JP Morgan Keeps Overweight Rating on Intuit, Reduces Price Target to $750
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 22 2025
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Source: Benzinga
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Analyst Views on INTU
Wall Street analysts forecast INTU stock price to rise
18 Analyst Rating
16 Buy
2 Hold
0 Sell
Strong Buy
Current: 307.070
Low
700.00
Averages
814.59
High
880.00
Current: 307.070
Low
700.00
Averages
814.59
High
880.00
About INTU
Intuit Inc. offers a financial technology platform that helps consumers and small and mid-market businesses prosper by delivering financial management, compliance, and marketing products and services. It also provides specialized tax products to accounting professionals. It helps small and mid-market businesses grow and run their business all in one place, including bookkeeping, getting paid, accessing capital, paying employees, getting and retaining customers, and managing their customer relationships. The Company's offerings include TTurboTax, Credit Karma, QuickBooks, Mailchimp, and Intuit Enterprise Suite. Lacerte, ProSeries, and ProConnect Tax Online are its tax preparation offerings for professional accountants. Its financial management includes payments and capital, compliance, human capital management, and marketing products and services. For accounting professionals, the Company provides professional tax and financial management products and services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Beat: Intuit's fiscal Q3 report revealed adjusted earnings per share of $12.80 and sales of $8.56 billion, both surpassing Wall Street estimates, indicating robust financial performance despite market reactions.
- Consumer Revenue Growth: The company reported an 8% year-over-year increase in consumer revenue to $5.3 billion, with TurboTax sales rising 7% to $4.4 billion and Credit Karma revenue up 15% to $631 million, showcasing the strength of its core business segments.
- Upgraded Guidance: Intuit raised its adjusted earnings forecast to between $23.80 and $23.85 per share, along with increasing its full-year sales target to between $21.34 billion and $21.37 billion, reflecting confidence in future performance.
- Stock Price Decline: Despite the positive earnings report, Intuit's stock plummeted 18.6%, indicating investor concerns about future performance, which may present a buying opportunity for some investors.
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- Securities Fraud Investigation: Bleichmar Fonti & Auld LLP has launched an investigation into Intuit for potential securities fraud due to its failure to meet price expectations during the 2026 tax season, resulting in a 20% stock drop on May 20, 2026.
- Significant Stock Decline: Intuit's stock plummeted from $383.93 to $307.07, a decrease of $76.86, reflecting investor disappointment in the company's financial performance, particularly under pressure from price-sensitive DIY tax filers.
- Poor Financial Performance: In its Q3 2026 earnings report, Intuit admitted it did not achieve the expected tax season revenue and indicated a need to evolve its business model to cater to low-end market demands, highlighting its competitive disadvantages.
- Deteriorating Market Conditions: TurboTax online paying units are projected to grow by only 2%, while total IRS filers are expected to decline by 30 basis points, marking the most significant industry-wide contraction since the post-COVID tax season, further exacerbating investor concerns.
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- Performance Exceeds Expectations: Intuit reported non-GAAP earnings per share of $12.80 and sales of $8.56 billion for fiscal Q3 2023, both surpassing Wall Street analyst estimates, indicating strong financial performance.
- Consumer Revenue Growth: The company saw an 8% year-over-year increase in consumer revenue to $5.3 billion, with TurboTax sales rising 7% to $4.4 billion and Credit Karma revenue up 15% to $631 million, demonstrating sustained growth in core business areas.
- Full-Year Guidance Raised: Intuit raised its adjusted earnings per share guidance to between $23.80 and $23.85, and its sales target to between $21.34 billion and $21.37 billion, reflecting confidence in future performance despite a lukewarm market reaction.
- Significant Stock Drop: Despite strong results, Intuit's stock plummeted 18.6% post-earnings, contrasting with a 0.9% rise in the S&P 500 and a 0.5% gain in the Nasdaq Composite, highlighting investor concerns about future growth prospects.
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- Share Price Recovery: The Trade Desk's shares surged 3.1% in the afternoon session, reaching $22.13, which is a 4% increase from the previous close, indicating market confidence in its future growth potential.
- Interest Rate Impact: A drop in the 10-year Treasury yield can boost SaaS valuations by 5-10%, highlighting the market's sensitivity to long-duration cash flows, particularly given the high renewal rates of these contracts.
- Market Sentiment Shift: With progress in Iran peace talks, market sentiment has calmed, leading investors to focus on SaaS companies that can leverage AI to extend their competitive moats, suggesting a healthier market environment compared to the previous day's broad sell-off.
- Long-term Underperformance: Despite today's rebound, The Trade Desk has declined 41.3% since the beginning of the year, and its current share price remains 75.4% below its 52-week high, reflecting ongoing concerns about its future growth trajectory.
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- Market Recovery: The S&P 500 rose by 0.37% and the Nasdaq 100 by 0.42%, with the Dow Jones Industrial Average hitting an all-time high, reflecting optimism about a potential US-Iran peace deal that could boost investor confidence.
- Consumer Sentiment Decline: The University of Michigan's consumer sentiment index was revised down to a record low of 44.8, below the expected 48.2, indicating growing concerns among consumers about the economic outlook, which may impact future spending.
- Rising Inflation Expectations: The 1-year inflation expectations for May were revised upward to 4.8%, exceeding the expected 4.6%, potentially prompting the Federal Reserve to consider interest rate hikes in upcoming meetings, which could pressure the stock market.
- Tech Stocks Lead Gains: Workday's stock surged over 5% after reporting Q1 adjusted EPS of $2.66, surpassing expectations, highlighting strong performance in the software sector and potentially attracting more investor interest in tech stocks.
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- Earnings Decline Impact: Susquehanna has lowered Intuit's price target from $640 to $550, primarily due to weak FQ3 results, particularly in the low-priced DIY tax return segment, indicating a bearish outlook on this aspect of the business.
- Workforce Reduction: Intuit announced a workforce reduction of about 17%, equating to approximately 3,000 employees, aimed at cost-cutting and addressing current market challenges, reflecting a strategic shift in response to competitive pressures.
- Revenue Structure Shift: TurboTax Live's revenue share increased from 41% last year to 53%, growing by 36%, while DIY revenues declined by about 26%, highlighting a significant divergence between high-end and low-end market performance that could impact future market share.
- Risk Warning: The research note indicates a downside risk to $275 for Intuit, potentially arising from government regulatory interventions, macroeconomic deterioration, or key management transitions, suggesting a more challenging operating environment ahead for the company.
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