The Devil Wears Prada 2 Achieves Box Office Success
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Source: CNBC
- Opening Weekend Performance: Disney's 'The Devil Wears Prada 2' achieved approximately $77 million in domestic box office during its opening weekend, marking the third-highest debut of the year and nearly tripling the original's $27.5 million opening, indicating strong audience anticipation for sequels.
- Global Box Office Milestone: The film secured over $150 million internationally, bringing its total to around $233 million globally in its first three days, which represents 72% of the original film's entire theatrical run, showcasing the sequel's significant market appeal.
- Audience Demographics: The film attracted 76% female viewers, with 28% of tickets sold to those aged 25 to 34 and 22% to those over 55, highlighting its broad appeal across different age groups, particularly among female audiences.
- Cultural Phenomenon and Eventization: Viewers are not just attending the film but are dressing up as characters, creating a social event atmosphere, with many families and groups attending together, enhancing the social experience of movie-going and further driving box office success.
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Analyst Views on WBD
Wall Street analysts forecast WBD stock price to fall
14 Analyst Rating
5 Buy
9 Hold
0 Sell
Moderate Buy
Current: 27.120
Low
14.75
Averages
24.98
High
30.00
Current: 27.120
Low
14.75
Averages
24.98
High
30.00
About WBD
Warner Bros. Discovery, Inc. is a global media and entertainment company that creates and distributes a portfolio of branded content across television, film, streaming and gaming. The Company's segments include Streaming, Studios and Global Linear Networks. The streaming segment primarily consists of its premium pay-television and streaming services. The studios segment primarily consists of the production and release of feature films for initial exhibition in theaters, production and initial licensing of television programs to third parties and its networks/streaming services, distribution of its films and television programs to various third party and internal television and streaming services, distribution through the home entertainment market (physical and digital), related consumer products and themed experience licensing, and interactive gaming. The Global Linear Networks segment primarily consists of its domestic and international television networks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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