Yelp's 2024 Financial Performance and AI Strategy
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 15 2026
0mins
Should l Buy YELP?
Source: Yahoo Finance
- Strong Financial Growth: Yelp's revenue reached $1.41 billion in 2024, reflecting a 19% year-over-year increase, driven by robust performance in advertising and services, particularly through AI features that attract high-intent users.
- Enhanced User Engagement: With the introduction of AI functionalities like Yelp Assistant, which handles over 190,000 calls, user interaction and satisfaction have significantly improved, likely boosting its competitive edge in the market.
- Market Expansion Opportunities: Yelp plans to expand into high-growth areas such as home and local services, leveraging AI for personalized recommendations and video integration, which is expected to diversify revenue streams and increase market share.
- Acquisition and Investment: Yelp's acquisition of Hatch for $270 million aims to enhance its SaaS product offerings and improve customer communication efficiency, positioning Yelp to maintain its leadership in a highly competitive landscape.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy YELP?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on YELP
Wall Street analysts forecast YELP stock price to rise
7 Analyst Rating
2 Buy
3 Hold
2 Sell
Hold
Current: 24.810
Low
30.00
Averages
33.29
High
40.00
Current: 24.810
Low
30.00
Averages
33.29
High
40.00
About YELP
Yelp Inc. connects consumers with local businesses. The Company's advertising products enable businesses of all sizes to reach a large audience, advertise their products and drive conversion of their services. It offers a range of free and paid advertising products to businesses of all sizes, which include CPC Advertising (Yelp Ads), RepairPal Network and Multi-location Ad Products. Its business page products include Free Business Account, Upgrade Package, Branded Profile, Enhanced Profile, Verified License, Business Highlights, Yelp Connect, Logo and Nearby Jobs. In addition to its advertising products, it also offers features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. It offers subscription services, licensing payments for access to Yelp data and other non-advertising arrangements. It sells its advertising products online through its Website and Yelp for Business app, and indirectly through partners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Investors Should Exercise Caution with Low-Priced Stocks
- Yelp Sales Growth Weakness: Yelp (NYSE:YELP) has shown a lackluster annual growth rate of only 7.1% over the past three years, which is below the average for consumer internet companies, and projected flat sales for the next 12 months indicate a slowdown in demand that could undermine investor confidence.
- FNF Profitability Challenges: Fidelity National Financial (NYSE:FNF) has experienced a 1.6% annual contraction in net premiums over the last five years, and despite revenue growth, its earnings per share have declined by 1.3% annually, highlighting profitability pressures that may affect shareholder returns.
- Novavax Demand Plummeting: Novavax (NASDAQ:NVAX) has only achieved a 6.9% annual revenue growth over the past two years, with projected sales expected to plummet by 66.2% in the next 12 months, indicating a significant drop in vaccine demand that could lead to cash flow issues.
- Low-Priced Stock Risk Warning: While these stocks priced under $50 may seem affordable, their underlying business models and profitability are fraught with uncertainty, necessitating careful risk assessment by investors to avoid potential losses.
See More
Yelp's 2024 Financial Performance and AI Strategy
- Strong Financial Growth: Yelp's revenue reached $1.41 billion in 2024, reflecting a 19% year-over-year increase, driven by robust performance in advertising and services, particularly through AI features that attract high-intent users.
- Enhanced User Engagement: With the introduction of AI functionalities like Yelp Assistant, which handles over 190,000 calls, user interaction and satisfaction have significantly improved, likely boosting its competitive edge in the market.
- Market Expansion Opportunities: Yelp plans to expand into high-growth areas such as home and local services, leveraging AI for personalized recommendations and video integration, which is expected to diversify revenue streams and increase market share.
- Acquisition and Investment: Yelp's acquisition of Hatch for $270 million aims to enhance its SaaS product offerings and improve customer communication efficiency, positioning Yelp to maintain its leadership in a highly competitive landscape.
See More
SMITH THOMAS W Significantly Reduces Yelp Holdings
- Share Reduction Details: According to an SEC filing dated February 17, 2026, SMITH THOMAS W reduced its position in Yelp by 96,280 shares during Q4, resulting in a $4.09 million decline in value, reflecting both the sale and stock price changes, indicating a cautious outlook on Yelp's future performance.
- Remaining Stake Proportion: After the reduction, SMITH THOMAS W's remaining stake in Yelp constitutes only 0.22% of its 13F AUM, suggesting a significant loss of confidence in Yelp's investment potential, which may influence market perceptions of the company.
- Top Holdings Analysis: As of February 17, 2026, SMITH THOMAS W's top holdings include CACC valued at $42.08 million (38.9% of AUM), W at $23.81 million (22.0% of AUM), and BTI at $22.51 million (20.8% of AUM), demonstrating a diversified investment strategy and preference for other companies.
- Yelp Market Performance: As of February 17, 2026, Yelp's stock price stood at $20.68, down 45.7% over the past year, underperforming the S&P 500 by 56.53 percentage points, reflecting the challenges it faces in a competitive market environment.
See More
SMITH THOMAS W Reduces Yelp Holdings by 96,280 Shares
- Share Reduction Details: SMITH THOMAS W sold 96,280 shares of Yelp in Q4 2026, resulting in a $4.09 million decline in position value, reflecting both stock price fluctuations and the sale itself.
- Asset Management Impact: This transaction represented a 2.75% decrease in the fund's 13F reportable assets under management (AUM), with the remaining Yelp stake now accounting for only 0.22% of AUM, thus falling outside the fund's top five holdings.
- Stock Performance Analysis: As of February 17, 2026, Yelp's stock price stood at $20.68, down 45.7% over the past year, significantly underperforming the S&P 500 by 56.53 percentage points, indicating a pessimistic market outlook on its growth potential.
- Business Model Overview: Yelp operates as a leading online platform connecting consumers with local businesses through a mix of advertising and digital solutions, with its scalable business model supported by a large user base and diverse service offerings that drive recurring revenue streams.
See More
Undervalued Stocks Amid Market Decline
- PayPal's Rebound Potential: PayPal shares plummeted in early February due to disappointing results and CEO change, now trading at a high single-digit forward P/E, attracting acquisition rumors that could draw new buyers and boost stock prices.
- Wendy's Strategic Opportunities: Wendy's stock has fallen 50% over the past year, but trades at less than 10 times forward earnings, potentially attracting shareholder activism or buyout interest; if the 'Project Fresh' turnaround plan succeeds, stock prices may recover.
- Yelp's Value Potential: Yelp's shares have dropped 35% in the past year, trading at under 6 times forward earnings; despite AI threats, its $300 million net cash could fund a significant share buyback or acquisition, making it attractive to potential buyers.
- Market Reaction and Investment Opportunities: Amid macroeconomic pressures, tech and finance stocks have generally declined, but stocks that fell due to company-specific negative news may present rebound opportunities for investors, highlighting the importance of identifying undervalued stocks.
See More
First Watch Restaurant Group Q4 Earnings Analysis
- Earnings Growth vs. Market Reaction: First Watch Restaurant Group reported a 20% sales growth in Q4, aligning with Wall Street expectations, while its earnings per share of $0.24 tripled analyst forecasts; however, the stock fell 13%, indicating market concerns over the company's conservative guidance.
- Store and Same-Store Sales Performance: The company increased its store count by 11% and achieved a same-store sales growth of 3.6%, managing to deliver a 0.5% growth in same-store traffic amidst weak consumer spending, showcasing its long-term competitive strength.
- Cautious Future Guidance: Management projected revenue growth of only 12% to 14% for 2026, with same-store sales growth expected to be just 1% to 3%, both lower than 2025's performance; CEO Chris Tomasso emphasized the need for caution across the industry regarding future prospects.
- Unique Operating Model and Employee Satisfaction: First Watch operates exclusively from 7 a.m. to 2:30 p.m., utilizing a single shift, which enhances employee satisfaction, as evidenced by its ranking on Glassdoor's 2026 Best Places to Work in Consumer Services, highlighting its operational advantages.
See More
Investors Should Exercise Caution with Low-Priced Stocks
- Yelp Sales Growth Weakness: Yelp (NYSE:YELP) has shown a lackluster annual growth rate of only 7.1% over the past three years, which is below the average for consumer internet companies, and projected flat sales for the next 12 months indicate a slowdown in demand that could undermine investor confidence.
- FNF Profitability Challenges: Fidelity National Financial (NYSE:FNF) has experienced a 1.6% annual contraction in net premiums over the last five years, and despite revenue growth, its earnings per share have declined by 1.3% annually, highlighting profitability pressures that may affect shareholder returns.
- Novavax Demand Plummeting: Novavax (NASDAQ:NVAX) has only achieved a 6.9% annual revenue growth over the past two years, with projected sales expected to plummet by 66.2% in the next 12 months, indicating a significant drop in vaccine demand that could lead to cash flow issues.
- Low-Priced Stock Risk Warning: While these stocks priced under $50 may seem affordable, their underlying business models and profitability are fraught with uncertainty, necessitating careful risk assessment by investors to avoid potential losses.
See More
Yelp's 2024 Financial Performance and AI Strategy
- Strong Financial Growth: Yelp's revenue reached $1.41 billion in 2024, reflecting a 19% year-over-year increase, driven by robust performance in advertising and services, particularly through AI features that attract high-intent users.
- Enhanced User Engagement: With the introduction of AI functionalities like Yelp Assistant, which handles over 190,000 calls, user interaction and satisfaction have significantly improved, likely boosting its competitive edge in the market.
- Market Expansion Opportunities: Yelp plans to expand into high-growth areas such as home and local services, leveraging AI for personalized recommendations and video integration, which is expected to diversify revenue streams and increase market share.
- Acquisition and Investment: Yelp's acquisition of Hatch for $270 million aims to enhance its SaaS product offerings and improve customer communication efficiency, positioning Yelp to maintain its leadership in a highly competitive landscape.
See More
SMITH THOMAS W Significantly Reduces Yelp Holdings
- Share Reduction Details: According to an SEC filing dated February 17, 2026, SMITH THOMAS W reduced its position in Yelp by 96,280 shares during Q4, resulting in a $4.09 million decline in value, reflecting both the sale and stock price changes, indicating a cautious outlook on Yelp's future performance.
- Remaining Stake Proportion: After the reduction, SMITH THOMAS W's remaining stake in Yelp constitutes only 0.22% of its 13F AUM, suggesting a significant loss of confidence in Yelp's investment potential, which may influence market perceptions of the company.
- Top Holdings Analysis: As of February 17, 2026, SMITH THOMAS W's top holdings include CACC valued at $42.08 million (38.9% of AUM), W at $23.81 million (22.0% of AUM), and BTI at $22.51 million (20.8% of AUM), demonstrating a diversified investment strategy and preference for other companies.
- Yelp Market Performance: As of February 17, 2026, Yelp's stock price stood at $20.68, down 45.7% over the past year, underperforming the S&P 500 by 56.53 percentage points, reflecting the challenges it faces in a competitive market environment.
See More
SMITH THOMAS W Reduces Yelp Holdings by 96,280 Shares
- Share Reduction Details: SMITH THOMAS W sold 96,280 shares of Yelp in Q4 2026, resulting in a $4.09 million decline in position value, reflecting both stock price fluctuations and the sale itself.
- Asset Management Impact: This transaction represented a 2.75% decrease in the fund's 13F reportable assets under management (AUM), with the remaining Yelp stake now accounting for only 0.22% of AUM, thus falling outside the fund's top five holdings.
- Stock Performance Analysis: As of February 17, 2026, Yelp's stock price stood at $20.68, down 45.7% over the past year, significantly underperforming the S&P 500 by 56.53 percentage points, indicating a pessimistic market outlook on its growth potential.
- Business Model Overview: Yelp operates as a leading online platform connecting consumers with local businesses through a mix of advertising and digital solutions, with its scalable business model supported by a large user base and diverse service offerings that drive recurring revenue streams.
See More
Undervalued Stocks Amid Market Decline
- PayPal's Rebound Potential: PayPal shares plummeted in early February due to disappointing results and CEO change, now trading at a high single-digit forward P/E, attracting acquisition rumors that could draw new buyers and boost stock prices.
- Wendy's Strategic Opportunities: Wendy's stock has fallen 50% over the past year, but trades at less than 10 times forward earnings, potentially attracting shareholder activism or buyout interest; if the 'Project Fresh' turnaround plan succeeds, stock prices may recover.
- Yelp's Value Potential: Yelp's shares have dropped 35% in the past year, trading at under 6 times forward earnings; despite AI threats, its $300 million net cash could fund a significant share buyback or acquisition, making it attractive to potential buyers.
- Market Reaction and Investment Opportunities: Amid macroeconomic pressures, tech and finance stocks have generally declined, but stocks that fell due to company-specific negative news may present rebound opportunities for investors, highlighting the importance of identifying undervalued stocks.
See More
First Watch Restaurant Group Q4 Earnings Analysis
- Earnings Growth vs. Market Reaction: First Watch Restaurant Group reported a 20% sales growth in Q4, aligning with Wall Street expectations, while its earnings per share of $0.24 tripled analyst forecasts; however, the stock fell 13%, indicating market concerns over the company's conservative guidance.
- Store and Same-Store Sales Performance: The company increased its store count by 11% and achieved a same-store sales growth of 3.6%, managing to deliver a 0.5% growth in same-store traffic amidst weak consumer spending, showcasing its long-term competitive strength.
- Cautious Future Guidance: Management projected revenue growth of only 12% to 14% for 2026, with same-store sales growth expected to be just 1% to 3%, both lower than 2025's performance; CEO Chris Tomasso emphasized the need for caution across the industry regarding future prospects.
- Unique Operating Model and Employee Satisfaction: First Watch operates exclusively from 7 a.m. to 2:30 p.m., utilizing a single shift, which enhances employee satisfaction, as evidenced by its ranking on Glassdoor's 2026 Best Places to Work in Consumer Services, highlighting its operational advantages.
See More
