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CL Should I Buy

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Intellectia

Should You Buy Colgate-Palmolive Co (CL) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Buy
Latest Price
89.480
1 Day change
-1.21%
52 Week Range
99.330
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Colgate-Palmolive Co (CL) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock shows stable technical indicators, positive sentiment from Congress trading data, and a favorable outlook from analysts, with a potential upside of 9% from current levels. Despite insider selling, the company's strong market position and consistent growth prospects make it a solid choice for long-term investment.

Technical Analysis

The technical indicators for CL are moderately bullish. The MACD histogram is positive at 0.118, indicating upward momentum, though it is contracting. The RSI is neutral at 50.527, suggesting no overbought or oversold conditions. The moving averages are bullish, with SMA_5 > SMA_20 > SMA_200. Key support and resistance levels are Pivot: 88.818, R1: 91.492, S1: 86.144, R2: 93.144, S2: 84.492.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low Option Volume Put-Call Ratio indicates strong bullish sentiment in the options market.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
3
Buy
9

Positive Catalysts

  • Congress trading data shows 2 purchase transactions with a median amount of $1.6M, indicating confidence from influential figures.

  • Analysts have a favorable outlook with multiple Buy ratings and price targets ranging up to $100, suggesting a potential upside of 9%-12%.

  • The stock has a 60% chance to increase by 8.12% in the next month based on historical patterns.

Neutral/Negative Catalysts

  • Insider selling has increased significantly by 20884.53% over the last month, which could indicate caution from company insiders.

  • Hedge funds are neutral, showing no significant trading trends.

Financial Performance

No financial data available for the latest quarter.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have a mixed but generally positive outlook. Recent ratings include Market Perform from Bernstein with a $96 target, Buy ratings from UBS, Deutsche Bank, and Goldman Sachs with targets up to $100, and Overweight ratings from Morgan Stanley and JPMorgan. Analysts highlight Colgate's strong geographic footprint, organic sales growth, and resilience in emerging markets.

Wall Street analysts forecast CL stock price to fall
15 Analyst Rating
Wall Street analysts forecast CL stock price to fall
10 Buy
4 Hold
1 Sell
Moderate Buy
Current: 90.580
sliders
Low
77
Averages
87.79
High
95
Current: 90.580
sliders
Low
77
Averages
87.79
High
95
Bernstein
initiated
$96
AI Analysis
2026-06-11
Reason
Bernstein
Price Target
$96
AI Analysis
2026-06-11
initiated
Reason
Bernstein initiated coverage of Colgate-Palmolive with a Market Perform rating and $96 price target.
Bernstein
Cristian Rios
Market Perform
initiated
$96
2026-06-11
Reason
Bernstein
Cristian Rios
Price Target
$96
2026-06-11
initiated
Market Perform
Reason
Bernstein analyst Cristian Rios initiated coverage of Colgate-Palmolive with a Market Perform rating and $96 price target. The firm says Colgate has the \"most productive\" geographic footprint in its coverage. The company balances diversification with growth, the analyst tells investors in a research note. The firm cites valuation for the neutral rating, seeing total upside of 9% from current levels.
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