Klarna Launches Shopping Search App in ChatGPT
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Klarna launched the Klarna Shopping Search app in ChatGPT. "ChatGPT is where millions of people already turn when they're figuring out what they want," said David Sykes, Chief Commercial Officer at Klarna. "We're plugging our merchant network directly into that moment. A consumer who last week would have spent twenty minutes comparing tabs now gets a real answer in one conversation, creating a more seamless experience from idea to purchase."
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy KLAR?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on KLAR
Wall Street analysts forecast KLAR stock price to rise
11 Analyst Rating
9 Buy
2 Hold
0 Sell
Strong Buy
Current: 17.440
Low
36.00
Averages
44.36
High
55.00
Current: 17.440
Low
36.00
Averages
44.36
High
55.00
About KLAR
Klarna Group Plc is a United Kingdom-based technology company focused on developing commerce networks. The Company is an artificial intelligence (AI)-powered global payments network and shopping assistant. It provides consumers and merchants with a range of solutions, including payment, advertising and digital retail banking, through several channels. Its online payments solution is designed to bridge uncertainty in the transactions between consumers and merchants by providing short-term credit to consumers interest-free. Its range of payment options allows consumers to purchase what they choose, both online and offline. Its payment solutions include Pay in Full, Pay Later and Fair Financing. Its Pay in Full instantly settles purchases at the time of the transaction. Its Pay Later enables consumers to purchase goods or services at the time of the transaction and pay the full amount at a later date. Its Fair Financing allows consumers to pay for their purchase over a longer duration.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Klarna Reports $3.50M Q1 Revenue Amidst Strategic Partnerships
- Revenue Performance: Klarna reported $3.50 million in Q1 revenue, indicating stable growth in the competitive BNPL market, despite ongoing challenges regarding profitability narratives.
- Credit Loss Provision Decline: The drop in credit loss provisions led to a rise in Klarna's stock post-Q1 earnings release, reflecting positive advancements in risk management and boosting investor confidence.
- Strategic Partnership: Klarna's partnership with Lands' End enhances online payment options, enriching consumer shopping experiences and potentially driving transaction volume growth, which could elevate overall revenue.
- Market Leadership: Recognized as an industry leader in the BNPL space, Klarna faces valuation challenges but its ongoing market innovations and strategic partnerships are expected to further solidify its market position.
See More
Klarna Partners with Arrive for Flexible Payment Solutions
- Market Expansion: Klarna's partnership with global mobility platform Arrive introduces flexible payment options across 15 markets, expected to benefit millions of consumers and further solidify Klarna's position in everyday spending.
- Parking Payment Innovation: Users can pay for parking directly through Arrive's EasyPark app using Klarna's Pay in Full feature, enhancing consumer flexibility and control over everyday spending while addressing high-frequency payment needs.
- Enhanced User Experience: Arrive's General Manager Debbie Guerra noted that the integration of Klarna ensures a seamless payment process within the EasyPark app, enhancing user convenience and satisfaction, which is likely to drive customer loyalty.
- Future Market Plans: The first markets are expected to go live in Q2 2026, with a phased rollout to countries including Austria, Belgium, and Denmark, demonstrating Klarna and Arrive's ambition and strategic positioning in the global market.
See More
Klarna Partners with Arrive for Flexible Payment Solutions
- Partnership Announcement: Klarna has partnered with Arrive, a global mobility platform, to introduce flexible parking payment options across 15 markets, which is expected to benefit millions of consumers and strengthen Klarna's position in everyday spending.
- Payment Integration: By integrating Klarna's Pay in Full feature into Arrive's EasyPark app, users will be able to make instant parking payments, enhancing user experience and increasing Klarna's value in high-frequency transaction scenarios.
- Market Expansion Plans: The initial markets are expected to go live in Q2 2026, with a phased rollout to countries including Austria, Belgium, and Denmark, demonstrating Klarna's commitment to international market expansion and strategic positioning.
- User Base Growth: With over 118 million active users and 3.4 million transactions per day, this partnership is poised to further drive user growth and enhance Klarna's competitiveness in the global payments market.
See More
Investment Comparison: Klarna vs. Sezzle
- Klarna's Market Performance: In fiscal year 2025, Klarna achieved revenue of approximately $3.5 billion, a 31.6% increase year-over-year, despite reporting a net loss of $294 million and a net margin of -8.4%, highlighting challenges and opportunities in its global expansion.
- Sezzle's Profitability: Sezzle generated approximately $450.3 million in revenue for fiscal year 2025, marking a 66.1% year-over-year increase, with net income reaching $133.1 million and a net margin of 29.6%, indicating strong growth and profitability in the North American market.
- Financial Health Comparison: Klarna's current ratio stands at about 1 with a debt-to-equity ratio of 0.5, while Sezzle boasts a current ratio of 3.9 and a debt-to-equity ratio of 0.8, demonstrating Sezzle's superior short-term liquidity and financial stability.
- Market Competition Risks: Klarna faces intense competition from established banks and fintech companies like PayPal, while Sezzle is under scrutiny from the CFPB; however, its smaller scale may currently serve as an advantage in the evolving market landscape.
See More
Klarna Partners with Lands' End for Flexible Payments
- Diverse Payment Options: Klarna's partnership with classic American brand Lands' End enables customers to choose from various online payment methods, including full payment, interest-free pay in 4, and longer-term financing, enhancing consumer payment flexibility.
- Transparent Fee Structure: The collaboration ensures clear terms and no hidden fees, with eligibility checks conducted upfront, thereby increasing consumer trust and satisfaction in the payment process.
- Technical Support: The partnership is powered by Stripe, further enhancing Klarna's technological capabilities in the digital payment space and helping maintain its competitive edge in the rapidly evolving fintech industry.
- Market Expansion Potential: By collaborating with Lands' End, Klarna not only expands its market reach but also potentially attracts more consumers seeking flexible payment solutions, thereby strengthening its influence in the BNPL (Buy Now, Pay Later) market.
See More
Klarna Launches Shopping Search App in ChatGPT
- Real-Time Product Discovery: Klarna's launch of the Shopping Search app in ChatGPT allows users to discover products in real-time during conversations, enhancing the shopping experience and potentially increasing user conversion rates significantly.
- Traffic Surge: During the 2025 holiday season, traffic from AI platforms to retail sites surged nearly 700%, with shoppers converting at 31% higher rates, highlighting the potential of AI-driven shopping methods.
- Seamless Shopping Experience: Users can simply describe what they need and instantly see up-to-date prices and availability from multiple merchants, streamlining the shopping process and reducing time spent switching between tabs.
- New Opportunities for Merchants: Klarna Shopping Search opens a high-intent discovery channel for merchants, showcasing retailers based on relevance and increasing brand visibility while enhancing sales opportunities.
See More
Klarna Reports $3.50M Q1 Revenue Amidst Strategic Partnerships
- Revenue Performance: Klarna reported $3.50 million in Q1 revenue, indicating stable growth in the competitive BNPL market, despite ongoing challenges regarding profitability narratives.
- Credit Loss Provision Decline: The drop in credit loss provisions led to a rise in Klarna's stock post-Q1 earnings release, reflecting positive advancements in risk management and boosting investor confidence.
- Strategic Partnership: Klarna's partnership with Lands' End enhances online payment options, enriching consumer shopping experiences and potentially driving transaction volume growth, which could elevate overall revenue.
- Market Leadership: Recognized as an industry leader in the BNPL space, Klarna faces valuation challenges but its ongoing market innovations and strategic partnerships are expected to further solidify its market position.
See More
Klarna Partners with Arrive for Flexible Payment Solutions
- Market Expansion: Klarna's partnership with global mobility platform Arrive introduces flexible payment options across 15 markets, expected to benefit millions of consumers and further solidify Klarna's position in everyday spending.
- Parking Payment Innovation: Users can pay for parking directly through Arrive's EasyPark app using Klarna's Pay in Full feature, enhancing consumer flexibility and control over everyday spending while addressing high-frequency payment needs.
- Enhanced User Experience: Arrive's General Manager Debbie Guerra noted that the integration of Klarna ensures a seamless payment process within the EasyPark app, enhancing user convenience and satisfaction, which is likely to drive customer loyalty.
- Future Market Plans: The first markets are expected to go live in Q2 2026, with a phased rollout to countries including Austria, Belgium, and Denmark, demonstrating Klarna and Arrive's ambition and strategic positioning in the global market.
See More
Klarna Partners with Arrive for Flexible Payment Solutions
- Partnership Announcement: Klarna has partnered with Arrive, a global mobility platform, to introduce flexible parking payment options across 15 markets, which is expected to benefit millions of consumers and strengthen Klarna's position in everyday spending.
- Payment Integration: By integrating Klarna's Pay in Full feature into Arrive's EasyPark app, users will be able to make instant parking payments, enhancing user experience and increasing Klarna's value in high-frequency transaction scenarios.
- Market Expansion Plans: The initial markets are expected to go live in Q2 2026, with a phased rollout to countries including Austria, Belgium, and Denmark, demonstrating Klarna's commitment to international market expansion and strategic positioning.
- User Base Growth: With over 118 million active users and 3.4 million transactions per day, this partnership is poised to further drive user growth and enhance Klarna's competitiveness in the global payments market.
See More
Investment Comparison: Klarna vs. Sezzle
- Klarna's Market Performance: In fiscal year 2025, Klarna achieved revenue of approximately $3.5 billion, a 31.6% increase year-over-year, despite reporting a net loss of $294 million and a net margin of -8.4%, highlighting challenges and opportunities in its global expansion.
- Sezzle's Profitability: Sezzle generated approximately $450.3 million in revenue for fiscal year 2025, marking a 66.1% year-over-year increase, with net income reaching $133.1 million and a net margin of 29.6%, indicating strong growth and profitability in the North American market.
- Financial Health Comparison: Klarna's current ratio stands at about 1 with a debt-to-equity ratio of 0.5, while Sezzle boasts a current ratio of 3.9 and a debt-to-equity ratio of 0.8, demonstrating Sezzle's superior short-term liquidity and financial stability.
- Market Competition Risks: Klarna faces intense competition from established banks and fintech companies like PayPal, while Sezzle is under scrutiny from the CFPB; however, its smaller scale may currently serve as an advantage in the evolving market landscape.
See More
Klarna Partners with Lands' End for Flexible Payments
- Diverse Payment Options: Klarna's partnership with classic American brand Lands' End enables customers to choose from various online payment methods, including full payment, interest-free pay in 4, and longer-term financing, enhancing consumer payment flexibility.
- Transparent Fee Structure: The collaboration ensures clear terms and no hidden fees, with eligibility checks conducted upfront, thereby increasing consumer trust and satisfaction in the payment process.
- Technical Support: The partnership is powered by Stripe, further enhancing Klarna's technological capabilities in the digital payment space and helping maintain its competitive edge in the rapidly evolving fintech industry.
- Market Expansion Potential: By collaborating with Lands' End, Klarna not only expands its market reach but also potentially attracts more consumers seeking flexible payment solutions, thereby strengthening its influence in the BNPL (Buy Now, Pay Later) market.
See More
Klarna Launches Shopping Search App in ChatGPT
- Real-Time Product Discovery: Klarna's launch of the Shopping Search app in ChatGPT allows users to discover products in real-time during conversations, enhancing the shopping experience and potentially increasing user conversion rates significantly.
- Traffic Surge: During the 2025 holiday season, traffic from AI platforms to retail sites surged nearly 700%, with shoppers converting at 31% higher rates, highlighting the potential of AI-driven shopping methods.
- Seamless Shopping Experience: Users can simply describe what they need and instantly see up-to-date prices and availability from multiple merchants, streamlining the shopping process and reducing time spent switching between tabs.
- New Opportunities for Merchants: Klarna Shopping Search opens a high-intent discovery channel for merchants, showcasing retailers based on relevance and increasing brand visibility while enhancing sales opportunities.
See More
