Financial Services Accelerate Technology Transformation with GenAI and Tokenization
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 25 2026
0mins
Should l Buy BR?
Source: Newsfilter
- Accelerated AI Adoption: According to Broadridge's study, 80% of financial services firms are now using generative or predictive AI in operations, a significant increase from 31% last year, indicating growing confidence in AI technology that is expected to enhance productivity and operational efficiency.
- Tokenization Trend: Over 54% of firms are making moderate to large investments in tokenization and digital asset infrastructure, signaling a shift from exploration to scaled buildout, with expectations that major asset classes will be tokenized within the next four to five years, fundamentally reshaping market structures.
- Execution Barriers: Despite high interest in AI and tokenization, 84% of firms emphasize the importance of integrated platforms, and 43% expect to rebuild core systems to support AI-driven operating models, highlighting that execution capability is the primary bottleneck at present.
- Talent Shortage Issues: 37% of firms cite a lack of skilled talent as a barrier to adopting agentic AI, while 38% believe that the lack of technical talent is the biggest barrier to adopting generative AI, reflecting an increasing demand for advanced technical and data capabilities.
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Analyst Views on BR
Wall Street analysts forecast BR stock price to rise
6 Analyst Rating
2 Buy
4 Hold
0 Sell
Moderate Buy
Current: 164.630
Low
240.00
Averages
267.80
High
305.00
Current: 164.630
Low
240.00
Averages
267.80
High
305.00
About BR
Broadridge Financial Solutions, Inc. is a global technology company with specialization and transformative technology, helping clients and the financial services industry operate, innovate, and grow. Its segments include Investor Communication Solutions (ICS) and Global Technology and Operations (GTO). Its ICS segment provides Regulatory Solutions, Data-Driven Fund Solutions, Corporate Issuer Solutions, and Customer Communications Solutions. The ICS business involves the processing and distribution of proxy materials to investors in equity securities and mutual funds, and the facilitation of related vote processing. The Global Technology and Operations business offers mission-critical, scale infrastructure to the global financial markets. Its component-based platform automates the front-to-back transaction lifecycle of equity, mutual funds, fixed income, and foreign exchange and exchange-traded derivatives. It also offers cross-border fund distribution and regulatory services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Record Date for Shareholders: The record date for this dividend is March 16, 2026, ensuring that investors holding shares before this date will receive the dividend, thereby enhancing investor confidence.
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