Take-Two Prices Grand Theft Auto VI at $79.99, Launching November 19
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
0mins
Source: Newsfilter
- Release Date Confirmed: Take-Two announced that Grand Theft Auto VI will officially launch on November 19, priced at $79.99, and is expected to become the world's largest video game launch, rapidly generating billions in sales and further solidifying its leadership in the gaming industry.
- Pre-Order Launch: Pre-orders for the game will begin on June 25, and despite multiple delays, the strong brand effect and player anticipation are expected to drive sales, attracting a large number of loyal fans to purchase in advance.
- Ultimate Edition Release: The game's Ultimate Edition will be priced at $99.99, featuring exclusive vehicles, weapons, and apparel woven into the story of protagonists Jason and Lucia, enhancing player immersion and overall gaming experience, thereby increasing the product's market appeal.
- Market Impact Analysis: With the strong influence of the Grand Theft Auto series and the reputation of Rockstar Games, this release is expected to not only boost Take-Two's short-term revenue growth but also potentially enhance its brand value and market share in the long run.
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Analyst Views on TTWO
Wall Street analysts forecast TTWO stock price to rise
14 Analyst Rating
14 Buy
0 Hold
0 Sell
Strong Buy
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
About TTWO
Take-Two Interactive Software, Inc. is a developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, and Zynga. Its products are designed for console gaming systems, including, but not limited to, the Sony Computer Entertainment, Inc. (Sony) PlayStation4 (PS4) and PlayStation5 (PS5), the Microsoft Corporation (Microsoft) Xbox One (Xbox One) and Xbox Series XS (Xbox Series XS), and the Nintendo Switch (Switch), as well as mobile, including smartphones and tablets, and personal computers (PC). It delivers its products through physical retail, digital download, online platforms, and cloud streaming services. It sells software titles both digitally and physically through direct relationships with digital storefronts and platform partners, large retail customers, and third-party distributors. It also sells advertising within a number of its games, primarily in mobile.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- ETF Unit Trading Mechanism: Exchange-traded funds (ETFs) trade similarly to stocks, where investors are buying and selling 'units' that can be created or destroyed based on investor demand, reflecting market changes in demand for the ETF.
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- Optimistic Sales Projections: Analysts believe that Take-Two Interactive could recoup the development costs of GTA VI within days of its release, given that GTA V generated around $1 billion in revenue just three days post-launch, making the sales outlook for GTA VI highly favorable.
- Staggering Pre-Sale Figures: Although not officially confirmed, online rumors suggest that GTA VI achieved 39 million pre-orders within 24 hours, with projected revenue nearing $3 billion, which, if accurate, would significantly exceed the analyst forecast of $1 billion in first-year pre-order revenue.
- Positive Market Reaction: Take-Two's stock rose about 5% following the confirmation of pre-orders, with analysts overwhelmingly bullish, issuing buy ratings and setting a consensus price target near $281, reflecting strong market confidence and anticipation for GTA VI.
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- Long Development Timeline: GTA 6 has taken over 10 years to develop and has faced two launch delays, with its official release now confirmed for November 19, marking a significant milestone for Rockstar Games in game development.
- Strong Preorder Performance: Shares of Take-Two Interactive rose over 3% following the launch of GTA 6 preorders, indicating strong market demand for this highly anticipated title, with initial sales expected to mirror GTA V, which generated $1 billion in just three days.
- Digital Edition Controversy: Take-Two's decision to offer only a download code with the physical edition has sparked division in the retail market, with some players viewing it as a cost-cutting move while others express disappointment over losing the novelty of collecting, reflecting differing consumer sentiments on game distribution methods.
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- Travel Stocks Surge: Travel-related companies saw stock prices rise as oil prices tumbled, with Expedia Group gaining 9% and Booking Holdings increasing by 8%, suggesting a growing optimism in the recovery of the travel sector.
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