Noteworthy ETF Inflows: SCHG, INTU, NOW, UBER
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 31 2025
0mins
Source: NASDAQ.COM
52 Week Range of SCHG: SCHG's share price has a 52-week low of $21.3703 and a high of $30.75, with the last trade recorded at $30.62, which is close to its high point.
ETFs Trading Dynamics: ETFs function like stocks but involve trading units that can be created or destroyed based on investor demand, affecting the underlying holdings when there are significant inflows or outflows.
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Analyst Views on INTU
Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 281.770
Low
700.00
Averages
814.59
High
880.00
Current: 281.770
Low
700.00
Averages
814.59
High
880.00
About INTU
Intuit Inc. offers a financial technology platform that helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. It also provides specialized tax products to accounting professionals. It helps small and mid-market businesses grow and run their business all in one place, including bookkeeping, getting paid, accessing capital, paying employees, getting and retaining customers, and managing their customer relationships. The Company's offerings include TTurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax Online are its tax preparation offerings for professional accountants. Its financial management includes payments and capital, compliance, human capital management, and marketing products and services. For accounting professionals, the Company provides professional tax and financial management products and services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Market Challenges for PayPal: PayPal's stock has fallen 32% over the past three years, and despite having 439 million active accounts, it faces fierce competition from companies like Apple and Alphabet, leading to declining margins and ineffective user engagement.
- User Growth of SoFi: SoFi's user base has surged from 5.22 million in 2022 to 14.70 million today, nearly tripling, while PayPal only added 3 million active accounts in the past year, translating to a mere 0.6% growth, highlighting SoFi's advantage in attracting younger consumers.
- Profitability Comparison: SoFi trades at nearly 30 times earnings, with an expected annual growth rate of 31% over the next three to five years, compared to PayPal's less than 8 times earnings and a growth rate of only 7% to 8%, indicating SoFi may be more attractive for long-term investors.
- Investment Risk Assessment: While SoFi's business model carries higher risks, including potential loan defaults and interest rate fluctuations, its superior market execution compared to PayPal positions it as a more appealing investment choice in the current competitive landscape.
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- User Growth Comparison: PayPal boasts approximately 439 million active accounts, adding 3 million in the past year, translating to a mere 0.6% growth, indicating stagnation; in contrast, SoFi's user base surged from 5.22 million in 2022 to 14.7 million today, nearly tripling and showcasing strong market appeal.
- Changing Competitive Landscape: With giants like Apple and Alphabet entering the digital wallet space, PayPal faces fierce competition that has led to declining margins, particularly as its white-label payment business has not compensated for the profitability drop in its branded checkout segment, impacting overall financial health.
- Leadership Changes Impact: PayPal hired Intuit's CEO Alex Chriss in 2023 to rejuvenate its branded checkout business but fired him earlier this year; new CEO Enrique Lores will leverage his experience at HP to tackle market challenges, and this frequent leadership turnover may affect the coherence of the company's strategy.
- Investment Risks and Opportunities: While SoFi's valuation approaches 30 times 2026 earnings estimates, posing significant investment risks, its projected average earnings growth of 31% far exceeds PayPal's 7% to 8%, suggesting that SoFi may emerge as a more attractive long-term investment despite inherent loan risks in its business model.
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- Market Divergence: The S&P 500 Index fell by 0.18% and the Nasdaq 100 Index dropped by 0.83%, while the Dow Jones Industrial Average rose by 0.69% to a new all-time high, indicating a divergence in market performance, particularly as energy stocks are pressured by plunging crude oil prices.
- Weak Housing Data: US May housing starts fell by 15.4% month-over-month to a six-year low of 1.177 million, significantly below the expected 1.430 million, while building permits also declined slightly, reflecting weakness in the real estate market that could negatively impact overall economic growth.
- Oil Price Impact on Sentiment: WTI crude oil prices dropped over 3% to a 3.25-month low due to the US-Iran agreement to reopen the Strait of Hormuz, which has eased inflation expectations; while this provides short-term support for stocks, the long-term effects remain to be seen.
- Fed Meeting Focus: The market is turning its attention to the two-day FOMC meeting, where rates are expected to remain unchanged, but the press conference led by new Chair Kevin Warsh will be crucial, as investors will look for insights on future inflation outlook and policy direction.
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- Significant Stock Decline: On May 20, 2026, Intuit's stock plummeted from $383.93 to $307.07, a 20% drop, indicating severe pressure on the company during the 2026 tax season and a significant loss of investor confidence.
- Securities Fraud Investigation: Bleichmar Fonti & Auld LLP has initiated an investigation into Intuit, focusing on its pricing strategy in the DIY tax market, particularly as the company claimed to be well-prepared for the 2026 tax season while failing to remain competitive on price.
- Poor Financial Performance: In its fiscal Q3 2026 report, Intuit revealed that its tax season revenue did not meet expectations and faced pressure among price-sensitive DIY filers, highlighting the urgent need for the company to evolve its business model to meet market demands.
- Deteriorating Market Conditions: The total number of IRS filers is expected to decline by approximately 30 basis points, leading to only a 2% growth in TurboTax online paying units, marking the most significant industry-wide contraction since the post-COVID tax season, further exacerbating investor concerns about Intuit's future performance.
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- Market Rebound: The S&P 500 index rose by 0.58%, the Dow Jones Industrial Average increased by 0.91%, and the Nasdaq 100 index climbed by 0.64%, reflecting market optimism regarding a potential US-Iran peace agreement that could end military hostilities and reopen oil exports through the Strait of Hormuz.
- Consumer Confidence Boost: The University of Michigan's Consumer Sentiment Index increased by 4.1 to 48.9, surpassing expectations of 46.0, indicating a rise in consumer confidence that may stimulate spending and drive economic growth.
- Strong IPO Performance: SpaceX's IPO surged from $135 to nearly $160, marking a nearly 20% increase, which demonstrates strong demand in the space sector and could positively influence upcoming IPOs for AI companies.
- Airline Stocks Benefit: With falling oil prices, shares of United Airlines, American Airlines, and Southwest Airlines all rose over 3%, suggesting that airlines may improve profitability amid lower costs, thereby enhancing investor confidence.
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- Market Rebound: The S&P 500 rose 1.75%, the Dow Jones increased by 1.86%, and the Nasdaq 100 surged 3.29% as President Trump canceled military strikes on Iran, indicating a positive market response to easing geopolitical tensions.
- Chip Stocks Lead Gains: AI-related stocks drove chipmakers like Sandisk up over 14% and KLA Corp up over 13%, reflecting ongoing confidence in AI spending, which may further boost growth in the tech sector.
- Airline Stocks Benefit: With WTI crude oil prices falling more than 2%, airline stocks such as Alaska Air Group rose over 11%, and United Airlines and American Airlines increased over 9%, suggesting that lower fuel costs will enhance profitability prospects for these companies.
- Software Stocks Under Pressure: Oracle's stock fell over 8% due to higher-than-expected capital expenditures projected at $70 billion, exceeding market expectations by $20-25 billion, indicating concerns in the software sector that could impact overall tech stock performance.
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