Should You Buy Yelp Inc (YELP) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/26
Yelp Inc. (YELP) is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock shows mixed financial performance, bearish technical indicators, and insider selling activity. While the acquisition of Hatch is a positive catalyst, the lack of strong growth signals and muted analyst sentiment suggest holding off on investment for now.
Technical Analysis
The technical indicators for YELP are bearish. The MACD histogram is negative and contracting, the RSI is neutral at 34.784, and the moving averages show a bearish alignment (SMA_200 > SMA_20 > SMA_5). The stock is trading near its support level of 28.016, with resistance at 30.621. Overall, the trend suggests weakness in the short term.
Analyst Ratings and Price Target Trends
Analysts have mixed views on Yelp. Jefferies raised the price target to $32 but maintained a Hold rating, citing concerns about AI disintermediation and limited margin expansion. Evercore ISI lowered the price target to $38 but kept an Outperform rating, noting promising signs of product innovation. JPMorgan reduced the price target to $30 and maintained a Neutral rating, citing muted growth expectations due to macroeconomic challenges.
Wall Street analysts forecast YELP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for YELP is 33.29 USD with a low forecast of 30 USD and a high forecast of 40 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast YELP stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for YELP is 33.29 USD with a low forecast of 30 USD and a high forecast of 40 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 27.500
Current: 27.500
