JP Morgan Keeps Overweight Rating on Intuit, Reduces Price Target to $750
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 22 2025
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Source: Benzinga
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Analyst Views on INTU
Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 276.910
Low
700.00
Averages
814.59
High
880.00
Current: 276.910
Low
700.00
Averages
814.59
High
880.00
About INTU
Intuit Inc. offers a financial technology platform that helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. It also provides specialized tax products to accounting professionals. It helps small and mid-market businesses grow and run their business all in one place, including bookkeeping, getting paid, accessing capital, paying employees, getting and retaining customers, and managing their customer relationships. The Company's offerings include TTurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax Online are its tax preparation offerings for professional accountants. Its financial management includes payments and capital, compliance, human capital management, and marketing products and services. For accounting professionals, the Company provides professional tax and financial management products and services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

- Significant Stock Decline: On May 20, 2026, Intuit's stock plummeted from $383.93 to $307.07, a 20% drop, indicating severe pressure on the company during the 2026 tax season and a significant loss of investor confidence.
- Securities Fraud Investigation: Bleichmar Fonti & Auld LLP has initiated an investigation into Intuit, focusing on its pricing strategy in the DIY tax market, particularly as the company claimed to be well-prepared for the 2026 tax season while failing to remain competitive on price.
- Poor Financial Performance: In its fiscal Q3 2026 report, Intuit revealed that its tax season revenue did not meet expectations and faced pressure among price-sensitive DIY filers, highlighting the urgent need for the company to evolve its business model to meet market demands.
- Deteriorating Market Conditions: The total number of IRS filers is expected to decline by approximately 30 basis points, leading to only a 2% growth in TurboTax online paying units, marking the most significant industry-wide contraction since the post-COVID tax season, further exacerbating investor concerns about Intuit's future performance.
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- Market Rebound: The S&P 500 index rose by 0.58%, the Dow Jones Industrial Average increased by 0.91%, and the Nasdaq 100 index climbed by 0.64%, reflecting market optimism regarding a potential US-Iran peace agreement that could end military hostilities and reopen oil exports through the Strait of Hormuz.
- Consumer Confidence Boost: The University of Michigan's Consumer Sentiment Index increased by 4.1 to 48.9, surpassing expectations of 46.0, indicating a rise in consumer confidence that may stimulate spending and drive economic growth.
- Strong IPO Performance: SpaceX's IPO surged from $135 to nearly $160, marking a nearly 20% increase, which demonstrates strong demand in the space sector and could positively influence upcoming IPOs for AI companies.
- Airline Stocks Benefit: With falling oil prices, shares of United Airlines, American Airlines, and Southwest Airlines all rose over 3%, suggesting that airlines may improve profitability amid lower costs, thereby enhancing investor confidence.
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- Market Rebound: The S&P 500 rose 1.75%, the Dow Jones increased by 1.86%, and the Nasdaq 100 surged 3.29% as President Trump canceled military strikes on Iran, indicating a positive market response to easing geopolitical tensions.
- Chip Stocks Lead Gains: AI-related stocks drove chipmakers like Sandisk up over 14% and KLA Corp up over 13%, reflecting ongoing confidence in AI spending, which may further boost growth in the tech sector.
- Airline Stocks Benefit: With WTI crude oil prices falling more than 2%, airline stocks such as Alaska Air Group rose over 11%, and United Airlines and American Airlines increased over 9%, suggesting that lower fuel costs will enhance profitability prospects for these companies.
- Software Stocks Under Pressure: Oracle's stock fell over 8% due to higher-than-expected capital expenditures projected at $70 billion, exceeding market expectations by $20-25 billion, indicating concerns in the software sector that could impact overall tech stock performance.
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- Market Performance: The S&P 500 Index rose by 0.03%, the Dow Jones Industrial Average increased by 0.42%, and the Nasdaq 100 Index gained 0.37%, indicating a market recovery driven by chipmakers and AI-related stocks, despite weakness in software stocks.
- Software Stock Pressure: Oracle's stock plummeted over 11% due to higher-than-expected capital expenditures, forecasting full-year spending of $70 billion, which is $20-25 billion above market expectations, thereby limiting overall market gains.
- Economic Data Impact: Weekly US jobless claims unexpectedly rose to 229,000, marking a four-month high and indicating a weaker labor market, while the May Producer Price Index increased by 6.5% year-on-year, the largest gain in 3.5 years, highlighting ongoing inflationary pressures.
- Geopolitical Risks: Oil prices experienced heightened volatility as President Trump threatened more aggressive actions against Iran, raising concerns about Middle East tensions that could impact global energy supplies and increase market uncertainty.
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- Market Performance: The S&P 500 Index rose by 0.20%, the Dow Jones Industrial Average increased by 0.43%, and the Nasdaq 100 Index gained 0.53%, indicating a market recovery driven by chipmakers and AI-related stocks, despite Oracle's stock plummeting over 10% due to higher-than-expected capital expenditures.
- Economic Data Impact: Weekly US jobless claims unexpectedly rose to 229,000, a four-month high, reflecting a weaker labor market, while the May Producer Price Index increased by 6.5% year-over-year, surpassing expectations, suggesting persistent inflationary pressures that may influence Federal Reserve policy decisions.
- Oil Price Volatility: WTI crude oil prices exhibited extreme volatility as President Trump threatened continued attacks on Iran and control over the Kharg Island oil terminal, leading to heightened concerns about global energy supply, with prices rallying more than 1% at one point.
- International Market Dynamics: European stock markets showed mixed results, with the Euro Stoxx 50 up 0.41% and China's Shanghai Composite down 0.16%, reflecting global market sensitivity to geopolitical tensions that could impact investor confidence.
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- Market Share Growth: Despite a 51% year-to-date drop in stock price, Intuit continues to gain market share, indicating that its fundamentals remain strong, with a current P/E ratio of 18.5, the lowest in over a decade, suggesting enhanced valuation attractiveness.
- Robust Financial Performance: In Q3 of fiscal 2026, Intuit achieved a 10% year-over-year revenue growth, with net income rising by 9% and a net profit margin of 35.8%, demonstrating the company's ability to maintain stable revenue growth outside of tax season.
- Diversified Revenue Streams: TurboTax revenue grew by 7% year-over-year, while TurboTax Live is projected to grow by 36% in fiscal 2026, accounting for over half of total TurboTax revenue, showcasing the company's ongoing growth potential in its core products.
- Strong Global Business Solutions: Intuit's global business solutions segment saw a 15% year-over-year revenue increase, making up nearly 40% of total revenue, prompting the company to raise its full-year growth guidance to 16%, reflecting its strong performance in the rapidly evolving fintech sector.
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