L'Oréal Leverages Sprinklr to Generate 33 Million Brand Impressions
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
0mins
Should l Buy CXM?
Source: Newsfilter
- Brand Exposure Boost: By partnering with Sprinklr, L'Oréal achieved 33 million organic impressions in just 18 months, showcasing the powerful impact of its employee advocacy program, significantly enhancing brand visibility and market influence.
- Significant ROI: The advocacy program delivered a 4x return on investment, indicating that employee engagement not only improved brand image but also effectively drove business growth, strengthening the company's position in the highly competitive cosmetics market.
- Increased Employee Engagement: Launched in 2024 across 18 entities with over 900 ambassadors, the program aims to reach 1,500 ambassadors by the end of 2025, further enhancing employees' sense of brand identity and involvement.
- Optimized Social Media Strategy: Sprinklr Advocacy provides a library of brand content and posting tools, enabling employees to confidently share brand messages, thereby increasing brand transparency and trust, fostering customer interaction and potential conversion.
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Analyst Views on CXM
Wall Street analysts forecast CXM stock price to rise
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 5.390
Low
7.00
Averages
9.40
High
12.00
Current: 5.390
Low
7.00
Averages
9.40
High
12.00
About CXM
Sprinklr, Inc. is an enterprise software company for customer-facing functions. The Company's artificial intelligence (AI) platform, Unified Customer Experience Management (Unified-CXM), enables customer-facing teams, from customer service to marketing, to collaborate across internal silos, communicate across digital channels, and leverage AI to deliver better customer experience. Its platform enables organizations to connect to approximately 30 digital channels, including messaging, live chat, text, social media and hundreds of millions of forums, blogs, news and review sites, as well as traditional channels such as voice and email. Its single-codebase platform is designed to handle unstructured data. Its Unified-CXM platform enables listening, seamless collaboration across the entire customer journey, skills-based workflow, customer-led governance, and timely decision-making.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Sprinklr Director Yvette Kanouff Exercises Options, Increases Holdings by 142,611 Shares
- Options Exercise and Increase: Sprinklr Director Yvette Kanouff exercised options on December 8 and 9, 2025, acquiring 157,389 shares; despite selling some, her total holdings increased to 142,611 shares, indicating confidence in the company's future.
- Stock Performance Decline: Since its IPO, Sprinklr's stock has fallen approximately 55%, with a further 9% drop in 2025 and an additional 6.8% as of January 13, 2026, reflecting market concerns over its performance.
- Deteriorating Financials: The company reported a 77% decline in net income to $2.9 million in Q3 2026 compared to the previous quarter, and is on track for lower net income than FY 2025, highlighting significant profitability challenges ahead.
- Executive Changes and Market Reaction: Despite leadership changes, Wall Street remains neutral on Sprinklr, with future performance improvements still uncertain, indicating cautious sentiment regarding the company's strategic adjustments.
See More
Sprinklr Director Yvette Kanouff Sells 157,389 Shares for Approximately $1.23 Million
- Insider Sale: Sprinklr Director Yvette Kanouff executed a direct sale of 157,389 shares on December 8 and 9, 2025, totaling approximately $1.23 million, which reduced her direct holdings by 39.61% to 239,928 shares, representing 0.0950% of the company's outstanding shares.
- Transaction Mechanism: The sale was triggered by the conversion of Class B common stock into Class A common stock, followed by an open-market sale without indirect accounts or trusts, potentially indicating a shift in executive confidence regarding the company's future.
- Market Performance: Sprinklr's stock experienced a second consecutive year of decline in 2025, with a 9% drop for the year and an additional 6.8% decrease as of January 13, 2026, reflecting market concerns about the company's profitability outlook.
- Financial Status: Although Kanouff sold shares, her total holdings actually increased post-transaction, suggesting confidence in the company's long-term prospects; however, the latest earnings report indicated a 77% drop in net income from the previous quarter, leaving future performance uncertain.
See More
Eric Fier Acquires 4.42% of Canex, Raising Ownership to 10%
- Share Acquisition: Eric Fier purchased 7,387,000 Common Shares of Canex through a private placement, representing a 4.42% stake for a cash consideration of $1,108,050, demonstrating his confidence in Canex's future prospects.
- Increased Ownership: Following this transaction, Fier's ownership rises from 5.58% to 10%, which not only enhances his control over the company but may also influence Canex's shareholder structure and decision-making processes.
- Clear Investment Intent: Fier indicated that this acquisition is for investment purposes, with potential plans to further adjust his stake in Canex, reflecting his adaptability to market dynamics.
- Compliance with Disclosure Regulations: This transaction complies with National Instrument 62-103's early warning system requirements, ensuring transparency and maintaining market fairness, thereby enhancing investor trust in Canex.
See More
Sprinklr CEO Rory Read Sells 68,673 Shares for Approximately $534,276
- Insider Sale: On December 16, 2025, Sprinklr CEO Rory Read sold 68,673 shares for approximately $534,276, representing 3.6% of his direct holdings, indicating a cautious approach to market conditions.
- Ownership Status: Post-sale, Read retains 1,810,613 shares, reflecting his confidence in the company's future, although the sale suggests reduced available capacity after prior disposals.
- Market Performance: Despite Sprinklr's revenue reaching $219.1 million in Q3 2023, a 9% year-over-year increase, its stock price has steadily declined over the past few years, indicating market skepticism regarding its AI capabilities.
- Investor Sentiment: While Read's sale does not imply a deterioration in the company's fundamentals, Sprinklr's P/E ratio has significantly decreased since early 2025, prompting investors to carefully consider whether to increase their positions at this time.
See More
Sprinklr CEO Rory Read Sells 68,673 Shares for Approximately $534,275
- Insider Sale: Sprinklr CEO Rory Read executed an open-market sale of 68,673 shares valued at approximately $534,275, reducing his direct holdings by 3.6%, indicating a cautious stance on the company's stock.
- Post-Transaction Holdings: After the sale, Read retains 1,810,613 shares worth about $14.21 million, suggesting he still has confidence in the company's future despite the sale.
- Market Performance: As of December 16, 2025, Sprinklr shares closed at $7.85, with a trailing one-year total return of -13.85%, reflecting a disconnect between market hype around AI and actual stock performance.
- Financial Growth: Despite the lackluster stock performance, Sprinklr reported third-quarter revenue of $219.1 million, a 9% year-over-year increase, with fourth-quarter projections indicating continued sales growth, showcasing the company's resilience in revenue generation.
See More
Sprinklr Appoints Michele Meyers as Chief Accounting Officer Effective January 2026
- Executive Appointment: Sprinklr announced that Michele Meyers will join as Chief Accounting Officer effective January 5, 2026, overseeing all accounting operations and financial reporting, which aims to enhance the company's financial compliance and operational efficiency.
- Extensive Experience: With over 20 years in public company accounting and SEC reporting, Michele previously served as Chief Accounting Officer at Coursera, where she drove operational excellence and cost efficiencies, showcasing her ability to lead through complexity.
- Strategic Importance: Her appointment is seen as a pivotal step for Sprinklr to strengthen its financial functions during its transformation journey, expected to support long-term success through process optimization and team building.
- Industry Impact: Sprinklr's Unified Customer Experience Management platform is utilized by over 1,900 enterprises, including Microsoft and P&G, and Michele's leadership is anticipated to further enhance the company's competitiveness in a rapidly evolving market.
See More
Sprinklr Director Yvette Kanouff Exercises Options, Increases Holdings by 142,611 Shares
- Options Exercise and Increase: Sprinklr Director Yvette Kanouff exercised options on December 8 and 9, 2025, acquiring 157,389 shares; despite selling some, her total holdings increased to 142,611 shares, indicating confidence in the company's future.
- Stock Performance Decline: Since its IPO, Sprinklr's stock has fallen approximately 55%, with a further 9% drop in 2025 and an additional 6.8% as of January 13, 2026, reflecting market concerns over its performance.
- Deteriorating Financials: The company reported a 77% decline in net income to $2.9 million in Q3 2026 compared to the previous quarter, and is on track for lower net income than FY 2025, highlighting significant profitability challenges ahead.
- Executive Changes and Market Reaction: Despite leadership changes, Wall Street remains neutral on Sprinklr, with future performance improvements still uncertain, indicating cautious sentiment regarding the company's strategic adjustments.
See More
Sprinklr Director Yvette Kanouff Sells 157,389 Shares for Approximately $1.23 Million
- Insider Sale: Sprinklr Director Yvette Kanouff executed a direct sale of 157,389 shares on December 8 and 9, 2025, totaling approximately $1.23 million, which reduced her direct holdings by 39.61% to 239,928 shares, representing 0.0950% of the company's outstanding shares.
- Transaction Mechanism: The sale was triggered by the conversion of Class B common stock into Class A common stock, followed by an open-market sale without indirect accounts or trusts, potentially indicating a shift in executive confidence regarding the company's future.
- Market Performance: Sprinklr's stock experienced a second consecutive year of decline in 2025, with a 9% drop for the year and an additional 6.8% decrease as of January 13, 2026, reflecting market concerns about the company's profitability outlook.
- Financial Status: Although Kanouff sold shares, her total holdings actually increased post-transaction, suggesting confidence in the company's long-term prospects; however, the latest earnings report indicated a 77% drop in net income from the previous quarter, leaving future performance uncertain.
See More
Eric Fier Acquires 4.42% of Canex, Raising Ownership to 10%
- Share Acquisition: Eric Fier purchased 7,387,000 Common Shares of Canex through a private placement, representing a 4.42% stake for a cash consideration of $1,108,050, demonstrating his confidence in Canex's future prospects.
- Increased Ownership: Following this transaction, Fier's ownership rises from 5.58% to 10%, which not only enhances his control over the company but may also influence Canex's shareholder structure and decision-making processes.
- Clear Investment Intent: Fier indicated that this acquisition is for investment purposes, with potential plans to further adjust his stake in Canex, reflecting his adaptability to market dynamics.
- Compliance with Disclosure Regulations: This transaction complies with National Instrument 62-103's early warning system requirements, ensuring transparency and maintaining market fairness, thereby enhancing investor trust in Canex.
See More
Sprinklr CEO Rory Read Sells 68,673 Shares for Approximately $534,276
- Insider Sale: On December 16, 2025, Sprinklr CEO Rory Read sold 68,673 shares for approximately $534,276, representing 3.6% of his direct holdings, indicating a cautious approach to market conditions.
- Ownership Status: Post-sale, Read retains 1,810,613 shares, reflecting his confidence in the company's future, although the sale suggests reduced available capacity after prior disposals.
- Market Performance: Despite Sprinklr's revenue reaching $219.1 million in Q3 2023, a 9% year-over-year increase, its stock price has steadily declined over the past few years, indicating market skepticism regarding its AI capabilities.
- Investor Sentiment: While Read's sale does not imply a deterioration in the company's fundamentals, Sprinklr's P/E ratio has significantly decreased since early 2025, prompting investors to carefully consider whether to increase their positions at this time.
See More
Sprinklr CEO Rory Read Sells 68,673 Shares for Approximately $534,275
- Insider Sale: Sprinklr CEO Rory Read executed an open-market sale of 68,673 shares valued at approximately $534,275, reducing his direct holdings by 3.6%, indicating a cautious stance on the company's stock.
- Post-Transaction Holdings: After the sale, Read retains 1,810,613 shares worth about $14.21 million, suggesting he still has confidence in the company's future despite the sale.
- Market Performance: As of December 16, 2025, Sprinklr shares closed at $7.85, with a trailing one-year total return of -13.85%, reflecting a disconnect between market hype around AI and actual stock performance.
- Financial Growth: Despite the lackluster stock performance, Sprinklr reported third-quarter revenue of $219.1 million, a 9% year-over-year increase, with fourth-quarter projections indicating continued sales growth, showcasing the company's resilience in revenue generation.
See More
Sprinklr Appoints Michele Meyers as Chief Accounting Officer Effective January 2026
- Executive Appointment: Sprinklr announced that Michele Meyers will join as Chief Accounting Officer effective January 5, 2026, overseeing all accounting operations and financial reporting, which aims to enhance the company's financial compliance and operational efficiency.
- Extensive Experience: With over 20 years in public company accounting and SEC reporting, Michele previously served as Chief Accounting Officer at Coursera, where she drove operational excellence and cost efficiencies, showcasing her ability to lead through complexity.
- Strategic Importance: Her appointment is seen as a pivotal step for Sprinklr to strengthen its financial functions during its transformation journey, expected to support long-term success through process optimization and team building.
- Industry Impact: Sprinklr's Unified Customer Experience Management platform is utilized by over 1,900 enterprises, including Microsoft and P&G, and Michele's leadership is anticipated to further enhance the company's competitiveness in a rapidly evolving market.
See More
