Colgate-Palmolive Co's stock rose by 4.31% today, reaching a 20-day high amid mixed market conditions, with the Nasdaq-100 down 0.62% and the S&P 500 slightly up by 0.02%.
The increase in stock price is attributed to the launch of Colgate's 'Hong Kong Sentiments' limited edition toothbrush series, which aims to enhance consumer engagement through innovative design and promotional activities. This product launch is expected to strengthen brand visibility and emotional connections with local families, contributing positively to the company's market presence.
This strategic move not only showcases Colgate's commitment to community health but also positions the brand favorably in a competitive market, potentially driving future sales growth and reinforcing investor confidence.
Wall Street analysts forecast CL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CL is 87.79 USD with a low forecast of 77.00 USD and a high forecast of 95.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
15 Analyst Rating
Wall Street analysts forecast CL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CL is 87.79 USD with a low forecast of 77.00 USD and a high forecast of 95.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Buy
4 Hold
1 Sell
Moderate Buy
Current: 85.000
Low
77.00
Averages
87.79
High
95.00
Current: 85.000
Low
77.00
Averages
87.79
High
95.00
JPMorgan
Andrea Teixeira
maintain
$88 -> $93
2026-01-16
Reason
JPMorgan
Andrea Teixeira
Price Target
$88 -> $93
AI Analysis
2026-01-16
maintain
Reason
JPMorgan analyst Andrea Teixeira raised the firm's price target on Colgate-Palmolive to $93 from $88 and keeps an Overweight rating on the shares. The firm adjusted ratings and targets in the beverage, household and personal care products group as part of its Q4 earnings preview. JPMorgan believes the sector setup into earnings remains mixed, with the "most plain vanilla companies" and with those with the most exposure to the U.S. consumer likely to post "lackluster" sales. The stocks exposed to beauty and companies that focus on "differentiated and innovative premium products" should continue to outperform, the analyst tells investors in a research note.
Barclays
Lauren Lieberman
Equal Weight
maintain
$80 -> $83
2026-01-16
Reason
Barclays
Lauren Lieberman
Price Target
$80 -> $83
2026-01-16
maintain
Equal Weight
Reason
Barclays analyst Lauren Lieberman raised the firm's price target on Colgate-Palmolive to $83 from $80 and keeps an Equal Weight rating on the shares. The firm adjusted targets in the consumer staples group as part of a Q4 earnings preview. Barclays attributes the recent "enthusiasm" in the stock to "a flight to safety" and remains concerned about company- and sector-level fundamentals. Potential oil and currency headwinds could materialize in 2026, the analyst tells investors in a research note.
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TD Cowen
Buy
downgrade
$90 -> $86
2026-01-08
Reason
TD Cowen
Price Target
$90 -> $86
2026-01-08
downgrade
Buy
Reason
TD Cowen lowered the firm's price target on Colgate-Palmolive to $86 from $90 and keeps a Buy rating on the shares. The firm adjusted price targets in consumer staples as part of a 2026 outlook. TD expects a "challenging" year for large-cap consumer staples with volume growth unlikely to improve materially from the negative 0.9% in 2025 and pricing "muted."
Piper Sandler
Neutral -> Overweight
upgrade
$82 -> $88
2026-01-06
Reason
Piper Sandler
Price Target
$82 -> $88
2026-01-06
upgrade
Neutral -> Overweight
Reason
Piper Sandler upgraded Colgate-Palmolive to Overweight from Neutral with a price target of $88, up from $82.
About CL
Colgate-Palmolive Company is a growth company. It is focused on Oral Care, Personal Care, Home Care and Pet Nutrition, it sells its products under brands, such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Lady Speed Stick, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Murphy, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. Its Oral, Personal and Home Care product segment is managed geographically in five segments, such as North America, Latin America, Europe, Asia Pacific and Africa/Eurasia, all of which sell primarily to a variety of traditional and e-commerce retailers, wholesalers, distributors, dentists and skin health professionals. Its Pet Nutrition products include specialty pet nutrition products manufactured and marketed by Hill's Pet Nutrition. The customers for Pet Nutrition products are authorized pet supply retailers, veterinarians and e-commerce retailers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
