropped by -7.86% YoY to $874.8M, net income plummeted by -94.23% YoY to $1.28M, and EPS fell by -93.94% YoY to $0.06. Gross margin also declined slightly to 66.55%. These figures indicate significant financial underperformance.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed to negative. BofA maintains an Underperform rating with a price target of $31, citing a protracted traffic recovery. Truist is more optimistic with a Buy rating and a $47 price target, while UBS and Citi remain cautious with Neutral and Sell ratings, respectively. The average price target is modestly above the current price, but sentiment remains cautious overall.

Wall Street analysts forecast CBRL stock price to rise
8 Analyst Rating
Wall Street analysts forecast CBRL stock price to rise
1 Buy
4 Hold
3 Sell
Hold
Current: 28.540
sliders
Low
20
Averages
28.86
High
45
Current: 28.540
sliders
Low
20
Averages
28.86
High
45
BofA
Underperform
maintain
$29 -> $31
AI Analysis
2026-03-09
Reason
BofA
Price Target
$29 -> $31
AI Analysis
2026-03-09
maintain
Underperform
Reason
BofA raised the firm's price target on Cracker Barrel to $31 from $29 and keeps an Underperform rating on the shares. The firm raised EPS estimates for Q3 and Q4 on lower G&A and restaurant operating expense costs, but reiterates an Underperform rating as it anticipates a "protracted" traffic recovery path.
Truist
Buy
maintain
$45 -> $47
2026-03-05
Reason
Truist
Price Target
$45 -> $47
2026-03-05
maintain
Buy
Reason
Truist raised the firm's price target on Cracker Barrel to $47 from $45 and keeps a Buy rating on the shares after its Q2 earnings beat and narrowed guide. Improving trends in January and February give the firm increased confidence that Cracker Barrel sales will recover from the August re-branding fiasco, driven by a combination of operational improvements, menu innovation, loyalty penetration, time that "heals all wounds", and a possible boost from tax refunds, the analyst tells investors in a research note.
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