Hydrogen Market Sees New Opportunities
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 26 2026
0mins
Source: Fool
- Bloom Energy Financials: In Q1, Bloom Energy reported $751 million in solid oxide fuel cell revenue, achieving a non-GAAP profit of $0.44 per share, significantly improving from the previous year and demonstrating the viability of its business model.
- Hydrogen Market Outlook: The hydrogen market is projected to reach $600 billion by 2035, up from $280 billion in 2025, with Bloom Energy's success providing new market opportunities for Plug Power and attracting investor interest.
- Plug Power's Technical Limitations: While Plug Power's hydrogen fuel cell technology is applied in industrial forklifts, it is limited to hydrogen, whereas Bloom Energy's systems can utilize hydrogen, natural gas, or biogas, showcasing greater flexibility and market adaptability.
- Analyst Expectations: Although Plug Power remains unprofitable, analysts expect its revenue to grow 15% this year and accelerate to 18% next year, with a current price target of $3.69, reflecting a 40% upside from its present price and indicating optimism about its future financial progress.
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Analyst Views on PLUG
Wall Street analysts forecast PLUG stock price to fall
15 Analyst Rating
4 Buy
8 Hold
3 Sell
Hold
Current: 2.640
Low
0.75
Averages
2.46
High
7.00
Current: 2.640
Low
0.75
Averages
2.46
High
7.00
About PLUG
Plug Power Inc. is engaged in providing an end-to-end hydrogen ecosystem, from production, storage, and delivery to energy generation. The Company is focused on delivering hydrogen solutions. Its vertically integrated, end-to-end hydrogen solutions are designed to fit customer needs, including hydrogen production equipment and the delivery of hydrogen fuel, including fuel cells, proton exchange membrane (PEM) electrolyzers, hydrogen liquefiers, liquid hydrogen cryogenic solutions, and hydrogen production. Its product and service portfolio includes GenDrive, GenFuel, GenCare, GenKey, GenEco Electrolyzers, Liquefaction Systems, Cryogenic Equipment, GenSure, and Liquid Hydrogen. GenDrive is a hydrogen fueled PEM fuel cell system, providing power to material handling electric vehicles (EVs), including Class 1, 2, 3 and 6 electric forklifts, automated guided vehicles, and ground support equipment. GenFuel is a liquid hydrogen fueling, delivery, generation, storage, and dispensing system.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Plug Power Secures 50 MW Electrolyzer Order for Australian Hydrogen Project
- Order Confirmation: Plug Power announced it secured a 50 MW electrolyzer order for the Hunter Valley Hydrogen Hub in Australia, with the project reaching a final investment decision, which is expected to enhance the company's growth in the renewable hydrogen market.
- Capacity Expectations: The facility is projected to produce 4,700 metric tons of renewable hydrogen annually at full capacity, significantly elevating Plug Power's position in the global hydrogen supply chain and laying a foundation for future growth.
- Decarbonization Support: Developed by Orica, the Hunter Valley project aims to produce renewable hydrogen to displace natural gas in ammonia production, supporting Orica's decarbonization efforts and highlighting the importance of renewable energy in industrial applications.
- Industry Leadership: As Australia's largest green hydrogen project, Hunter Valley is the first to receive support from the Australian Renewable Energy Agency's Hydrogen Headstart program and move into the execution phase, marking Plug Power's strategic advantage in the global hydrogen market.
See More
Iran Missile Attack Causes Industrial Stocks to Fall
- Oil Price Surge: Iran's missile attack on commercial tankers in the Strait of Hormuz has pushed Brent crude prices toward $75 and WTI to around $71, directly compressing operating margins in sectors like airlines, trucking, and machinery, leading to an overall decline of about 2% in the industrial sector.
- Market Overreaction: While industrial stocks broadly declined, the market's reaction appeared overly severe, particularly with electronic components and renewables companies like Corning and Enphase experiencing drops of 7-9%, indicating heightened sensitivity to geopolitical risks among investors.
- Fed Policy Impact: The hawkish stance of new Fed Chair Kevin Warsh has raised expectations for a 2026 rate hike, pushing the 10-year Treasury yield to approximately 4.47%, which further increases financing costs for the industrial sector, exacerbating investor concerns about future profitability.
- Investment Opportunity Assessment: Despite Kimball Solutions' stock price falling 13.3% year-to-date, the volatility in the market presents investors with opportunities to buy high-quality stocks at lower prices, suggesting that long-term investors may benefit from the current market conditions.
See More
Growth Stock Opportunities Amid Market Turmoil
- Hydrogen Market Outlook: Plug Power has been unprofitable for 29 years, but as hydrogen technology gains mainstream acceptance, it is projected to achieve profitability by late 2028, reflecting the growth potential of the hydrogen sector, especially with the global hydrogen market expected to double by 2035.
- ServiceNow's Growth Potential: Despite ServiceNow's stock price nearly halving over the past year, its first-quarter non-GAAP revenue reached nearly $3.7 billion, up 19% year-over-year, showcasing its leadership in enterprise application development and a customer renewal rate exceeding 97%, indicating sustainable future growth.
- Marvell Technology's Market Opportunities: Marvell Technology's stock has fallen 20% from its June peak, yet its revenue grew over 40% last year, with similar growth expected in the coming years, particularly as demand for AI infrastructure continues to rise, highlighting its competitiveness in the data center hardware market.
- AI Industry Competitive Landscape: As AI technology becomes more widespread, Marvell's collaboration with companies like Amazon in high-performance processors could enhance its market share in the rapidly growing AI sector, which is projected to reach $550 billion by 2035.
See More
Small Investments, Big Potential: Oklo and Plug Power
- Oklo Microreactor Innovation: Oklo's Aurora microreactor generates 1.5 MWe individually, but can connect to others for up to 75 MWe, making it deployable in remote areas; expected to launch in 2027, it could reshape the nuclear energy market over the next decade.
- Revenue Growth Expectations: Analysts forecast Oklo's revenue to surge from $1 million in 2026 to $55 million in 2028, driven by strong demand from cloud and AI data centers, highlighting its long-term growth potential.
- Plug Power Market Expansion: Plug Power's fuel cell systems increased from 50,000 at the end of 2021 to 74,000 by 2025, showcasing rapid growth in the hydrogen market, particularly through partnerships with major clients like Amazon and Walmart.
- Green Hydrogen Facility Development: Plug Power is building six new green hydrogen facilities for the U.S. Department of Energy and secured a 275 MW electrolyzer contract, with revenue expected to grow at an 18% CAGR from 2025 to 2028, reflecting strong demand in the green hydrogen market.
See More
Plug Power's Profitability Forecast Under Scrutiny
- Significant Sales Growth: Over the past decade, Plug Power has achieved remarkable sales growth, demonstrating strong sales capabilities in its fuel cell and hydrogen offerings; however, the company has failed to turn a profit since its inception in 1997, negatively impacting investor confidence.
- Repeated Profit Forecast Failures: Management has repeatedly predicted profitability, such as forecasting EBITDA breakeven in 2014, only to end that year with a $33.6 million loss, leading investors to approach future profitability projections with caution due to this historical track record.
- Diverse Profitability Plans: In an April 2026 investor presentation, Plug Power outlined various measures to achieve profitability, including raising prices in its material handling business and consolidating operating sites; however, the success of these initiatives remains uncertain.
- Capital Demand Pressure: The company faces a $1 billion debt burden and had only $223 million in cash as of March 2026, necessitating debt servicing while maintaining operations, which is likely to lead to equity issuance, potentially diluting shareholder value.
See More
Plug Power Projects Profitability by 2028
- Profitability Forecast: Plug Power projects to generate positive operating income by the end of 2027 and achieve overall profitability by the end of 2028, although the company's history of unmet profitability targets makes investors cautious.
- Historical Performance: Since its founding in 1997, Plug Power has never turned a profit, with management previously missing forecasts, such as the 2016 Q4 EBITDA breakeven prediction, which resulted in a $9.4 million loss instead.
- Cost Control Measures: Management plans to implement various strategies to reduce expenses, including raising prices in its material handling business and consolidating operations, yet the success of these measures is uncertain, especially given the company's $1 billion debt obligations.
- Capital Raising Risks: With a dwindling cash position, Plug Power may need to raise capital through equity issuance, leading to shareholder dilution, and investors should monitor the company's ability to achieve positive EBITDA by the end of 2026 to rebuild trust.
See More
Plug Power Secures 50 MW Electrolyzer Order for Australian Hydrogen Project
- Order Confirmation: Plug Power announced it secured a 50 MW electrolyzer order for the Hunter Valley Hydrogen Hub in Australia, with the project reaching a final investment decision, which is expected to enhance the company's growth in the renewable hydrogen market.
- Capacity Expectations: The facility is projected to produce 4,700 metric tons of renewable hydrogen annually at full capacity, significantly elevating Plug Power's position in the global hydrogen supply chain and laying a foundation for future growth.
- Decarbonization Support: Developed by Orica, the Hunter Valley project aims to produce renewable hydrogen to displace natural gas in ammonia production, supporting Orica's decarbonization efforts and highlighting the importance of renewable energy in industrial applications.
- Industry Leadership: As Australia's largest green hydrogen project, Hunter Valley is the first to receive support from the Australian Renewable Energy Agency's Hydrogen Headstart program and move into the execution phase, marking Plug Power's strategic advantage in the global hydrogen market.
See More
Iran Missile Attack Causes Industrial Stocks to Fall
- Oil Price Surge: Iran's missile attack on commercial tankers in the Strait of Hormuz has pushed Brent crude prices toward $75 and WTI to around $71, directly compressing operating margins in sectors like airlines, trucking, and machinery, leading to an overall decline of about 2% in the industrial sector.
- Market Overreaction: While industrial stocks broadly declined, the market's reaction appeared overly severe, particularly with electronic components and renewables companies like Corning and Enphase experiencing drops of 7-9%, indicating heightened sensitivity to geopolitical risks among investors.
- Fed Policy Impact: The hawkish stance of new Fed Chair Kevin Warsh has raised expectations for a 2026 rate hike, pushing the 10-year Treasury yield to approximately 4.47%, which further increases financing costs for the industrial sector, exacerbating investor concerns about future profitability.
- Investment Opportunity Assessment: Despite Kimball Solutions' stock price falling 13.3% year-to-date, the volatility in the market presents investors with opportunities to buy high-quality stocks at lower prices, suggesting that long-term investors may benefit from the current market conditions.
See More
Growth Stock Opportunities Amid Market Turmoil
- Hydrogen Market Outlook: Plug Power has been unprofitable for 29 years, but as hydrogen technology gains mainstream acceptance, it is projected to achieve profitability by late 2028, reflecting the growth potential of the hydrogen sector, especially with the global hydrogen market expected to double by 2035.
- ServiceNow's Growth Potential: Despite ServiceNow's stock price nearly halving over the past year, its first-quarter non-GAAP revenue reached nearly $3.7 billion, up 19% year-over-year, showcasing its leadership in enterprise application development and a customer renewal rate exceeding 97%, indicating sustainable future growth.
- Marvell Technology's Market Opportunities: Marvell Technology's stock has fallen 20% from its June peak, yet its revenue grew over 40% last year, with similar growth expected in the coming years, particularly as demand for AI infrastructure continues to rise, highlighting its competitiveness in the data center hardware market.
- AI Industry Competitive Landscape: As AI technology becomes more widespread, Marvell's collaboration with companies like Amazon in high-performance processors could enhance its market share in the rapidly growing AI sector, which is projected to reach $550 billion by 2035.
See More
Small Investments, Big Potential: Oklo and Plug Power
- Oklo Microreactor Innovation: Oklo's Aurora microreactor generates 1.5 MWe individually, but can connect to others for up to 75 MWe, making it deployable in remote areas; expected to launch in 2027, it could reshape the nuclear energy market over the next decade.
- Revenue Growth Expectations: Analysts forecast Oklo's revenue to surge from $1 million in 2026 to $55 million in 2028, driven by strong demand from cloud and AI data centers, highlighting its long-term growth potential.
- Plug Power Market Expansion: Plug Power's fuel cell systems increased from 50,000 at the end of 2021 to 74,000 by 2025, showcasing rapid growth in the hydrogen market, particularly through partnerships with major clients like Amazon and Walmart.
- Green Hydrogen Facility Development: Plug Power is building six new green hydrogen facilities for the U.S. Department of Energy and secured a 275 MW electrolyzer contract, with revenue expected to grow at an 18% CAGR from 2025 to 2028, reflecting strong demand in the green hydrogen market.
See More
Plug Power's Profitability Forecast Under Scrutiny
- Significant Sales Growth: Over the past decade, Plug Power has achieved remarkable sales growth, demonstrating strong sales capabilities in its fuel cell and hydrogen offerings; however, the company has failed to turn a profit since its inception in 1997, negatively impacting investor confidence.
- Repeated Profit Forecast Failures: Management has repeatedly predicted profitability, such as forecasting EBITDA breakeven in 2014, only to end that year with a $33.6 million loss, leading investors to approach future profitability projections with caution due to this historical track record.
- Diverse Profitability Plans: In an April 2026 investor presentation, Plug Power outlined various measures to achieve profitability, including raising prices in its material handling business and consolidating operating sites; however, the success of these initiatives remains uncertain.
- Capital Demand Pressure: The company faces a $1 billion debt burden and had only $223 million in cash as of March 2026, necessitating debt servicing while maintaining operations, which is likely to lead to equity issuance, potentially diluting shareholder value.
See More
Plug Power Projects Profitability by 2028
- Profitability Forecast: Plug Power projects to generate positive operating income by the end of 2027 and achieve overall profitability by the end of 2028, although the company's history of unmet profitability targets makes investors cautious.
- Historical Performance: Since its founding in 1997, Plug Power has never turned a profit, with management previously missing forecasts, such as the 2016 Q4 EBITDA breakeven prediction, which resulted in a $9.4 million loss instead.
- Cost Control Measures: Management plans to implement various strategies to reduce expenses, including raising prices in its material handling business and consolidating operations, yet the success of these measures is uncertain, especially given the company's $1 billion debt obligations.
- Capital Raising Risks: With a dwindling cash position, Plug Power may need to raise capital through equity issuance, leading to shareholder dilution, and investors should monitor the company's ability to achieve positive EBITDA by the end of 2026 to rebuild trust.
See More
