JP Morgan Keeps Overweight Rating on HP and Increases Price Target to $30
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 28 2025
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Should l Buy HPQ?
Source: Benzinga
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Analyst Views on HPQ
Wall Street analysts forecast HPQ stock price to rise
14 Analyst Rating
1 Buy
10 Hold
3 Sell
Hold
Current: 18.930
Low
20.00
Averages
25.30
High
30.00
Current: 18.930
Low
20.00
Averages
25.30
High
30.00
About HPQ
HP Inc. is a global provider of sustainable devices, services and subscriptions for personal computing (PC), printing, three-dimensional (3D) printing, hybrid work, gaming and other related technologies. The Company’s segments include Personal Systems, Printing and Corporate Investments. Its Personal Systems segment offers desktops, notebooks, and workstations, thin clients, retail point-of-sale (POS) systems, displays, hybrid systems, software, solutions including endpoint security and services. Its Printing segment provides consumer and commercial printer hardware, supplies, services and solutions. Printing is also focused on graphics and 3D printing and personalization in the commercial and industrial markets. Its Corporate Investments segment includes certain business incubation and investment projects. Its security solutions provide layered resiliency using features such as containment and isolation technology as well as artificial intelligence (AI) deep learning.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
PC Market Faces Challenges from Soaring Memory Prices
- Surging Memory Prices: The demand for DRAM and NAND chips driven by AI infrastructure is causing memory prices to rise, with HP's bill of materials for PCs seeing memory and storage costs increase from 15%-18% to 35%, directly impacting its profit margins.
- Shifting Market Demand: Gartner forecasts a 10.4% decline in PC shipments in 2026, alongside a 17% increase in PC prices, prompting consumers and businesses to extend the lifespan of existing PCs, effectively eliminating budget PCs and putting pressure on the market.
- Profitability Pressure on HP: Although HP's Personal Systems revenue rose 11% year-over-year in Q1 2026, the surge in memory costs is expected to push its PC operating margins below long-term targets, posing risks to profitability.
- Apple's Market Opportunity: Apple's newly launched entry-level MacBook Neo priced at $599 capitalizes on rising Windows PC prices to attract budget-conscious consumers, and if successful in expanding its Mac user base, it will lay the groundwork for future growth.
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HP Faces Challenges but Optimistic Outlook Ahead
- Sales Decline Impact: HP's stock has dropped about 34% over the past year, and while PC sales remain solid, a decline in printer sales has led to flat revenue, adversely affecting the company's profitability.
- Cost Pressure: Rising operational expenses due to tariffs, manufacturing relocations, and increased memory component costs have pressured HP, with memory now accounting for 35% of PC builds, double the proportion from a few quarters ago, further squeezing profit margins.
- Dividend Appeal: Despite challenges, HP boasts a high dividend yield of 6.2% and has increased its dividend for 15 consecutive years, highlighting its potential as a quality dividend stock that attracts some investor interest.
- Future Growth Potential: HP plans to save approximately $1 billion in expenses by the end of fiscal 2028, and with the expected rollout of Windows 11 and growth in AI PCs, analysts predict revenue could rebound in the coming years, with AI PC shipments projected to reach 55% by the end of 2026.
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HP Stock Analysis: Undervalued with High Dividend
- Analyst Rating Divergence: While most Wall Street analysts rate HP stock as a sell or hold due to high costs and declining sales, the stock trades at $19 per share with a low P/E ratio of 7, indicating potential undervaluation.
- High Dividend Appeal: HP boasts a dividend yield of 6.2%, one of the highest among non-REIT or BDC companies, and has consistently increased its dividend for 15 years, showcasing strong cash flow and shareholder return capabilities.
- Cost Pressures and Earnings Outlook: HP faces rising costs due to increased memory component demand, projecting earnings at the lower end of its guidance for this fiscal year, which has dampened investor confidence; however, the company plans to cut approximately $1 billion in expenses by the end of fiscal 2028, which is expected to improve future profitability.
- Market Opportunities and Product Upgrades: With the launch of Windows 11 and the rise of AI personal computers, HP anticipates sales growth in the coming years, as AI PC shipments have increased from 25% to 35%, projected to reach 55% by the end of 2026, driving revenue and earnings growth.
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- Technical Analysis Tool: Comparing the current stock price to the 200-day moving average can provide valuable insights for investors, helping to assess market trends and potential buying opportunities.
- ETF Trading Mechanism: ETFs trade similarly to stocks, where investors buy and sell 'units' that can be created or destroyed based on demand, impacting the liquidity and market performance of the ETF.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in shares outstanding for ETFs helps identify those experiencing significant inflows or outflows, which can affect the underlying stocks held within the ETFs and influence overall market dynamics.
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- Affordable Product Launch: Apple introduced several affordable products this week, contrasting with the general trend of rising prices in the tech hardware market.
- Market Trend Defiance: The launch reflects Apple's strategy to offer budget-friendly options amidst increasing costs in the technology sector.
See More
Apple Introduces Budget-Friendly iPhones, $599 MacBook, and Major Initiative for Affordability
- Affordable Product Launch: Apple introduced several affordable products this week.
- Defying Market Trends: This move contrasts with the broader tech hardware market, which has been experiencing rising costs and higher prices.
See More
PC Market Faces Challenges from Soaring Memory Prices
- Surging Memory Prices: The demand for DRAM and NAND chips driven by AI infrastructure is causing memory prices to rise, with HP's bill of materials for PCs seeing memory and storage costs increase from 15%-18% to 35%, directly impacting its profit margins.
- Shifting Market Demand: Gartner forecasts a 10.4% decline in PC shipments in 2026, alongside a 17% increase in PC prices, prompting consumers and businesses to extend the lifespan of existing PCs, effectively eliminating budget PCs and putting pressure on the market.
- Profitability Pressure on HP: Although HP's Personal Systems revenue rose 11% year-over-year in Q1 2026, the surge in memory costs is expected to push its PC operating margins below long-term targets, posing risks to profitability.
- Apple's Market Opportunity: Apple's newly launched entry-level MacBook Neo priced at $599 capitalizes on rising Windows PC prices to attract budget-conscious consumers, and if successful in expanding its Mac user base, it will lay the groundwork for future growth.
See More
HP Faces Challenges but Optimistic Outlook Ahead
- Sales Decline Impact: HP's stock has dropped about 34% over the past year, and while PC sales remain solid, a decline in printer sales has led to flat revenue, adversely affecting the company's profitability.
- Cost Pressure: Rising operational expenses due to tariffs, manufacturing relocations, and increased memory component costs have pressured HP, with memory now accounting for 35% of PC builds, double the proportion from a few quarters ago, further squeezing profit margins.
- Dividend Appeal: Despite challenges, HP boasts a high dividend yield of 6.2% and has increased its dividend for 15 consecutive years, highlighting its potential as a quality dividend stock that attracts some investor interest.
- Future Growth Potential: HP plans to save approximately $1 billion in expenses by the end of fiscal 2028, and with the expected rollout of Windows 11 and growth in AI PCs, analysts predict revenue could rebound in the coming years, with AI PC shipments projected to reach 55% by the end of 2026.
See More
HP Stock Analysis: Undervalued with High Dividend
- Analyst Rating Divergence: While most Wall Street analysts rate HP stock as a sell or hold due to high costs and declining sales, the stock trades at $19 per share with a low P/E ratio of 7, indicating potential undervaluation.
- High Dividend Appeal: HP boasts a dividend yield of 6.2%, one of the highest among non-REIT or BDC companies, and has consistently increased its dividend for 15 years, showcasing strong cash flow and shareholder return capabilities.
- Cost Pressures and Earnings Outlook: HP faces rising costs due to increased memory component demand, projecting earnings at the lower end of its guidance for this fiscal year, which has dampened investor confidence; however, the company plans to cut approximately $1 billion in expenses by the end of fiscal 2028, which is expected to improve future profitability.
- Market Opportunities and Product Upgrades: With the launch of Windows 11 and the rise of AI personal computers, HP anticipates sales growth in the coming years, as AI PC shipments have increased from 25% to 35%, projected to reach 55% by the end of 2026, driving revenue and earnings growth.
See More
FDRR Stock Price Analysis and ETF Dynamics
- Price Fluctuation Analysis: FDRR's 52-week low is $43.06 and high is $63.34, with the current trading price at $60.46, indicating price volatility near the high point that may influence investor buying decisions.
- Technical Analysis Tool: Comparing the current stock price to the 200-day moving average can provide valuable insights for investors, helping to assess market trends and potential buying opportunities.
- ETF Trading Mechanism: ETFs trade similarly to stocks, where investors buy and sell 'units' that can be created or destroyed based on demand, impacting the liquidity and market performance of the ETF.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in shares outstanding for ETFs helps identify those experiencing significant inflows or outflows, which can affect the underlying stocks held within the ETFs and influence overall market dynamics.
See More
Apple Launch Week: The Importance of Budget-Friendly iPhones and MacBooks Today.
- Affordable Product Launch: Apple introduced several affordable products this week, contrasting with the general trend of rising prices in the tech hardware market.
- Market Trend Defiance: The launch reflects Apple's strategy to offer budget-friendly options amidst increasing costs in the technology sector.
See More
Apple Introduces Budget-Friendly iPhones, $599 MacBook, and Major Initiative for Affordability
- Affordable Product Launch: Apple introduced several affordable products this week.
- Defying Market Trends: This move contrasts with the broader tech hardware market, which has been experiencing rising costs and higher prices.
See More
