Ford Expands Bronco Lineup with New RTR Model Positioned Between $51,475 and $80,000
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Should l Buy F?
Source: Newsfilter
- New Model Launch: Ford has announced the introduction of the 2027 Bronco RTR SUV, the eighth model in the Bronco lineup, which combines off-road and street performance to attract a broader consumer base.
- Pricing Positioning: While Ford has not disclosed specific pricing, the Bronco RTR is expected to be positioned between the $51,475 Bronco Heritage Edition and the roughly $80,000 Bronco Raptor, making it a more accessible performance model.
- Powertrain Details: The Bronco RTR will feature a 2.3-liter turbocharged four-cylinder engine delivering 315 horsepower and 350 pound-feet of torque, which, although lower than the Raptor's 418 horsepower and 440 pound-feet, still offers robust performance.
- Market Strategy: The launch of this model aligns with Ford's strategy to leverage its well-known brands such as Bronco, Mustang, and F-150, aiming to meet the demand for affordable performance vehicles among off-road enthusiasts.
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Analyst Views on F
Wall Street analysts forecast F stock price to rise
14 Analyst Rating
3 Buy
10 Hold
1 Sell
Hold
Current: 12.190
Low
11.00
Averages
13.65
High
16.00
Current: 12.190
Low
11.00
Averages
13.65
High
16.00
About F
Ford Motor Company is an automobile company. The Company develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles, along with connected services. The Company’s segments include Ford Blue, Ford Model e, Ford Pro, and Ford Credit. The Ford Blue segment primarily includes the sale of Ford and Lincoln internal combustion engine (ICE) and hybrid vehicles, service parts, accessories, and digital services for retail customers. The Ford Model e segment primarily includes the sale of its electric vehicles, service parts, accessories, and digital services for retail customers. The Ford Pro segment primarily includes the sale of Ford and Lincoln vehicles, service parts, accessories, and services for commercial, government, and rental customers. The Ford Credit segment consists of the Ford Credit business on a consolidated basis, which is primarily vehicle-related financing and leasing activities. Its vehicle brands are Ford and Lincoln.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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