Hasbro Reports Q1 Results Amid Cyber Incident
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Source: stocktwits
- Cyber Incident Impact: Hasbro confirmed a data breach in March, expecting about $20 million in additional operating expenses; while the threat has been contained, full system restoration is anticipated by June, potentially affecting revenue in the second half of the year.
- Q1 Financial Highlights: Total revenue rose 13% year-on-year to $1 billion, although it fell short of Koyfin's $1.1 billion estimate; adjusted EBITDA stood at $339.4 million, surpassing the $317.8 million forecast, indicating resilience amid challenges.
- Revenue Delays: Due to the cyber incident, consumer products revenue expected to be between $40 million and $60 million will be delayed from Q2 to the second half of the year, which may impact the company's overall revenue growth outlook.
- Market Sentiment Shift: Despite a mixed Q1 report, Hasbro's stock has gained over 30% in the past year, and retail investor sentiment on Stocktwits shifted from 'bearish' to 'bullish' in the last 24 hours, reflecting renewed confidence in the company's future prospects.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 84.960
Low
90.00
Averages
95.71
High
100.00
Current: 84.960
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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