Hagerty Launches Automotive Channel on Prime Video
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Should l Buy HGTY?
Source: Newsfilter
- Channel Launch: Hagerty has launched a free automotive enthusiast ad-supported channel on Prime Video, marking a significant expansion of its content availability across thousands of compatible devices, thereby enhancing its influence in automotive culture.
- Rich Content: The channel offers 24/7 high-quality original programming with hundreds of hours of content, updated weekly, aimed at attracting more car enthusiasts and increasing user engagement and brand loyalty.
- Audience Engagement: Programs like 'ICONS' and 'Barn Find Hunter' have garnered over 785 million views, showcasing Hagerty's strong impact in the automotive media space and the high demand for its content.
- Brand Positioning: By offering innovative insurance products and engaging media content, Hagerty protects 2.7 million vehicles, further solidifying its leadership in the automotive enthusiast community and driving long-term growth and market expansion.
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Analyst Views on HGTY
Wall Street analysts forecast HGTY stock price to rise
4 Analyst Rating
1 Buy
3 Hold
0 Sell
Hold
Current: 9.960
Low
11.00
Averages
13.50
High
15.00
Current: 9.960
Low
11.00
Averages
13.50
High
15.00
About HGTY
Hagerty, Inc. is an automotive enthusiast brand. The Company is a provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the Americans who self-describe as car enthusiasts. Through its insurance business, the Company acts as a Managing General Agent (MGA) by underwriting, selling, and servicing collector car and enthusiast vehicle insurance policies. In addition, the Company offers Hagerty Drivers Club (HDC) memberships, which are primarily bundled with its insurance policies and give subscribers access to an array of products and services, including emergency roadside assistance, Hagerty Drivers Club Magazine, automotive enthusiast events, its proprietary vehicle valuation tool, and special vehicle-related discounts. It provides insurance for approximately 2.6 million collector cars and enthusiast vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Share Expansion: Hagerty added a record 371,000 new members, with written premiums growing by 14%, increasing its market share to 7% within a target market of 36 million vehicles, solidifying its position as the second-largest player globally in the automotive insurance sector.
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