GTA 6 Pre-Orders Start June 25, Pricing Details Released
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
0mins
Source: seekingalpha
- Pre-Order Launch: Rockstar Games confirmed that pre-orders for Grand Theft Auto 6 will begin at midnight local time on June 25, which is expected to generate significant early interest among gamers.
- Pricing Strategy: The game will retail for $79.99 on Sony PS5 and Xbox Series X/S, with the Ultimate Edition priced at $99.99, reflecting the company's confidence in high-quality content and its market positioning.
- Earnings Power Improvement: BTIG initiated coverage of Take-Two Interactive (TTWO) with a Buy rating, forecasting that GTA 6 will catalyze an average earnings power of $10 over FY27-29, indicating the game's long-term profitability potential.
- Price Target Setting: BTIG analyst set a price target of $290 for Take-Two, suggesting that based on past successes of Rockstar titles, there is potential for multiple expansions during the pre-release marketing cycle.
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Analyst Views on TTWO
Wall Street analysts forecast TTWO stock price to rise
14 Analyst Rating
14 Buy
0 Hold
0 Sell
Strong Buy
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
About TTWO
Take-Two Interactive Software, Inc. is a developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, and Zynga. Its products are designed for console gaming systems, including, but not limited to, the Sony Computer Entertainment, Inc. (Sony) PlayStation4 (PS4) and PlayStation5 (PS5), the Microsoft Corporation (Microsoft) Xbox One (Xbox One) and Xbox Series XS (Xbox Series XS), and the Nintendo Switch (Switch), as well as mobile, including smartphones and tablets, and personal computers (PC). It delivers its products through physical retail, digital download, online platforms, and cloud streaming services. It sells software titles both digitally and physically through direct relationships with digital storefronts and platform partners, large retail customers, and third-party distributors. It also sells advertising within a number of its games, primarily in mobile.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- ETF Unit Trading Mechanism: Exchange-traded funds (ETFs) trade similarly to stocks, where investors are buying and selling 'units' that can be created or destroyed based on investor demand, reflecting market changes in demand for the ETF.
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- Optimistic Sales Projections: Analysts believe that Take-Two Interactive could recoup the development costs of GTA VI within days of its release, given that GTA V generated around $1 billion in revenue just three days post-launch, making the sales outlook for GTA VI highly favorable.
- Staggering Pre-Sale Figures: Although not officially confirmed, online rumors suggest that GTA VI achieved 39 million pre-orders within 24 hours, with projected revenue nearing $3 billion, which, if accurate, would significantly exceed the analyst forecast of $1 billion in first-year pre-order revenue.
- Positive Market Reaction: Take-Two's stock rose about 5% following the confirmation of pre-orders, with analysts overwhelmingly bullish, issuing buy ratings and setting a consensus price target near $281, reflecting strong market confidence and anticipation for GTA VI.
See More
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- Long Development Timeline: GTA 6 has taken over 10 years to develop and has faced two launch delays, with its official release now confirmed for November 19, marking a significant milestone for Rockstar Games in game development.
- Strong Preorder Performance: Shares of Take-Two Interactive rose over 3% following the launch of GTA 6 preorders, indicating strong market demand for this highly anticipated title, with initial sales expected to mirror GTA V, which generated $1 billion in just three days.
- Digital Edition Controversy: Take-Two's decision to offer only a download code with the physical edition has sparked division in the retail market, with some players viewing it as a cost-cutting move while others express disappointment over losing the novelty of collecting, reflecting differing consumer sentiments on game distribution methods.
- Optimistic Sales Projections: Morningstar forecasts that GTA 6 could sell up to 70 million copies in fiscal 2027, and despite TTWO stock having fallen nearly 8% this year, the enthusiasm surrounding the new game may drive a rebound in its stock price.
See More
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- Energy Sector Decline: The energy sector within the S&P 500 dropped 2% as West Texas Intermediate crude futures briefly fell to $69.63 per barrel, causing APA Corp, Halliburton, and ConocoPhillips to decline over 3%, reflecting market concerns about energy demand.
- Travel Stocks Surge: Travel-related companies saw stock prices rise as oil prices tumbled, with Expedia Group gaining 9% and Booking Holdings increasing by 8%, suggesting a growing optimism in the recovery of the travel sector.
- Cerebras Earnings Report Disappointment: Cerebras shares plummeted 16% after its first earnings report revealed a Q1 loss of 22 cents on revenues of $193.4 million, with expectations of a gross margin decline to 36%-38% in Q2, highlighting the financial pressures the company faces.
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- Technical Analysis Tool: Comparing the latest share price to the 200-day moving average can provide investors with valuable insights for technical analysis, helping to assess market trends and potential buy or sell opportunities.
- ETF Trading Mechanism: Exchange-traded funds (ETFs) trade similarly to stocks, where investors are actually buying and selling “units” that can be created or destroyed based on investor demand, impacting the underlying holdings of the ETF.
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