HIMS vs. GDRX: Which Health Stock Presents More Potential for Growth?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 28 2025
0mins
Should l Buy GDRX?
Source: NASDAQ.COM
Virtual Healthcare Platforms: Hims & Hers Health, Inc. and GoodRx Holdings, Inc. are leading the digital healthcare shift, with HIMS focusing on subscription telehealth services and GDRX emphasizing prescription price transparency and affordability programs.
Stock Performance: Over the past year, HIMS has outperformed GDRX, with respective stock movements of +19.1% and -41.6%. HIMS is currently trading at a higher price-to-sales ratio compared to GDRX, which is considered undervalued in the medical sector.
Expansion Strategies: HIMS is diversifying its offerings into recurring-care specialties and enhancing its platform with AI-driven solutions, while GDRX is scaling its pharma-manufacturer solutions and introducing subscription-driven care to deepen consumer engagement.
Investment Outlook: HIMS is viewed as a more stable investment opportunity due to its improving profitability and subscriber engagement, whereas GDRX, while diversifying its revenue streams, faces more volatility linked to prescription transaction volumes.
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Analyst Views on GDRX
Wall Street analysts forecast GDRX stock price to rise
10 Analyst Rating
4 Buy
4 Hold
2 Sell
Hold
Current: 2.180
Low
2.60
Averages
4.46
High
7.00
Current: 2.180
Low
2.60
Averages
4.46
High
7.00
About GDRX
GoodRx Holdings, Inc. is a platform for medication savings in the United States, used by consumers and healthcare professionals. The Company connects consumers, healthcare professionals, payers, pharmacy benefit managers (PBMs), pharma manufacturers, and retail pharmacies to make saving on medications easier. The Company's offerings include prescription marketplace and pharma manufacturer solutions. Its prescription marketplace consists of its prescription transactions offering and its supplemental subscription and telehealth offerings. Through its GoodRx Care platform, the Company offers consumers access to telehealth visits on a cash-pay basis outside of insurance. The Company partners with pharma manufacturers to advertise and integrate their affordability solutions into its platform. These solutions, provided by pharma manufacturers, include co-pay cards, patient assistance programs, care portals, and other savings options to ensure consumers can access their medications.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Stock Price Surge: Following Stat News's initial report on GoodRx's plans, the company's shares rose on Thursday, reflecting market optimism regarding its collaboration with the government and investor confidence in future growth prospects.
- Discount Offerings: Pfizer has agreed to provide discounts on 30 of its brand-name medications on TrumpRx, with average discounts reaching 50% and up to 80%, directly impacting consumer drug spending and enhancing GoodRx's competitive edge.
- Policy Alignment: The TrumpRx website lists 43 drugs from five companies in line with the Trump administration's drug pricing policy, and GoodRx's involvement not only strengthens its business model's sustainability but also offers consumers more affordable medication options.
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- Intensifying Market Competition: Pharmaceutical giants Eli Lilly and Novo Nordisk are competing in the GLP-1 drug space, particularly as Novo Nordisk is set to regain market share by launching the oral version of Wegovy in 2026, which could shift overall market dynamics.
- Amazon's Market Opportunity: Amazon has begun selling the oral version of Wegovy, with monthly costs as low as $25 for insured customers and $149 for uninsured ones, positioning itself to capture significant retail market share due to its vast customer base and convenient purchasing options.
- Shifting Consumer Preferences: The introduction of oral GLP-1 drugs is expected to encourage more consumers to try these medications for weight loss, driving overall demand and benefiting all companies involved in this sector.
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- Significant Discounts Launch: Pfizer is introducing discounts for more than 30 brand medications via GoodRx on TrumpRx, with savings reaching up to 85% and averaging 50%, which will greatly reduce patients' medication costs and promote accessibility.
- Streamlined Operations: GoodRx simplifies the implementation of Most Favored Nation (MFN) pricing policies for manufacturers by unifying pricing, pharmacy enablement, and consumer experience, thereby accelerating patient access to savings and medication.
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See More
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- Drug Discount Integration: GoodRx has become a key integration partner for TrumpRx, launching discounted cash prices for over 30 Pfizer brand medications, which is expected to significantly enhance consumer transparency and access to drug pricing, thereby improving healthcare experiences for millions of Americans.
- Significant Savings: Discounts through GoodRx for Pfizer's primary care and select specialty medications reach up to 85%, averaging 50% savings, which not only provides substantial economic support to patients but may also drive market acceptance and usage of these medications.
- Streamlined Operations: GoodRx offers manufacturers a scalable solution to rapidly implement Most Favored Nation (MFN) and other policy-aligned pricing programs, accelerating patient access and drug affordability, further solidifying GoodRx's leadership in the drug pricing sector.
- Digital Storefront Launch: The introduction of GoodRx's Pfizer-branded digital storefront aids consumers in finding new low prices through a simple and trusted entry point, which not only enhances the shopping experience but may also strengthen GoodRx's partnerships with pharmaceutical manufacturers, facilitating the rollout of more discount programs in the future.
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- Data Protection Measures: This certification covers GoodRx's AWS-hosted drug savings platform, ensuring robust data protection controls are implemented across data centers in California, Ohio, Oregon, and Virginia, effectively mitigating information risk.
- User Base: GoodRx serves nearly 25 million consumers and over one million healthcare professionals annually, helping users save over $100 billion on medication costs by reducing friction and inefficiencies in the purchasing process, highlighting its critical role in the healthcare ecosystem.
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- Money Flow Analysis: Early trading shows positive money flows into Microsoft, NVIDIA, and Tesla, while Amazon, Google, and Meta experience outflows, indicating a divergence in market sentiment that could influence investor decisions and market trends.
- Investment Strategy Recommendations: Investors are advised to hold long-term quality assets while establishing protection bands to mitigate market volatility, especially given the current increase in market uncertainty, which helps balance risk and reward.
- Traditional Portfolio Adjustments: For those adhering to a traditional 60/40 stock-bond allocation, focusing on high-quality bonds and those with five-year durations or less is recommended to address inflation risks, ensuring stability and yield in their portfolios.
- High Beta Stocks Focus: When adjusting hedge levels, it is suggested to adopt wider stop-loss strategies for high beta stocks to maintain flexibility amid market fluctuations, which is particularly crucial for investors seeking high returns.
See More
GoodRx Becomes Major Integration Partner for Pfizer on TrumpRx
- Partnership Announcement: GoodRx has announced its role as a major integration partner for Pfizer and other pharmaceutical companies, providing technology for the newly launched TrumpRx website, significantly enhancing its position in the drug discount market.
- Stock Price Surge: Following Stat News's initial report on GoodRx's plans, the company's shares rose on Thursday, reflecting market optimism regarding its collaboration with the government and investor confidence in future growth prospects.
- Discount Offerings: Pfizer has agreed to provide discounts on 30 of its brand-name medications on TrumpRx, with average discounts reaching 50% and up to 80%, directly impacting consumer drug spending and enhancing GoodRx's competitive edge.
- Policy Alignment: The TrumpRx website lists 43 drugs from five companies in line with the Trump administration's drug pricing policy, and GoodRx's involvement not only strengthens its business model's sustainability but also offers consumers more affordable medication options.
See More
Amazon Enters GLP-1 Drug Market, Competing with Pharma Giants
- Intensifying Market Competition: Pharmaceutical giants Eli Lilly and Novo Nordisk are competing in the GLP-1 drug space, particularly as Novo Nordisk is set to regain market share by launching the oral version of Wegovy in 2026, which could shift overall market dynamics.
- Amazon's Market Opportunity: Amazon has begun selling the oral version of Wegovy, with monthly costs as low as $25 for insured customers and $149 for uninsured ones, positioning itself to capture significant retail market share due to its vast customer base and convenient purchasing options.
- Shifting Consumer Preferences: The introduction of oral GLP-1 drugs is expected to encourage more consumers to try these medications for weight loss, driving overall demand and benefiting all companies involved in this sector.
- Impact on Competitive Landscape: Companies like Hims & Hers, WW International, and GoodRx face tough competition, especially as GLP-1 drugs gain popularity; Amazon's 200 million Prime members provide it with a substantial advantage in the e-commerce space, potentially leading to a decline in market share for other competitors.
See More
GoodRx Partners with TrumpRx to Launch Drug Discounts
- Core Partnership: GoodRx has become a key integration partner for TrumpRx, powering pricing for major pharmaceutical companies like Pfizer, covering over 30 essential brand medications, significantly enhancing consumer access to discounts and transparency.
- Significant Discounts Launch: Pfizer is introducing discounts for more than 30 brand medications via GoodRx on TrumpRx, with savings reaching up to 85% and averaging 50%, which will greatly reduce patients' medication costs and promote accessibility.
- Streamlined Operations: GoodRx simplifies the implementation of Most Favored Nation (MFN) pricing policies for manufacturers by unifying pricing, pharmacy enablement, and consumer experience, thereby accelerating patient access to savings and medication.
- Market Impact: GoodRx serves nearly 25 million consumers annually and has helped Americans save over $100 billion on medications, and this partnership will further solidify its leadership in the prescription discount market, driving transformation in the pharmaceutical industry.
See More
GoodRx Partners with TrumpRx to Launch Drug Discounts
- Drug Discount Integration: GoodRx has become a key integration partner for TrumpRx, launching discounted cash prices for over 30 Pfizer brand medications, which is expected to significantly enhance consumer transparency and access to drug pricing, thereby improving healthcare experiences for millions of Americans.
- Significant Savings: Discounts through GoodRx for Pfizer's primary care and select specialty medications reach up to 85%, averaging 50% savings, which not only provides substantial economic support to patients but may also drive market acceptance and usage of these medications.
- Streamlined Operations: GoodRx offers manufacturers a scalable solution to rapidly implement Most Favored Nation (MFN) and other policy-aligned pricing programs, accelerating patient access and drug affordability, further solidifying GoodRx's leadership in the drug pricing sector.
- Digital Storefront Launch: The introduction of GoodRx's Pfizer-branded digital storefront aids consumers in finding new low prices through a simple and trusted entry point, which not only enhances the shopping experience but may also strengthen GoodRx's partnerships with pharmaceutical manufacturers, facilitating the rollout of more discount programs in the future.
See More
GoodRx Achieves HITRUST i1 Certification for Cybersecurity Leadership
- Certification Achievement: GoodRx has earned the 2026 HITRUST i1 Certification, demonstrating its ongoing commitment to safeguarding sensitive healthcare information and reinforcing its leadership in cybersecurity.
- Data Protection Measures: This certification covers GoodRx's AWS-hosted drug savings platform, ensuring robust data protection controls are implemented across data centers in California, Ohio, Oregon, and Virginia, effectively mitigating information risk.
- User Base: GoodRx serves nearly 25 million consumers and over one million healthcare professionals annually, helping users save over $100 billion on medication costs by reducing friction and inefficiencies in the purchasing process, highlighting its critical role in the healthcare ecosystem.
- Strategic Significance: The HITRUST certification not only validates GoodRx's security measures but also reflects its proactive approach to addressing current and emerging threats, enhancing user trust in its platform and further driving the company's market share in the healthcare industry.
See More
