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Ford Motor Company is pivoting away from its ambitious electric vehicle (EV) strategy, opting to cancel the F-150 Lightning EV in its current form. Instead, the company will focus on developing hybrid vehicles and extended-range EVs (EREVs), which integrate gasoline-powered generators to charge batteries. This shift is driven by consumer demand, which has leaned toward more affordable and practical vehicle options. CEO Jim Farley emphasized that the decision aligns with market realities, noting that high-end EVs priced above $50,000 have not met sales expectations. By redirecting efforts, Ford aims to better serve its customer base while adapting to changing market dynamics.
Ford announced a record $19.5 billion in special charges related to restructuring its EV strategy. These charges include $8.5 billion in write-downs for EV assets and $5.5 billion in cash charges through 2027, with the majority paid in the near term. A significant portion of the funds will be allocated to the launch of a new battery energy storage business, repurposing existing EV battery plants in Kentucky and Michigan. This new venture is expected to cater to commercial clients, including data centers and utility providers, offering a pathway for Ford to leverage underutilized facilities. Despite the financial impact, Ford raised its 2025 adjusted earnings guidance to $7 billion, reflecting confidence in its restructured operations.
Looking ahead, Ford plans to introduce a new low-cost EV platform by 2027, designed to support smaller, affordable electric vehicles. This platform will underpin a fully connected midsize pickup truck to be produced at the Louisville Assembly Plant. The automaker is also targeting 50% of its global vehicle volume to come from hybrids and EVs by 2030, with an interim target of 17% by 2025. These strategic initiatives aim to position Ford competitively in a market increasingly focused on sustainable and efficient mobility solutions while ensuring profitability and scalability in the long term.
