Viant and Tubi Strengthen Collaboration to Enhance CTV Performance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 02 2025
0mins
Should l Buy DSP?
Source: Newsfilter
Partnership Expansion: Viant Technology has expanded its partnership with Tubi, enhancing advertisers' ability to reach over 100 million monthly active users through improved ID synchronization for more accurate and scalable targeting.
Enhanced Advertising Capabilities: The integration of IRIS.TV's contextual and emotional data allows for precise targeting and measurement, enabling advertisers to engage audiences effectively during premium programming, thus driving better campaign outcomes.
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Analyst Views on DSP
Wall Street analysts forecast DSP stock price to rise
7 Analyst Rating
7 Buy
0 Hold
0 Sell
Strong Buy
Current: 9.630
Low
16.50
Averages
18.58
High
22.00
Current: 9.630
Low
16.50
Averages
18.58
High
22.00
About DSP
Viant Technology Inc. is an advertising technology company. The Company is engaged in artificial intelligence (AI)-powered programmatic advertising. The Company’s omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns. Its cloud-based demand side platform (DSP) enables the programmatic purchase of advertising, which is the electronification of the digital advertising buying process. Its DSP is used by marketers and their advertising agencies to centralize the planning, buying and measurement of their digital advertising across various channels. Through its omnichannel platform, a marketer can buy ads on CTV, mobile, desktop, in-game, streaming audio and digital billboards. Its product suite, ViantAI, handles every stage of programmatic advertising, from building campaigns to optimizing execution. IRIS.TV, a Viant Technology company, is the only data platform built for video and CTV. IRIS_ID is its content identifier.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Future Development: As the industry's first autonomous media planning and buying platform, ViantAI will soon expand to include full self-driving campaign execution, further driving the intelligent transformation of the advertising industry.
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- Cost Savings: Since its launch, ViantAI has enabled brands and agencies to achieve up to 50% media cost savings and 42% lower CPMs, demonstrating its high efficiency and value in modern marketing.
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