Google Develops Screenless Fitbit Band Focused on Health Tracking
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy GOOG?
Source: Yahoo Finance
- New Health Tracking Direction: Google is reportedly developing a screenless Fitbit band aimed at reducing notifications and app distractions, focusing instead on health tracking, which could attract users seeking simplified health management.
- Subscription Model Innovation: The band is expected to offer basic features on its own, while more advanced tools will be available through a paid subscription, indicating Google's potential shift towards building an ongoing health platform rather than just selling a one-time device.
- Competitive Positioning: This new product will directly compete with brands like Whoop and Oura, which have garnered loyal followings by offering a simpler, wellness-focused experience, and Google's strategy could reshape the market landscape.
- AI Feature Integration: Google has already been adding more AI-powered coaching features to the Fitbit app, covering areas like sleep, nutrition, and mental well-being, and the new band will closely integrate with these services to enhance user experience and provide personalized offerings.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to rise
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 294.900
Low
255.00
Averages
336.08
High
400.00
Current: 294.900
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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