Hertz Extends Gold Squad Program to 2026, Welcoming Over 109 Million Travelers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 18 2025
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Should l Buy HTZ?
Source: Newsfilter
- Gold Squad Program Extension: Hertz has announced the extension of its Gold Squad Golden Retriever ambassador program into 2026, with plans to delight millions of travelers during its final 2025 appearance, enhancing customer experience and strengthening brand image.
- Holiday Travel Trends: According to Hertz's partner AAA, over 109 million Americans are expected to travel this holiday season, an increase of over two million from last year, indicating robust growth in holiday rental demand.
- Peak Rental Day: December 20 is projected to be the busiest rental car pick-up day nationwide, with Hertz aiming to meet customer demand through early reservations and a wide selection of vehicles, thereby enhancing its market competitiveness.
- New Vehicle Launches: Hertz customers will be among the first to drive thousands of 2026 vehicles, including the Cadillac CT5 and Ford Mustang EcoBoost, further attracting consumers and enhancing brand appeal.
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Analyst Views on HTZ
Wall Street analysts forecast HTZ stock price to fall
3 Analyst Rating
0 Buy
2 Hold
1 Sell
Moderate Sell
Current: 5.120
Low
3.00
Averages
4.83
High
6.00
Current: 5.120
Low
3.00
Averages
4.83
High
6.00
About HTZ
Hertz Global Holdings, Inc. is a car rental and mobility solutions provider. The Company's subsidiaries and licensees operate the Hertz, Dollar, Thrifty and Firefly vehicle rental brands with more than 11,000 rental locations in 160 countries around the globe, as well as the Hertz Car Sales brand, which offers a range of used cars for sale online and at locations across the United States, and the Hertz 24/7 car sharing business in Europe. The Company's segments include Americas RAC and International RAC. Its Americas RAC segment includes rental of vehicles, as well as sales of vehicles and value-added services, in the United States, Canada, Latin America and the Caribbean. The Company's International RAC segment includes rental of vehicles, as well as sales of vehicles and value-added services, in locations other than the United States, Canada, Latin America and the Caribbean. The Company has franchisees and partners that operate rental locations under its brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Partnership with Amazon: The company has entered a strategic partnership with Amazon to sell used cars online, aiming to improve sales and provide customers with a more convenient purchasing experience.
Financial Challenges: Hertz has faced substantial financial difficulties, including a massive net loss in 2024 and increasing depreciation costs, which have raised concerns among investors regarding the company's long-term viability.
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- Call Participation Method: Investors can register for the earnings call through the company's Investor Relations page, encouraging participants to dial in 15 minutes early to avoid delays, reflecting the company's focus on enhancing investor experience.
- Web Replay Service: A web replay of the call will be available on the company's website for approximately one year after the event, ensuring that investors who cannot attend live can access key information, thereby increasing information accessibility.
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- Technology Upgrade: Kyndryl will leverage its Agentic AI Framework to help Hertz modernize core technology, improving system speed, reliability, and manageability, thereby enhancing customer experience.
- Process Optimization: The collaboration will integrate AI-driven automation to streamline Hertz's workflows and reduce complexity, ensuring a smoother rental experience for customers.
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- Cloud Migration Strategy: Key components of the agreement include migrating mainframe systems to cloud architectures and consolidating IT platforms to create a more integrated technology environment, further optimizing Hertz's operational workflows.
- Global Service Capability: As the world's largest IT infrastructure services provider, Kyndryl is committed to providing modern technology support to Hertz, leveraging its capabilities across over 60 countries to facilitate the company's ongoing evolution.
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Job Market Overview: The recent jobs report appears strong, but there are underlying concerns regarding the impact of artificial intelligence on employment.
Sector Vulnerability: Certain professions, like software development, may be more at risk from AI advancements compared to others, such as nursing.
See More
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- Portfolio Update: Ackman's latest investment presentation reveals a 10% stake in Meta, although the exact position size remains undisclosed, indicating strong confidence in Meta's long-term potential.
- AI Potential Assessment: Ackman believes that Meta's current share price underestimates its long-term growth potential from AI, emphasizing the company's leadership in the rapidly growing digital advertising market and its status as a beneficiary of AI integration.
- User Base Growth: With 3.5 billion daily active users and a growing user base, combined with an experienced leadership team, Ackman expresses optimism about Meta's future performance.
- Investment Principles Overview: Ackman's investment criteria include predictable free cash flow, formidable barriers to entry, and attractive valuations, providing a solid foundation for his investment in Meta.
See More
Five Months Later: Analyzing the Pros, Cons, and Risks of Hertz's Partnership with Amazon
Hertz's Stock Performance: Hertz Global Holdings has seen a significant decline in its stock value, with shares down over 79% in the past five years, including a nearly 43% loss since reaching a one-year high in April 2025.
Partnership with Amazon: The company has entered a strategic partnership with Amazon to sell used cars online, aiming to improve sales and provide customers with a more convenient purchasing experience.
Financial Challenges: Hertz has faced substantial financial difficulties, including a massive net loss in 2024 and increasing depreciation costs, which have raised concerns among investors regarding the company's long-term viability.
Analyst Ratings: While Amazon has received a favorable "Buy" rating from analysts, Hertz has been assigned a "Reduce" rating, reflecting a lack of confidence in its recovery and growth potential compared to its competitors.
See More
Hertz to Report Q4 and Full Year 2025 Financial Results
- Earnings Report Schedule: Hertz Global Holdings plans to release its Q4 and full year 2025 financial results on February 26, 2026, at 8:00 a.m. ET, followed by an earnings call at 9:00 a.m., demonstrating the company's commitment to transparency and investor communication.
- Call Participation Method: Investors can register for the earnings call through the company's Investor Relations page, encouraging participants to dial in 15 minutes early to avoid delays, reflecting the company's focus on enhancing investor experience.
- Web Replay Service: A web replay of the call will be available on the company's website for approximately one year after the event, ensuring that investors who cannot attend live can access key information, thereby increasing information accessibility.
- Company Overview: Hertz Global Holdings is a leading car rental and mobility solutions provider with over 11,000 rental locations in 160 countries, showcasing its extensive global reach and market influence.
See More
Hertz Extends Five-Year Tech Partnership with Kyndryl to Enhance Operational Efficiency
- Partnership Renewal: Hertz has extended its five-year collaboration with infrastructure services provider Kyndryl to modernize critical systems and operations, which is expected to significantly enhance operational efficiency.
- Technology Upgrade: Kyndryl will leverage its Agentic AI Framework to help Hertz modernize core technology, improving system speed, reliability, and manageability, thereby enhancing customer experience.
- Process Optimization: The collaboration will integrate AI-driven automation to streamline Hertz's workflows and reduce complexity, ensuring a smoother rental experience for customers.
- Strategic Implications: This technology partnership reflects Hertz's commitment to evolving its tech stack to meet future business needs, aiming to support long-term growth and competitive positioning in the market.
See More
Kyndryl Extends Five-Year Agreement with Hertz to Enhance Technology Ecosystem
- Technology Ecosystem Upgrade: Kyndryl has extended its five-year agreement with Hertz to leverage its Agentic AI Framework and consulting services, aiming to enhance Hertz's technology ecosystem and improve operational efficiency and customer experience.
- Accelerated Decision-Making: Kyndryl's transformation services will assist Hertz in speeding up decision-making processes and improving system reliability, thereby providing customers with a faster and more seamless rental experience to meet market demands for efficient service.
- Cloud Migration Strategy: Key components of the agreement include migrating mainframe systems to cloud architectures and consolidating IT platforms to create a more integrated technology environment, further optimizing Hertz's operational workflows.
- Global Service Capability: As the world's largest IT infrastructure services provider, Kyndryl is committed to providing modern technology support to Hertz, leveraging its capabilities across over 60 countries to facilitate the company's ongoing evolution.
See More
