Investment Choices in Beauty: Ulta vs. Estée Lauder
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: Fool
- Ulta's Revenue Growth: In FY 2025, Ulta Beauty reported nearly $12.4 billion in revenue, reflecting a 9.7% increase year-over-year, and despite a slight decline in net income to approximately $1.2 billion, it demonstrates profitability in a cautious consumer environment, indicating the resilience of its retail model.
- Estée Lauder's Challenges: Estée Lauder's revenue for FY 2025 reached nearly $14.3 billion, an 8.5% decline compared to the previous year, resulting in a net loss of approximately $1.1 billion, highlighting significant challenges in key markets like Mainland China and the vulnerability of its brand reliance.
- Competitive Risk Analysis: Ulta Beauty faces fierce competition from mass merchandisers like Target and online marketplaces such as Amazon, with its top ten suppliers accounting for 51% of net sales, indicating that any disruption in the supply chain could impact its market position.
- Valuation Comparison: Ulta's forward P/E ratio stands at 17.6x and P/S ratio at 1.8x, compared to Estée Lauder's 36.7x and 2.3x, suggesting a more conservative valuation for Ulta, which may appeal to investors seeking stability in their investments.
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Analyst Views on ULTA
Wall Street analysts forecast ULTA stock price to rise
22 Analyst Rating
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 471.210
Low
450.00
Averages
647.83
High
780.00
Current: 471.210
Low
450.00
Averages
647.83
High
780.00
About ULTA
Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Significant Sales Growth: Ulta Beauty reported a 11.1% increase in net sales for Q1, reaching $3.2 billion, with contributions from all channels and major categories, indicating a strengthened competitive position in the prestige beauty market.
- Improved Profitability: Gross margin rose by 100 basis points to 40.1%, primarily due to reduced inventory shrink and higher merchandise margins, while operating profit increased by 11.6% to $448 million, reflecting successful cost control and efficiency improvements.
- Expanded Stock Buyback Plan: The company raised its fiscal 2026 stock buyback target from $1 billion to $1.5 billion, demonstrating management's confidence in future profitability and creating greater value for shareholders.
- Optimistic Outlook: Despite facing macroeconomic uncertainties, Ulta maintains its sales growth guidance between 6% and 7% and expects diluted EPS to reach between $28.36 and $28.80, showcasing confidence in future performance.
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- Strong Performance: Ulta Beauty reported solid comparable store sales in Q1, primarily driven by February, with both top and bottom lines exceeding expectations, demonstrating the resilience of the beauty sector despite pressures on discretionary spending.
- Raised Full-Year Guidance: The company lifted its FY26 EPS guidance to a range of $28.36 to $28.80, reflecting confidence in future growth, although analysts express concerns about the limited guidance flow-through and tougher comparisons in the second half.
- Intensifying Competition: Analysts note that Ulta faces increasing competition, with tougher comparable store sales ahead, which could impact future growth, although Ulta's unique positioning in the market is expected to support its long-term success.
- Stock Underperformance: Despite solid business performance, Ulta's stock has underperformed relative to the S&P 500 this year, raising market caution regarding its future growth; analysts believe that as long as Ulta maintains revenue growth and healthy margins, its stock valuation can offset macro and competitive risks.
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