Bank of America Reinstates Figma Buy Rating with $30 Price Target
Figma Inc's stock surged by 6.26% and reached a 5-day high amid a challenging market environment, with the Nasdaq-100 down 1.20% and the S&P 500 down 0.14%.
The catalyst for this movement is the reinstatement of a Buy rating by Bank of America, which set a price target of $30. Analyst Tal Liani highlighted that artificial intelligence is expected to be a significant tailwind for Figma, especially as the company shifts to a hybrid pricing model. This positive outlook is supported by strong customer engagement metrics, with 75% of enterprise customers purchasing additional AI credits, indicating robust momentum in the enterprise market.
This reinstatement of the Buy rating reflects confidence in Figma's growth potential, particularly in light of its innovative product offerings and the positive impact of AI on its business model.
Trade with 70% Backtested Accuracy
Analyst Views on FIG
About FIG
About the author

- Figma Product Launch: Figma's introduction of several new products, including AI-powered coding tools integrated into its creative design platform, led to a 9% stock price increase during Wednesday's trading, indicating strong market recognition of its innovative capabilities and potentially solidifying its leadership in the design software market.
- Analyst Rating Upgrade: Citi initiated coverage of Figma with a Buy rating, reflecting analysts' confidence in its future growth potential, which may attract more investor interest, thereby driving up stock prices and enhancing its competitive position in the market.
- Software Sector Rally: In addition to Figma, stocks of companies like Monday.com, Wix.com, and ServiceNow rose by 6%, 8.5%, and 6% respectively, indicating a broader recovery trend in the software industry, likely due to investors reassessing AI-related technologies and restoring confidence in the sector.
- Intensified Cloud Market Competition: The emergence of cloud computing businesses from Meta and SpaceX has shaken the market, with major cloud providers like Microsoft and Amazon seeing slight gains, while companies like Nebius and CoreWeave faced significant declines, highlighting the increased competitive risks that could impact future market dynamics.
- Open Source Breakthrough: Zhipu's GLM 5.2 has achieved performance close to Anthropic's Opus 4.8 on a key intelligence benchmark, while costing only a fifth of its price, showcasing its strong competitiveness in the AI market.
- Developer Surge: The rapid increase in OpenRouter token traffic indicates that GLM 5.2 is attracting a significant number of developers, surpassing the growth seen after the launch of DeepSeek V4, reflecting market recognition of its potential.
- Enterprise Automation Demand: GLM 5.2 excels in agentic tasks such as planning, coding, and testing, addressing the urgent need for efficient AI solutions among enterprises, particularly in the context of unexpectedly high AI spending.
- Future of Open Source AI: The free availability and self-hosting capabilities of GLM 5.2 exert pricing pressure on closed-source models, while providing a safer alternative amid increasing government regulation.
- Apple Stock Plunge: Apple Inc. shares fell over 6% after announcing price increases for iPads and MacBooks, primarily due to soaring memory and storage chip costs driven by the AI data center boom, reflecting market concerns about its profitability amid four consecutive days of declines.
- Microsoft Price Hike Impact: Microsoft Corp. saw its stock decline by more than 3% following a price hike on Xbox consoles, with Stifel lowering its price target from $415 to $400 while maintaining a Hold rating, indicating cautious sentiment regarding its future earnings potential.
- Tech Sector Weakness: The Nasdaq Composite index dropped 0.46% as major tech stocks like Apple, Amazon, and Meta experienced declines, highlighting a waning confidence in the tech sector amid broader market weakness.
- Economic Data Affecting Market Sentiment: The U.S. Personal Consumption Expenditures (PCE) index rose 4.1% year-over-year, marking a 31-month high, which has intensified market volatility as investors reassess expectations for Federal Reserve interest rate hikes, increasing concerns about the economic outlook.
- AI Feature Updates: Figma unveiled new capabilities at its annual event, including a new code layer, motion and shader support, and AI-driven custom plug-in creation, aimed at merging design and coding workflows, although the financial impact of these products remains uncertain.
- Price Target Downgrade: RBC Capital lowered Figma's price target from $28 to $22, indicating a 21% downside risk, which contributed to a 10% drop in FIG's stock price on Thursday, hitting a record low.
- Divergent Analyst Ratings: According to Koyfin, out of 13 analysts, 4 rated the stock as 'buy' and 9 as 'hold', reflecting mixed market sentiment regarding Figma's future performance, despite an average 12-month price target of $36.11, suggesting a potential return of 114%.
- Retail Sentiment Bullish: Despite the stock's decline, retail sentiment on Figma remains 'bullish', with message volumes surging 166% in the past session and 338% over the past month, indicating strong investor interest in the company's AI tools.
- Stock Performance Decline: Figma's stock has declined nearly 50% year-to-date, contrasting sharply with the 19% drop in the software-heavy iShares Expanded Tech-Software Sector ETF (IGV), indicating a significant lack of market confidence in Figma's prospects.
- Analyst Rating Changes: Citi initiated coverage on Figma with a 'Buy' rating and a $36 price target, suggesting an 80% upside; however, the majority of analysts still recommend 'Hold', reflecting a divergence in market sentiment regarding its future performance.
- AI Tool Rollout: Figma has rolled out its Design Agent beta to all Pro, Org, and Enterprise users, aiming to accelerate design work through natural language prompts, despite ongoing market concerns that AI could diminish demand for certain software categories.
- Retail Sentiment Shift: Despite Figma's first-quarter revenue growing 46% to $333.4 million, exceeding expectations, retail investor sentiment has shifted from 'bullish' to 'bearish', indicating concerns about future performance, particularly as small retail traders show signs of short build-up.
- IPO First Day Performance: SpaceX went public on June 12, closing its first day with a 19.2% gain, peaking at $225.64, indicating strong market demand and investor enthusiasm; however, the subsequent decline in stock price reflects concerns about its long-term performance.
- Market Reaction Analysis: Following its peak, SpaceX's stock price has dropped over 25%, suggesting that market expectations for its future growth may be overly optimistic, particularly given the typical post-IPO selling pressure and the impending expiration of lock-up periods.
- Historical Data Comparison: Research from the University of Florida indicates that IPO stocks underperform the market index by an average of 21% over three years, and as a company with over $500 million in annual revenue, SpaceX may face similar trends despite its strong initial performance.
- Future Outlook: With the second-quarter earnings report approaching, market attention on SpaceX will intensify, and investors should be wary of insider selling potentially leading to further declines, especially given its current market cap exceeding $2 trillion, limiting future upside potential.










