XPEL Unveils COLOR PPF, Limited-Edition Pagani Imola Roadster, and Live Demonstrations at SEMA 2025
XPEL's New Product Launch: XPEL, Inc. will debut its COLOR Paint Protection Film (PPF) at the 2025 SEMA Show, offering vehicle owners a choice of 16 colors for paint protection while showcasing a live transformation of a 2025 BMW M5 Touring.
Exclusive Vehicle Showcase: The company will also display a unique 2025 Pagani Imola Roadster, featuring color-shifting paint and protected with XPEL's premium films, highlighting the brand's commitment to high-quality automotive protection.
Live Demonstrations and Appearances: Attendees can expect hands-on product demonstrations of XPEL's offerings, including PPF and window tint, along with special guest appearances from notable figures in the automotive industry, such as Will Castro and Scott McLaughlin.
Unique Academy USA Collaboration: XPEL is partnering with Will Castro's Unique Academy USA to promote automotive mentorship and training, featuring a TV series that highlights young technicians and their journey in the automotive trades.
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- Collaboration Highlight: XPEL has partnered with Jeep to unveil the new 2026 Jeep Gladiator "Shadow Ops" Special Edition for the 2026 Easter Jeep Safari, showcasing XPEL's leadership in automotive protection.
- Protection Technology: The new model features XPEL STEALTH™ Paint Protection Film, effectively preventing rock chips and scratches while delivering a unique satin finish, ensuring the vehicle maintains its best appearance in extreme off-road conditions.
- Comfort Enhancement: To improve interior comfort, the Jeep Gladiator is also equipped with XPEL PRIME XR PLUS™ nano-ceramic window film, providing industry-leading heat rejection and UV protection, ensuring a comfortable experience for occupants under the desert sun.
- Event Showcase: The vehicle will be on display during the 2026 Easter Jeep Safari, attracting thousands of off-road enthusiasts and demonstrating how XPEL's advanced protection technologies safeguard vehicles in extreme environments.
- Significant Revenue Growth: XPEL reported a 13.7% year-over-year revenue increase in Q4 2025, reaching approximately $114 million, with EBITDA rising 37.6% to $19.6 million, demonstrating strong performance and enhanced profitability in global markets.
- China Market Outperformance: Following the acquisition of its China distribution, XPEL achieved $14 million in revenue in this market, exceeding expectations and indicating successful integration in the world's largest automotive market, with substantial future growth potential.
- Product Strategy Adjustment: The company has sharpened its product strategy to focus on core offerings while reducing incremental product launches, which is expected to further enhance gross margins, with Q4 gross margin reported at 41.9% and anticipated improvements into 2026.
- Optimistic Future Outlook: Management expects Q1 2026 revenue to range between $112 million and $114 million, despite challenges in the Canadian market and the expiration of EV credits, but signs of recovery in overall market demand are encouraging.
- Earnings Growth: XPEL reported fourth-quarter earnings of $13.41 million, or $0.48 per share, marking a significant increase from last year's $8.89 million and $0.32 per share, indicating strong market performance.
- Revenue Increase: The company's revenue rose 13.7% year-over-year to $122.26 million, up from $107.52 million last year, reflecting sustained demand for its products and enhancing its competitive position.
- Future Guidance: XPEL's revenue guidance for the next quarter is set between $112 million and $114 million, demonstrating the company's confidence in future performance and providing investors with clear growth expectations.
- Market Reaction: The positive earnings report is likely to boost investor confidence, potentially driving up the company's stock price and reinforcing its leadership position in the automotive protective film market.
- Earnings Beat Expectations: XPEL reported a Q4 GAAP EPS of $0.48, exceeding estimates by $0.03, indicating robust profitability that enhances investor confidence in the company's financial health.
- Revenue Growth Slows: Despite a 13.7% year-over-year revenue increase to $122.27 million in Q4, the figure fell short of the market consensus of $124.04 million, suggesting intensified market competition may be impacting sales.
- Gross Margin Improvement: The gross margin for Q4 improved to 41.9% from 40.6% in the same quarter last year, reflecting positive advancements in cost control and pricing strategies, which could enhance future profitability.
- Significant EBITDA Growth: The company's EBITDA surged 37.6% to $19.6 million, representing 16.0% of revenue, demonstrating improved operational efficiency and profitability, laying a solid foundation for future investments and expansion.
- Significant Revenue Growth: In Q4 2025, XPEL's revenue increased by 13.7% to $122.3 million compared to $107.5 million in Q4 2024, reflecting robust sales growth amid strong market demand.
- Substantial Net Income Increase: The net income for Q4 rose by 50.7% to $13.4 million, with basic and diluted earnings per share at $0.49 and $0.48 respectively, showcasing a significant enhancement in profitability that further solidifies investor confidence.
- Strong EBITDA Performance: Q4 2025 EBITDA surged by 37.6% to $19.6 million, representing 16.0% of revenue, compared to $14.3 million in Q4 2024, indicating notable achievements in cost control and operational efficiency.
- International Market Expansion: In 2025, XPEL completed its international footprint development and will focus on driving sales growth and operating leverage across all regions, which is expected to provide sustained growth momentum for the company.
- Share Acquisition: On February 13, 2026, Alta Fox Capital Management disclosed a significant purchase of 1,384,769 shares of XPEL, valued at approximately $57.88 million based on the average closing price during Q4 2025, indicating strong confidence in the company's prospects.
- Increased Stake: Following this transaction, Alta Fox's stake in XPEL rose to 15.49%, reflecting a strategic focus on the company's growth potential and highlighting the concentration of its investment portfolio.
- Performance Metrics: As of February 12, 2026, XPEL shares were priced at $53.88, representing a 30.9% increase over the previous year and outperforming the S&P 500 by 18.03 percentage points, showcasing robust market performance and investor confidence.
- Future Goals: XPEL reported record third-quarter revenue of $125.4 million, an 11.1% year-over-year increase, and although net income dipped, management has outlined a path to achieve gross margins above 50% by 2028, indicating strong long-term growth ambitions.









