Ferrero Buys WK Kellogg: Sweet Deal or Fully Priced?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 14 2025
0mins
Should l Buy GIS?
Source: NASDAQ.COM
WK Kellogg Acquisition: WK Kellogg Co. saw a nearly 30% surge in stock price after Ferrero announced a $3.1 billion acquisition, valuing the company at $23 per share, which is a significant premium over its recent trading price. The deal aims to enhance Ferrero's presence in the U.S. cereal market.
Market Performance and Alternatives: Despite the acquisition excitement, WK Kellogg has struggled with declining sales and slim margins, leading to skepticism about future growth. Investors seeking stability may consider the Trefis High-Quality portfolio, which has outperformed the S&P 500 with lower volatility.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy GIS?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on GIS
Wall Street analysts forecast GIS stock price to rise
15 Analyst Rating
4 Buy
9 Hold
2 Sell
Hold
Current: 48.580
Low
47.00
Averages
52.38
High
63.00
Current: 48.580
Low
47.00
Averages
52.38
High
63.00
About GIS
General Mills, Inc. is a global manufacturer and marketer of branded consumer foods. Its segments include North America Retail; International; North America Pet, and North America Foodservice. The North America Retail segment reflects business with a variety of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, convenience stores, and e-commerce grocery providers. The International segment consists of retail and foodservice businesses outside the United States and Canada. Its product categories include super-premium ice cream and frozen desserts, meal kits, salty snacks, snack bars, dessert and baking mixes, and shelf-stable vegetables. The North America Pet segment includes pet food products sold in the United States and Canada in national pet superstore chains, e-commerce retailers, and grocery stores. The North America Foodservice segment product categories include ready-to-eat cereals, snacks, and baking mixes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
UBS Lowers Target Price for General Mills Inc. to $46 from $47
General Mills Price Target Update: The price target for General Mills has been reduced to $46 from $47.
Market Impact: This adjustment reflects changes in market conditions or company performance expectations.
See More
Consumer Staples Appear Expensive: Explore Clorox and Other High-Yield Stocks with Strong Dividends.
- Market Shift: There is a significant rotation from software stocks to safer investments like consumer staples.
- Investor Sentiment: Investors are concerned that advancements in AI, such as ChatGPT, may negatively impact service-oriented businesses while benefiting manufacturers of household products.
See More
Once Upon a Farm Successfully Goes Public
- IPO Debut Performance: Once Upon a Farm debuted on the NYSE with an opening price of $21 per share, reflecting a 16% increase from its IPO price, and surged 20% in afternoon trading, indicating strong market recognition of its brand.
- Funding Scale and Valuation: The IPO was priced at $18 per share, with approximately 11 million shares sold, raising $197.9 million and valuing the company at $724 million, showcasing investor confidence in the organic children's nutrition market.
- Sales Growth and Financial Status: In 2024, Once Upon a Farm reported net sales of $156.8 million, a 66% increase year-over-year, although losses widened from $17.6 million to $23.8 million, still reflecting robust market demand and growth potential.
- Strategic Development Direction: As a public benefit corporation, Once Upon a Farm plans to use IPO proceeds to pay down debt, purchase new equipment, and support corporate operations, aiming to drive systemic change in childhood nutrition, demonstrating a strong commitment to its long-term strategic goals.
See More
Once Upon a Farm Debuts on NYSE, Raising Nearly $200 Million
- Strong Market Debut: Once Upon a Farm made its public debut on the NYSE on Friday, opening at $21 per share, which is a 16% increase from its IPO price of $18, indicating robust market demand.
- Significant Fundraising: The IPO raised approximately $197.9 million by selling around 11 million shares, valuing the company at $724 million, reflecting investor confidence in the organic children's nutrition sector.
- Favorable Market Trends: Amidst a consumer and policy pushback against ultra-processed foods, Once Upon a Farm recorded net sales of $156.8 million in 2024, a 66% increase from the previous year, despite widening losses to $23.8 million, showcasing strong growth potential.
- Clear Strategic Goals: As a public benefit corporation, Once Upon a Farm aims to drive systemic change in childhood nutrition, planning to use IPO proceeds to pay down debt, purchase new equipment, and fund general corporate purposes, demonstrating its commitment to long-term growth.
See More
Market Volatility Increases; Top Dividend Stocks to Consider
- REIT Investment: Realty Income (O), a leading real estate investment trust, owns over 15,000 commercial properties primarily leased to consumer-facing businesses, offering a 5.3% dividend yield that ensures steady cash flow for investors amid economic fluctuations.
- Food Industry Leader: General Mills (GIS) boasts annual sales exceeding $18 billion; despite challenges from consumers shifting to generic brands, its long dividend history and current valuation at just 12 times earnings make it an attractive buy with a consistent payout.
- Cleaning Products Leader: Clorox (CLX) is renowned for its bleach and cleaning products, recently acquiring Purell for $2.25 billion, and as a Dividend King with 50 consecutive years of dividend increases, it offers a 4.4% yield, appealing to income-focused investors.
- Market Environment Analysis: While the broader market remains near highs, increased volatility in tech stocks serves as a reminder for investors to diversify their portfolios, with steady consumer goods stocks providing effective risk mitigation, especially in the face of rising economic uncertainty.
See More
Kraft Heinz Announces Split into Two Companies
- Split Announcement: Kraft Heinz has announced plans to split into two independently traded companies later this year, reversing the 2015 merger with Heinz, reflecting a strategic response to changing market demands.
- Market Pressure: As consumers and regulators push back against ultra-processed foods, many large food companies are divesting underperforming brands, with Kraft Heinz's split being a direct response to this trend.
- Sales Decline: Over the past decade, consumer demand for grocery items from the inner aisles has decreased, leading to slowing sales for Kraft Heinz, whose stock has plummeted 73% since the merger.
- Industry Trend: According to Bain's survey, nearly half of M&A activity in the consumer products sector in 2024 will stem from divestitures, indicating that large food companies are reassessing their portfolios to tackle market challenges.
See More
UBS Lowers Target Price for General Mills Inc. to $46 from $47
General Mills Price Target Update: The price target for General Mills has been reduced to $46 from $47.
Market Impact: This adjustment reflects changes in market conditions or company performance expectations.
See More
Consumer Staples Appear Expensive: Explore Clorox and Other High-Yield Stocks with Strong Dividends.
- Market Shift: There is a significant rotation from software stocks to safer investments like consumer staples.
- Investor Sentiment: Investors are concerned that advancements in AI, such as ChatGPT, may negatively impact service-oriented businesses while benefiting manufacturers of household products.
See More
Once Upon a Farm Successfully Goes Public
- IPO Debut Performance: Once Upon a Farm debuted on the NYSE with an opening price of $21 per share, reflecting a 16% increase from its IPO price, and surged 20% in afternoon trading, indicating strong market recognition of its brand.
- Funding Scale and Valuation: The IPO was priced at $18 per share, with approximately 11 million shares sold, raising $197.9 million and valuing the company at $724 million, showcasing investor confidence in the organic children's nutrition market.
- Sales Growth and Financial Status: In 2024, Once Upon a Farm reported net sales of $156.8 million, a 66% increase year-over-year, although losses widened from $17.6 million to $23.8 million, still reflecting robust market demand and growth potential.
- Strategic Development Direction: As a public benefit corporation, Once Upon a Farm plans to use IPO proceeds to pay down debt, purchase new equipment, and support corporate operations, aiming to drive systemic change in childhood nutrition, demonstrating a strong commitment to its long-term strategic goals.
See More
Once Upon a Farm Debuts on NYSE, Raising Nearly $200 Million
- Strong Market Debut: Once Upon a Farm made its public debut on the NYSE on Friday, opening at $21 per share, which is a 16% increase from its IPO price of $18, indicating robust market demand.
- Significant Fundraising: The IPO raised approximately $197.9 million by selling around 11 million shares, valuing the company at $724 million, reflecting investor confidence in the organic children's nutrition sector.
- Favorable Market Trends: Amidst a consumer and policy pushback against ultra-processed foods, Once Upon a Farm recorded net sales of $156.8 million in 2024, a 66% increase from the previous year, despite widening losses to $23.8 million, showcasing strong growth potential.
- Clear Strategic Goals: As a public benefit corporation, Once Upon a Farm aims to drive systemic change in childhood nutrition, planning to use IPO proceeds to pay down debt, purchase new equipment, and fund general corporate purposes, demonstrating its commitment to long-term growth.
See More
Market Volatility Increases; Top Dividend Stocks to Consider
- REIT Investment: Realty Income (O), a leading real estate investment trust, owns over 15,000 commercial properties primarily leased to consumer-facing businesses, offering a 5.3% dividend yield that ensures steady cash flow for investors amid economic fluctuations.
- Food Industry Leader: General Mills (GIS) boasts annual sales exceeding $18 billion; despite challenges from consumers shifting to generic brands, its long dividend history and current valuation at just 12 times earnings make it an attractive buy with a consistent payout.
- Cleaning Products Leader: Clorox (CLX) is renowned for its bleach and cleaning products, recently acquiring Purell for $2.25 billion, and as a Dividend King with 50 consecutive years of dividend increases, it offers a 4.4% yield, appealing to income-focused investors.
- Market Environment Analysis: While the broader market remains near highs, increased volatility in tech stocks serves as a reminder for investors to diversify their portfolios, with steady consumer goods stocks providing effective risk mitigation, especially in the face of rising economic uncertainty.
See More
Kraft Heinz Announces Split into Two Companies
- Split Announcement: Kraft Heinz has announced plans to split into two independently traded companies later this year, reversing the 2015 merger with Heinz, reflecting a strategic response to changing market demands.
- Market Pressure: As consumers and regulators push back against ultra-processed foods, many large food companies are divesting underperforming brands, with Kraft Heinz's split being a direct response to this trend.
- Sales Decline: Over the past decade, consumer demand for grocery items from the inner aisles has decreased, leading to slowing sales for Kraft Heinz, whose stock has plummeted 73% since the merger.
- Industry Trend: According to Bain's survey, nearly half of M&A activity in the consumer products sector in 2024 will stem from divestitures, indicating that large food companies are reassessing their portfolios to tackle market challenges.
See More
