Trump's Power Struggle with Noem Escalates
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
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Should l Buy DJT?
Source: Benzinga
- Advertising Controversy: Noem defended a $220 million border security advertising campaign during congressional hearings, but Trump publicly denied knowledge of it the next day, highlighting severe internal discord within the administration.
- Leadership Shake-Up: Trump announced Noem's replacement with Oklahoma Senator Mullin, while Noem was appointed as the special envoy for the newly created 'Shield of the Americas,' indicating a reassessment of border security policies.
- Congressional Pressure: During the hearings, Noem faced intense scrutiny from lawmakers, particularly regarding the handling of the advertising contract, suggesting her support within the party is waning.
- Public Backlash: Noem's handling of two immigration enforcement incidents sparked widespread controversy, especially after labeling the victims as 'domestic terrorists' without addressing video evidence, potentially jeopardizing her political future.
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Analyst Views on DJT
About DJT
Trump Media & Technology Group Corp. (TMTG) is a social media and technology-focused company. The Company's product, Truth Social, is a social media platform where any user can create content, follow other users and engage in an open global conversation. The Company does not restrict whom a user can follow. Additionally, users can be followed by other users without requiring a reciprocal relationship, enhancing the ability of its users to reach a broad audience. Its products and services include Truth Social and Truth+. TMTG operates a TV streaming platform, Truth+, across the entire Truth Social platform-iOS, Android, and the Web. The streaming service relies on TMTG's custom-built content delivery network (CDN), which operates through a data center. TMTG's streaming technology is powered through specially designed infrastructure with its own servers, routers, and software stack. The Company is also focused on launching Truth.Fi, a financial service and FinTech brand.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Escalating Middle East Tensions: Israeli strikes on Tehran's oil facilities have heightened market concerns, leading to a general increase in oil-linked assets over the weekend, showcasing the direct impact of geopolitical risks on market dynamics.
- Brent Oil Fund Performance: The United States Brent Oil Fund (BNO) rose about 2% in after-hours trading to $44.86, following a 9.22% increase on Friday, underscoring market confidence in sustained oil price increases amid ongoing geopolitical tensions.
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- Controversies Surrounding Noem: Noem faced significant criticism for her management of DHS, particularly after two American citizens were killed by federal agents under her watch, marking her as the first cabinet secretary to be fired in Trump's second term, highlighting concerns over her leadership effectiveness.
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Trump's Power Struggle with Noem Escalates
- Advertising Controversy: Noem defended a $220 million border security advertising campaign during congressional hearings, but Trump publicly denied knowledge of it the next day, highlighting severe internal discord within the administration.
- Leadership Shake-Up: Trump announced Noem's replacement with Oklahoma Senator Mullin, while Noem was appointed as the special envoy for the newly created 'Shield of the Americas,' indicating a reassessment of border security policies.
- Congressional Pressure: During the hearings, Noem faced intense scrutiny from lawmakers, particularly regarding the handling of the advertising contract, suggesting her support within the party is waning.
- Public Backlash: Noem's handling of two immigration enforcement incidents sparked widespread controversy, especially after labeling the victims as 'domestic terrorists' without addressing video evidence, potentially jeopardizing her political future.
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- Poor Financial Performance: The company reported 2025 results last Friday, revealing approximately $3.7 million in revenue but a staggering $712 million net loss, largely attributed to unrealized losses on digital asset holdings, with a diluted loss of $2.37 per share in Q4, showing little change from the previous year.
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- Oil Price Surge: The United States Oil Fund (USO) jumped to around $112 over the weekend as markets anticipated potential energy supply shocks, closing nearly 13% higher at $108.77 on Friday, indicating strong bullish sentiment among investors.
- Retail Trading Surge: On Stocktwits, USO became the top trending asset, with retail trader sentiment marked as 'extremely bullish', reflecting a robust expectation for rising oil prices in the near future.
- Escalating Middle East Tensions: Israeli strikes on Tehran's oil facilities have heightened market concerns, leading to a general increase in oil-linked assets over the weekend, showcasing the direct impact of geopolitical risks on market dynamics.
- Brent Oil Fund Performance: The United States Brent Oil Fund (BNO) rose about 2% in after-hours trading to $44.86, following a 9.22% increase on Friday, underscoring market confidence in sustained oil price increases amid ongoing geopolitical tensions.
See More
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- Military Pressure Impact: Trump stated on social media that Iran has apologized to its neighbors and promised not to attack anymore due to relentless military pressure from the U.S. and Israel, indicating the effectiveness of external pressure on Iran's policies.
- Threat of Military Action: He mentioned that more military targets against Iran are under serious consideration, suggesting a potential escalation in U.S. military actions to address Iran's bad behavior, which could significantly impact regional security dynamics.
- Potential Conflict Escalation: Trump warned that Iran would be hit very hard if fighting continues, which could lead to heightened tensions in the region and possibly trigger broader military conflicts.
- Expanded Target Scope: He indicated that places and groups not previously considered targets could now be attacked, which may alter U.S. military strategy in the Middle East and increase uncertainty in the region.
See More
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- Resignation Announcement: Robert Lighthizer has resigned from the board of the Effective March 6, 2026.
- Impact on Media and Technology: Lighthizer's departure may influence the dynamics within the media and technology sectors.
See More
Trump Ousts Homeland Security Secretary Noem, Appoints Mullin
- Removal of DHS Secretary: Trump announced the ousting of Homeland Security Secretary Kristi Noem, replacing her with Senator Markwayne Mullin, a decision stemming from dissatisfaction over Noem's handling of a $220 million immigration enforcement ad campaign that she claimed had presidential approval.
- Controversies Surrounding Noem: Noem faced significant criticism for her management of DHS, particularly after two American citizens were killed by federal agents under her watch, marking her as the first cabinet secretary to be fired in Trump's second term, highlighting concerns over her leadership effectiveness.
- Background on Mullin's Nomination: While Mullin's appointment requires Senate confirmation, Trump indicated he would officially assume the role on March 31, with Mullin being a staunch Trump ally and a key communicator in Congress, suggesting he will likely receive broad support from Republican senators.
- Democratic Response: Following Noem's dismissal, House Minority Leader Hakeem Jeffries remarked
See More
Trump's Power Struggle with Noem Escalates
- Advertising Controversy: Noem defended a $220 million border security advertising campaign during congressional hearings, but Trump publicly denied knowledge of it the next day, highlighting severe internal discord within the administration.
- Leadership Shake-Up: Trump announced Noem's replacement with Oklahoma Senator Mullin, while Noem was appointed as the special envoy for the newly created 'Shield of the Americas,' indicating a reassessment of border security policies.
- Congressional Pressure: During the hearings, Noem faced intense scrutiny from lawmakers, particularly regarding the handling of the advertising contract, suggesting her support within the party is waning.
- Public Backlash: Noem's handling of two immigration enforcement incidents sparked widespread controversy, especially after labeling the victims as 'domestic terrorists' without addressing video evidence, potentially jeopardizing her political future.
See More
Trump Media Shares Decline Amid Middle East Tensions
- Stock Price Decline: Trump Media & Technology Group (DJT) shares fell 2.62% to $10.80 on Tuesday, nearing a 52-week low of $9.89, primarily influenced by escalating tensions in the Middle East, which have dominated investor sentiment due to geopolitical risks.
- Poor Financial Performance: The company reported 2025 results last Friday, revealing approximately $3.7 million in revenue but a staggering $712 million net loss, largely attributed to unrealized losses on digital asset holdings, with a diluted loss of $2.37 per share in Q4, showing little change from the previous year.
- Positive Cash Flow: Despite the losses, Trump Media ended the year with about $2.5 billion in financial assets and positive operating cash flow, bolstered by $44 million in proceeds from a Bitcoin options strategy, providing some financial support for future operations.
- Downward Price Trend: Over the past year, DJT's stock price has steadily declined from the mid-$20s, reaching a high of $26.38 before sliding into the low teens, with recent rebounds failing to recover previous levels, indicating market concerns about its future prospects.
See More
